Job details

Marketing Manager

We’re here to make real estate transactions simpler. We do that by providing a digital lead-to-close experience for agents, brokers, and their consumers. We’ve seen a lot of change over the past 30 years—but we’ve been here to support real estate from day one.

With the diverse landscape of the real estate industry, we want diverse talent! We want to celebrate each other’s individuality and embrace our differences to enrich our commonalities and relationships throughout our organization, and we want you to be a part of that.

Lone Wolf is looking for a smart, ambitious and experienced B2B demand gen expert with exceptional storytelling and editorial skills to help us plan and execute growth campaigns. The ideal candidate will be a data-obsessed, well-rounded marketer, with a killer instinct for running campaigns that outperform and drive new leads to the sales funnel. In this role, you’ll be responsible for programs to generate and nurture leads while leading a team of marketers. Reporting to the SR. Director of Marketing and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns to generate pipeline and bookings for the Broker/Owner segment.

Responsibilities

Lead the strategy and execution for B2B demand generation campaigns across all channels, including website, email, conferences, events, PPC, retargeting, partner outreach, and social.
Design digital marketing strategy and benchmarks related to ABM campaigns, organic and paid search, retargeting, and affiliate channels
Oversee sales enablement efforts, including development of collateral, value pitch decks, competitive and market intel, and case studies
Own and support cross-functional alignment with leaders across the organization. Including, but not limited to, Sales, Customer Success, and Product
Partner with Revenue Operations to execute on shared goals and ensure full-funnel effectiveness
Forge a strong relationship with sales including regular communication and service level agreement (SLA) between marketing and sales.
Work with management to set overall strategy through analysis of historical data.
Measure and report performance of marketing campaigns using metrics such as leads, conversions, and bookings; track and report ROI for initiatives
Monitor real estate industry trends and stay up-to-date on macro trends

Qualifications:

5+ years experience in demand generation, integrated marketing campaigns, and marketing automation; preference to candidates with B2B marketing experience.
Salesforce and Marketo experience required.
Real Estate industry or SAAS experience in a plus.
Experience in digital advertising platforms such as Google, Facebook, Twitter, AdRoll, and Terminus a plus
An appetite for growth and proven success driving a high volume of inbound lead generation.
Clear, concise communication skills, particularly written communication, are a must.
Proven ability to effectively execute integrated, streamlined marketing programs.
Understand best practices: customer acquisition, lead generation, content, SEM, SEO, email marketing, and B2B demand gen.
Creative thinker that has the ability to bring new ideas to the table.
Analytical in nature and you’re someone who is relentless about measuring all you do.
Comfortable with analyzing and presenting data to internal and external teams.

We’ve become the largest real estate software company in North America. Our products provide our client’s with a competitive advantage in today’s market and nearly 10,000 offices are utilizing our feature rich, fully integrated windows and web based software solutions.

At Lone Wolf Technologies, we are an equal opportunity employer that is committed to inclusion and diversity. We hire and attract candidates from all backgrounds regardless of age, race, creed, colour, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and ensure that we will not discriminate on these basis. Please note that accommodations are available on request for candidates taking part in all aspects of the selection process. If you do require accommodations, please contact the Human Resources Department at Lone Wolf Technologies by calling 1-866-CRY-WOLF (1-866-279-9653) or emailing recruitment@lwolf.com.

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CEO of Lone Wolf Technologies

Jimmy Kelly

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By Lone Wolf Technologies

Our mission is to provide our clients with the most comprehensive management and accounting solutions for their real estate business. Developing and leveraging our client relationships to enhance our programs, we embrace growth in our products a...

FUNDING

INDUSTRY

TEAM SIZE

LOCATION

Hybrid, based in Cambridge, Canada

DATE POSTED

June 9, 2023