Marketing Executive (Italian speaking)

Kaplan Language Group (KLG) provides high-quality, language-travel programs across the world through its three brands, Kaplan International Languages, Alpadia Language Schools, and ESL Education. All are recognized leaders in the educational travel sector, committed to offering high-quality, immersive language experiences to students from over 100 countries.

We are now looking to recruit a talented Italian-speaking Marketing Executive whose focus will be to support, sustain and grow the strong presence of our brands in Italy, whilst also providing operational support for projects in other markets. The position is based within the Regional European marketing team, reporting to the Marketing Manager, France, Italy & Spain. The role would involve working with an international team, based in offices across Europe and would offer extensive exposure to international marketing, using a variety of digital and traditional offline channels.

The position would ideally suit someone with previous experience in a communications role, which required operating in both Italian and English, who is looking to join an international business with scope for career progression.

Responsibilities will include:

• Creating and implementing a marketing activity calendar to drive leads and conversion efforts through online and offline channels
• Supporting the development and implementation of Regional Marketing projects, with focus on growing revenue and ROI
• General marketing research, including competitor activity monitoring, to create new and creative campaign ideas
• Working with the content, email, design, and web teams to develop digital campaigns
• Website and blog management: writing, translating, and proofreading content
• Writing compelling content for partners
• Outreach, digital PR and best practice industry trends
• Sourcing and securing sponsorship / blogger partnerships / influencers
• Social media planning, research, and execution
• Communicating with target audiences and managing customer relationships
• Organizing events such as conferences, seminars, receptions, and exhibitions
• Supporting the development of SEO strategy, including seeding content and link building.

To be considered for the position, you will need:

• Bachelor’s degree or above (desirable)
• Spoken and written fluency in Italian and English
• Solid awareness of Italian culture as well as other that of European countries
• Relevant marketing experience
• Keen interest in online trends, technology, social media, blogs, and travel
• Ability to think creatively and contribute ideas
• Experience and passion in creating content
• Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines
• Proven success in applying strategy, using marketing channels with focus on digital
• Experience with website analytics tools
• Knowledge of HTML, website management (CMS), and mass email (CRM)
• PPC and best performance media practice (desirable)
• Complimentary experience of offline marketing (desirable)
• High levels of energy and self motivation,
• Self-awareness
• Teamworking skills
• Innovative approach

What We Offer You:

• This is a full-time position based in Barcelona. You will be fully supported in your role with on-going coaching and training from your colleagues and managers.
• A chance to work in the headquarters of KLG in a prime location in Barcelona
• The opportunity to gain knowledge and experience in marketing tools and platforms
• The opportunity to develop your skills in an international environment, in the exciting field of language travel
• A dynamic work atmosphere
• Free breakfast on Monday and fresh fruit every Thursday.
• Free coffee & milk
• WFH: 2 days per week
• Free languages courses abroad
• Discounts with Sanitas medical insurance

Please apply with CV in English and covering letter in English and in Italian.

Closing date: 14th August 2023

If you would like to have an informal conversation with our Regional Marketing Manager, Western Europe, please email marta.grizzaffi@kaplan.com

At Kaplan International, we are committed to working in a diverse organisation and strive to provide equality of opportunity for all. We encourage and welcome applications from individuals, regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership. If you would like to be considered for an interview under the Guaranteed Interview Scheme, please complete this form

As part of our commitment to safeguarding, depending on the nature of the role, successful candidates may be subject to an enhanced Disclosure and Barring Service check.