Marketing Manager – Health Content (Remote)

Marketing Manager – Health Content (Remote)

The Marketing Manager – Health Content leads all aspects of editorial production processes of state-of-the-art digital content for Mass General Brigham marketing and communications plans. They develop, edit, optimize, and distribute health and wellness content specifically targeting the patient/consumer and caregiver audiences to support a growing consumer content initiative.

This individual is a proactive, meticulous problem solver who thrives in a fast-paced environment. They collaborate with cross-functional teams to ensure alignment on interdependencies and timely delivery of a range of digital content deliverables for prioritized initiatives and service lines. The Marketing Manager – Health Content facilitates a pipeline of content and communications across multiple channels. They demonstrate strong leadership and ability to carry highly complex projects to completion.

Reporting to the Sr. Marketing Manager, the incumbent develops digital health content and leads editorial processes to support marketing programs representing Mass General Brigham and its various clinical and research entities. They ensure daily production processes run smoothly to execute the editorial calendar and coordinate with teams to distribute patient content and messaging across Mass General Brigham digital channels, including MassGeneralBrigham.org, email campaigns, social media, and others. The Marketing Manager – Health Content maintains the editorial style guide and handles editorial and strategic review of content developed by marketing managers, vendors, and others.

The position works collaboratively across the marketing team as well as relevant clinical and research departments within Mass General Brigham to ensure that digital properties successfully communicate marketing priorities, meet marketing goals, and accurately represent the brand. This person is an experienced communicator who works with the medical, research, educational and administrative hospital entities to develop, maintain, and enhance digital content.

The Marketing Manager – Health Content is highly comfortable working both independently and collaboratively on project teams. This strategy-driven person ensures content ladders up to marketing priorities, adheres to brand and editorial style guidelines, and resonates with target audiences.

The incumbent has demonstrated dedication to service excellence and works and effectively within all levels of the organization.

Principal Duties and Responsibilities

Content Creation & Marketing Strategy

• Lead the daily execution of health and wellness content production to ensure timely delivery of high-quality, strategic, practical, impactful on-brand content that has a consistent look and feel across multiple channels
• Create content in a variety of formats including web pages, multimedia, social media, and medical illustrations
• Edit the work of digital marketing managers and vendor writers to ensure content adheres to editorial style guidelines, follows SEO standard processes, represents the highest quality work, and maintains consistency in communication standards
• Collaborate with external vendors, running production schedules and deliverables
• Work with site strategy team and SEO/social team to ensure that content is optimized for search and accurately tagged for tracking
• Identify and mine appropriate source materials relevant to impactful content creation
• Participate in QA of website releases and content creation
• Propose digital solutions that can be successfully implemented while working within the content strategy

Project Management

• Work with Sr. Marketing Manager, Director, Digital Content Marketing, colleagues, and external agencies/vendors to implement projects and adhere to timelines
• Implement editorial calendars for department/division microsites
• Demonstrate comfort working both independently and in project teams

Other

• Use/s the Mass General Brigham values to govern decisions, actions and behaviors. These values guide how we get our work done: Patients, Affordability, Accountability & Service Commitment, Decisiveness, Innovation & Thoughtful Risk; and how we treat each other: Diversity & Inclusion, Integrity & Respect, Learning, Continuous Improvement & Personal Growth, Teamwork & Collaboration
• Other duties as assigned

Qualifications

• Bachelor’s required, MBA or Master’s in relevant field strongly preferred
• 5-7 years of demonstrated ability producing, editing, and project managing digital content — preferably with a healthcare, B2C, or journalism focus

Mass General Brigham is an Equal Opportunity Employer. By embracing diverse skills, perspectives, and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under the law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment.