Marketing Manager (SaaS)

RECRUITERS NOTE, WE ARE NOT ENTERTAINING SALES CALLS. PLEASE DO NOT ATTEMPT TO CANVAS FROM THIS ADVERT.

Eventogy is a SaaS platform managing the end to end process of event operations. We are trusted by global organisations, including banks and law firms, to manage their entire event schedules. And we are now looking for an experienced Marketing Manager to build on this success and be an integral part of Eventogy’s growth.

The role requires someone who is driven and ready to demonstrate they are passionate about marketing and business growth. Your role will be pivotal in helping drive forward Eventogy’s vision and brand whilst ultimately driving our expansion.

This is an excellent opportunity for a marketing manager looking to become a marketing leader, own the marketing strategy, and build out the marketing organisation.

The Role: You will report to the Commercial Director and work within the Sales and Marketing Department. You will own the marketing function and have the opportunity to put in place your marketing processes. In addition, the role will require cross-functional stakeholder management and responsibility for performance marketing initiatives.

This role requires expert knowledge of performance marketing channels, including the google suite (AdWords, Tag Manager, Analytics) and marketing automation tools.

You will bring knowledge of increasing conversion rates and continually feeding the top of the sales funnel with high-quality leads. You will utilise a range of marketing channels (PPC, SEO, email marketing, social media, trade shows) to make this happen.

You will be excited about the chance to grow with Eventogy and help build the marketing function. The successful candidate will be a commercially minded marketer who understands an enterprise sales cycle, with the ultimate goal of driving company growth where success can be accurately measured with provable metrics through empirical evidence.

Requirements

RESPONSIBILITIES

• Defining and delivering Eventogy’s marketing and branding strategy
• Working closely with the sales team on marketing campaigns to provide sales leads
• Drive MQLs and SQLs for both new business and upsell opportunities
• Continually analysing and reporting on the success of all marketing channels and campaigns
• Delivering successful PPC campaigns
• Generating marketing content (writing, curating or commissioning) for marketing campaigns
• Owning the Eventogy marketing site to ensure it is working for us as a member of the team.
• Managing online ads across multiple platforms (Adwords, LinkedIn, Instagram, Facebook, etc.)
• Managing the social media strategy and using appropriate resources to ensure this is successful (posts, blogs, customer references, case studies, ads)

REQUIREMENTS

• At least 5+ years marketing experience, ideally in a SaaS business
• Experience in testing and iterating quickly
• Strong track record or delivering MQLs that convert
• Excellent written and verbal communications skills
• KPI driven and analytical minded
• A good understanding of a sales cycle

• Exceptional organisational and time management skills
• Confident, self-motivated and responsible
• Be able to create and implement design solutions that reinforce Eventogy across all marketing platforms
• Ambitious, driven and proactive
• Excellent written and verbal communication
• Interested in the event industry
• A desire to make a difference in a small but growing company

Benefits

Although we work with some of the world’s most recognisable brands, we have an informal nature. Behind great work is fantastic chemistry, and we like to have fun both inside and outside the office. So there are no walls, glass prisons or segmented desks here. Instead, we work together as one team.

Our office is in Farringdon, London. The will be an office-based role with the potential to have flexible working patterns, including working from home.

It's a full-time position, 9am - 6pm five days a week.

Salary £45,000 - £50,000

All applicants MUST have working Visas or be UK residents.

NO AGENCIES - Please do not attempt to canvas