Marketing Manager, U.S. Hospitals

At Cepheid, we are passionate about improving health care through fast, accurate diagnostic testing. Our mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world’s most complex health challenges. Our associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settings. As a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.

Cepheid is proud to work alongside a community of six fellow Danaher Diagnostics companies. Together, we’re working at the pace of change on diagnostic tools that address the world’s biggest health challenges, driven by knowing that behind every test there is a patient waiting. Learn about the Danaher Business System which makes everything possible.

The Marketing Manager, US Hospitals is responsible for developing segment strategy, demand generation and sales enablement to drive growth in the Laboratories segment. This will occur through developing and executing annual tactical marketing plans and demonstrating ongoing improvement through utilizing learned Danaher Business System (DBS) skills and techniques.

The position is part of the US Marketing Organization and will be located in Sunnyvale, CA, Hybrid. At Cepheid our vision is to be the leading provider of seamlessly connected diagnostics solutions.

In this role, you will have the opportunity to:

• Develop and execute upon a marketing plan for the Hospital segment in the USA
• Gather insight from customers and sales to develop portfolio and segment specific marketing strategies
• Monitor market data to identify market trends and opportunities within the US Hospital segment
• Drive awareness and demand for Cepheid products and services through integrated marketing campaigns that align with commercial strategic initiatives
• Develop content for outbound marketing campaigns via traditional and digital marketing channels
• Drive lead generation and acceleration of opportunities into the sales funnel
• Track and analyze marketing campaign results
• Provide meaningful and actionable insights to provide strategic direction for the commercial organization

The essential requirements of the job include

• Bachelor's degree in Marketing or Science related field with 8+ years of related work experience OR Master's Degree (MBA preferred) with 6+ years of related work experience OR Doctoral degree in field with 3+ years of work experience
• Demonstrated ability to develop marketing plans and execute integrated marketing campaigns
• Communicates effectively and strong team player/collaborator with various internal constituents, customers, and other stakeholders
• Excellent presentation skills; able to multi-task across a broad number of products and disease states

It would be a plus if you also possess previous experience in:

• Medical Diagnostics
• B2B Sales
• Oversight and support of tradeshows and customer engagement events (planning, activities, collateral, lead generation, etc.)

Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com.

At Cepheid we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part of the time at the Company location identified above and part of the time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cepheid can provide.

The salary range for this role is $131,000- $180,250. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.