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Marketing Manager, MindTap, SAM and eTextbooks (Remote)

We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see
https://www.cengagegroup.com/about/inclusion-and-diversity/
.
What We're Looking For
You’re a savvy marketer and you’re passionate about marketing campaign strategy and execution. You have good ideas, but better yet, you’re not afraid to share them—then make the tough choices needed to drive the business forward. If that sounds like you, you’re in the right place!
As a Marketing Manager for our MindTap, SAM and eTextbook platforms, you’ll join a strategically vital Product Marketing team that influences virtually every corner of the company. Flex your diplomatic muscles while collaborating with every functional group in Cengage Academic to get our outstanding products into the hands of as many faculty and students as possible, educating them along the way.

Strategically craft messaging, build powerful internal and external tools and influence marketing campaigns to attract customer interest in our products. You’ll work with the product marketers to help them efficiently create tools to sell the MindTap platform in their subject areas. Plus, you’ll support and train our sales team—we call them Account Executives—developing the success-producing initiatives that will propel the business. When they succeed, we all win, don’t you think?
Being data-driven, you’ll dive into our demand generation technology to expand the reach of customer engagement activities. We’re always learning and improving to increase return on investment, and you’ll be a big part of that. You’ll also flex killer analytical and collaboration skills as you lead a cross functional team to complete platform transitions and/or feature sunsets that drive the evolution of our digital offerings.
An innovative force in the education market, Cengage delivers learning technology, content and services for the higher education, K-12 and library markets. You’ll be joining an organization deeply committed to putting students first, offering quality products they want—and can afford. Why not apply?
What you'll do here:
  • Assist the Marketing Director in development of messaging, value prop and proof points, as well as the direct to market, marketing and sales enablement strategies to drive adoption, usage, and advocacy for our products.
  • Be responsible for the development of and approach to monitoring, creating, and maintaining postings of sales tools and communications to our internal vPlaybook to ensure consistency of message and presentation to our sales team
  • Identify gaps in our sales tool inventory and work to update existing assets such as videos, flyers, PowerPoint decks, competitive grids, templates etc.
  • Champion deep relationships with subject area marketing teams to understand their needs and enable effective support of their campaign efforts through templated content and assets for MindTap, SAM and eTextbooks
  • Create and present actionable plans and messaging for platform and/or feature transitions and sunsets through heavy partnership and collaboration with a cross functional team. Facilitate the execution of the plan resulting in timely and effective GTM deliverables for transitioned platform.
  • Collaborate with our customer engagement and content teams to create and use customer stories as effective sales tools (case studies, success stories)
  • Build and complete internal training materials for the sales team on key product enhancements and capabilities
  • Lead through influence by collaborating with stakeholders on various projects and proactively working to grow the business
  • Respond to all sales product inquiries in a timely manner
  • Complete other duties as assigned to meet company goals
Skills you will need here:
  • Bachelor’s degree in marketing, business or communications
  • Minimum of 3 years of marketing or sales experience
  • Exceptional interpersonal skills; work well with and influence other team members, customers and sales
  • Excel in and be driven to achieve by a highly collaborative environment where all decisions are made and plans are driven with the help and support of the related functional teams, not independently
  • Curious attitude; Constantly seeks more knowledge and ways to streamline processes
  • Ability to work quickly and juggle multiple priorities, or re-prioritize swiftly, based on business needs
  • The ability to remain calm under pressure whilst being able to adapt plans to changing needs as and when appropriate
  • Strong understanding of emerging marketing trends, technologies and integration strategies
  • Effective management and delivery of webinars and live events
  • Confirmed creative content strategies that balance user needs with business requirements
  • Energetic presence who can work independently—and with a sense of urgency
  • Excellent writing skills, including significant copyediting skills
Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited. We help instructors be better teachers, we help institutions solve problems, and we empower students.
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view
Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen
and
Equal Employment Opportunity is the Law notice
by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at
accommodations.ta@cengage.com
or you may call us at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Base Pay Range
The full base pay range has been provided for this position. Individual base pay will vary based on qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$73,400.00 - $117,400.00 USD
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CEO of Cengage Group
Cengage Group CEO photo
Michael Hansen
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We provide quality, digital learning experiences that help students lead choice-filled lives. We’re always looking for ways to innovate and evolve to meet the needs millions of learners. Our employees have a direct impact in helping students arou...

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DATE POSTED
April 14, 2023

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