Marketing Lead - Vietnam Growth (Marketing)

Use marketing expertise to drive Duolingo's brand awareness and new user growth in Vietnam!

We are looking for a marketing lead who has strong expertise in the Vietnam market. You will take charge of project management and work with internal cross-functional team members and external partners of international background. Together we will effectively deliver projects on time, including social media, influencer, and market research. Your work will impact millions of Vietnamese learners.

This is a temporary freelance position (no benefits included). All work will be conducted remotely and hours are flexible.

You Will...

• Lead growth strategy: You will be the marketing lead of the Vietnam market, initiating new tactics we can explore, from ideation to budget and execution.
• Build outstanding social media content: Grow followers and engagement for Duolingo social media account in the Vietnam Facebook fans group, and initiative engaging activities for super users.
• Build innovative partnership with local influencers: Collaborate with agencies closely to find the influencers, review the influencer storyboard and creative videos, witness how such a partnership can generate exciting spikes for new users.
• Conduct pioneer market insight research: Constantly support research on consumer insights. Supervise what's hot in Vietnam social media, incubate together for future PR, creative, and social ideas.
• Enable cross functional collaborations: Partner with our product, engineering, and curriculum team together to scale out brand moments through content.

You Have...

• Native / strong working proficiency in Vietnamese, had experience in living in Vietnam.
• Strong working proficiency in English or Chinese.
• Ability to work at least 10 hours a week, mostly on weekdays.
• 3+ years working experience with Marketing, PR, Social, Creative are preferred.
• Existing Duolingo users are preferred.

About Duolingo

Our mission at Duolingo is to develop the best education in the world and make it universally available. But we've got more left to do — and that's where you come in!

Duolingo is the most popular language-learning application in the world, with over 500 million learners and over half a billion exercises completed daily. Beyond our core learning product, we have also entered into literacy with Duolingo ABC (https://www.duolingo.com/abc) and English proficiency testing with the Duolingo English Test (https://englishtest.duolingo.com/home).

We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!