Marketing Manager

Responsibilities

• Lead the strategy and execution for B2B demand generation campaigns across all channels, including website, email, conferences, events, PPC, retargeting, partner outreach, and social.
• Design digital marketing strategy and benchmarks related to ABM campaigns, organic and paid search, retargeting, and affiliate channels
• Oversee sales enablement efforts, including development of collateral, value pitch decks, competitive and market intel, and case studies
• Own and support cross-functional alignment with leaders across the organization. Including, but not limited to, Sales, Customer Success, and Product
• Partner with Revenue Operations to execute on shared goals and ensure full-funnel effectiveness
• Forge a strong relationship with sales including regular communication and service level agreement (SLA) between marketing and sales.
• Work with management to set overall strategy through analysis of historical data.
• Measure and report performance of marketing campaigns using metrics such as leads, conversions, and bookings; track and report ROI for initiatives
• Monitor real estate industry trends and stay up-to-date on macro trends

Qualifications:

• 5+ years experience in demand generation, integrated marketing campaigns, and marketing automation; preference to candidates with B2B marketing experience.
• Salesforce and Marketo experience required.
• Real Estate industry or SAAS experience in a plus.
• Experience in digital advertising platforms such as Google, Facebook, Twitter, AdRoll, and Terminus a plus
• An appetite for growth and proven success driving a high volume of inbound lead generation.
• Clear, concise communication skills, particularly written communication, are a must.
• Proven ability to effectively execute integrated, streamlined marketing programs.
• Understand best practices: customer acquisition, lead generation, content, SEM, SEO, email marketing, and B2B demand gen.
• Creative thinker that has the ability to bring new ideas to the table.
• Analytical in nature and you’re someone who is relentless about measuring all you do.
• Comfortable with analyzing and presenting data to internal and external teams.