Marketing Communications Manager - GBM Global Gaming

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

In this new era where gaming is mainstream entertainment, Gaming companies have an opportunity to reach and engage a broad audience, and creatively engage with communities to drive impact. With the newly formed Global Gaming Business Marketing team, we have the opportunity to establish how TikTok has become the new Portal to Play. This is an exciting opportunity to be a part of the team that is showcasing how leading publishers can launch games as culturally-relevant entertainment properties and get broader entertainment audiences to discover, play and further engage with their games.

We are seeking a talented Marcomms Manager with proven CRM experience to join our Global Gaming Business Marketing. The ideal candidate should be comfortable to support the writing, producing and promoting various content from the gaming marketing team. You will support efforts that spotlight key tentpole events and initiatives, develop content that drive business impact through our digital channels. Your work will amplify the thought leadership TikTok Gaming Marketing brings to the industry. By helping to create high-level strategies and messaging for those projects, you'll work with and guide the Gaming Marketing B2B teams to show up in truly integrated ways internally and externally.

We are looking for someone who has great passion and understanding of TikTok, the gaming industry, strong writing skills and experience & expertise in digital channels.

What You'll Do:

- Create channel strategy for various platforms, including blog posts, social media, video, email marketing, and more, and support content thereof; and ensure it is integrated with CRM platforms.

- Assist the Marketing Communications Lead in developing and managing Global Gaming marketing communications campaigns and initiatives with a focus on impact, positioning, messaging and consistency;

- Optimize content for SEO and social media, ensuring that content is discoverable and shareable while supporting overall marketing objectives.

- Support on content and channel strategy for the Gaming Marketing Newsletter, which will showcase summarized insights and thought leadership consistently developed by various TikTok Partners.

- Design various social/email/other relevant content for B2B marketing events including pre & post materials & promotional materials.

- Collaborate with cross-functional teams, including product marketing, sales, and design, to ensure content is aligned with overall marketing campaigns and CRM initiatives.

- Track and analyze content performance metrics to continually improve content effectiveness and its impact on CRM goals.

- Utilize CRM systems to generate reports, analyze data, and create audience segments for targeted content campaigns.

- Identify key influencers, publication thought leaders in the gaming industry for partnership to help amplify the company's products and services.

Qualifications

- 3-4+ years of experience in B2B content marketing, preferably in the gaming or advertising industry, with demonstrated experience using CRM systems.

- Strong writing skills, with the ability to create compelling content for various channels and formats.

- Excellent communication and collaboration skills, with the ability to work cross-functionally to achieve business goals.

- Strong understanding of social media platforms, including TikTok, and how to leverage them for marketing purposes and CRM objectives.

- Knowledge of SEO best practices and experience optimizing content for search engines.

- Experience with content management systems and marketing automation tools.

- Experience with CRM platforms

- Passion for gaming and staying up-to-date with industry trends.

- Ability to thrive independently in a fast-paced environment

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at accommodations@tiktok.com.

Job Information

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $95000 - $130000 annually.

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Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

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At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:

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We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ​

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ​

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.