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Senior CRM Consultant

Who We Are

Massive Rocket is a high-growth Braze & Snowflake agency that has made significant strides in connecting digital marketing teams with product and engineering units. Founded just 5 years ago, we have experienced swift growth and are now at a crucial juncture, aspiring to reach $100M in revenue. Our focus is on delivering human experiences at scale, leveraging the latest in web, mobile, cloud, data, and AI technologies. We pride ourselves on innovation and the delivery of cutting-edge digital solutions.


Every role at Massive Rocket is Entrepreneurial - Successful people at Massive Rocket will not only think about their role but understand the roles around them, their goals and contribute to the success and growth of their team, customers and partners.


What We Offer

🚀 Fast-moving environment – you will never stop learning and growing

❤️ Supportive and positive work culture with an emphasis on our values

🌍 International presence – work with team members in Europe, the US, and around the globe

🪐 100% remote forever

🌴 Flexible Vacation Policy

🧗🏼‍♂️ Career progression paths and opportunities for promotion/advancement

🍕 Organised team events and outings


What we’re looking for

As a CRM Consultant at Massive Rocket, you'll play a pivotal role in planning, executing, and optimizing CRM campaigns across multiple channels, such as email, SMS, push notifications, content cards, and WhatsApp…etc. While you won't be responsible for creating or leading strategy development, you will meticulously plan and execute campaigns based on strategies provided by our clients or developed by our strategy team. You'll collaborate closely with our clients, working hand-in-hand to translate campaign strategies into impactful initiatives that drive results. You'll guide our project team to success, ensuring seamless execution, efficient operations, and exceptional client satisfaction.


Responsibilities

• Lead the execution of CRM initiatives within the Braze platform for our clients across various channels

• Configure and customize the Braze platform to implement agreed-upon strategies and campaigns

• Design and execute targeted marketing campaigns using Braze’s messaging capabilities

• Utilize Braze's segmentation and personalization features to tailor campaigns to specific audience segments.

• Collaborate with the strategy team or other relevant stakeholders to ensure alignment between strategy and execution

• Partner with clients to understand their needs and develop tailored solutions that deliver lasting results.

• Manage and analyze large datasets to understand customer behavior and trends.

• Master Braze and its features to deliver innovative solutions that elevate our clients' success.

• Relevant document and reporting creation (e.g Measure and report on the performance metrics of executed campaigns..etc)


Qualifications

• 5+ years of experience in a Marketing Automation Specialist in the CRM space

• Strong skills in working with Braze, Salesforce Marketing Cloud or HubSpot

• Attention to detail, including QA of CRM Campaigns, Integrations & relevant documentation, ensuring accuracy and alignment with best practices

• Strong knowledge of digital marketing

• Understanding of relational databases and data structures

• Proactive mindset and ability to work in cross-functional teams

• Strong interpersonal and communication skills gained through experience in a client service environment (e.g., agency, client-facing role..etc)

• Experience working an agency setting or client facing roles

• C1 level of English proficiency


Helpful skills

• ​​Braze Certifications ( i.e Practitioner, Marketer)

• ​​Extensive experience working with Braze platform, demonstrating proficiency in utilizing its features

• ​​Experience in data analysis leveraging SQL


During the process, please be ready to provide:

• Valid work visa - Massive Rocket does not provide sponsorship at the moment.

• Proof of identification: ID card, passport, Utility bill (Gas, Water, Electricity)

• 2 references - Name, Relationship, Contact details (Email, Mobile)

• Contractors Only: proof of incorporation and insurance


Note: Please ensure that your qualifications closely match the criteria outlined in the job description. Applications not meeting the specified criteria may not be processed or considered for this position.

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What You Should Know About Senior CRM Consultant, Massive Rocket

Join the rapidly growing team at Massive Rocket as a Senior CRM Consultant and play a key role in revolutionizing how digital marketing teams connect with product and engineering units. Based anywhere in Brazil, you'll be at the forefront of planning and optimizing CRM campaigns across diverse channels. Here at Massive Rocket, we take pride in creating human experiences at scale, employing cutting-edge tech like Braze and Snowflake. You won't just execute strategies; you'll collaborate closely with clients to turn their goals into powerful campaigns. With over 5 years of experience in marketing automation under your belt, especially with tools like Braze, Salesforce Marketing Cloud, or HubSpot, you'll be the point person who ensures everything runs smoothly. We believe in a supportive, entrepreneurial culture where every team member’s input matters. Expect to communicate effectively with clients, dive deep into data analysis, and leverage every feature Braze has to offer, learning and growing along the way. Plus, enjoy our 100% remote work policy, flexible vacation, and exciting team events as we aim for new heights together. If you're ready to drive impactful CRM initiatives and assist in achieving $100M in revenue, we want to hear from you!

Frequently Asked Questions (FAQs) for Senior CRM Consultant Role at Massive Rocket
What are the primary responsibilities of a Senior CRM Consultant at Massive Rocket?

As a Senior CRM Consultant at Massive Rocket, your primary responsibilities include planning, executing, and optimizing CRM campaigns across various channels such as email, SMS, and push notifications. You'll work closely with clients to translate their campaign strategies into effective solutions, ensuring a seamless experience from strategy execution to results analysis.

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What qualifications are required for the Senior CRM Consultant position at Massive Rocket?

To qualify for the Senior CRM Consultant role at Massive Rocket, candidates must have 5+ years of experience in the CRM space as a Marketing Automation Specialist. Strong skills in using platforms like Braze, Salesforce Marketing Cloud, or HubSpot are essential, along with a detail-oriented approach, proficiency in digital marketing, and excellent interpersonal skills.

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How does the Senior CRM Consultant collaborate with clients at Massive Rocket?

In the role of Senior CRM Consultant, you'll collaborate closely with clients by understanding their needs and tailoring CRM solutions that deliver impactful results. Regular communication with clients is crucial to ensure that the execution aligns with their strategic objectives, fostering a strong partnership for success.

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What makes the work culture at Massive Rocket unique for a Senior CRM Consultant?

Massive Rocket's work culture stands out for its supportive, positive environment and entrepreneurial spirit. As a Senior CRM Consultant, you'll thrive in a fast-moving environment where learning is continuous, and every team member's input contributes to collective growth and innovative solutions.

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What career progression opportunities exist for a Senior CRM Consultant at Massive Rocket?

At Massive Rocket, a Senior CRM Consultant has numerous opportunities for career progression. The company emphasizes professional growth, offering pathways for promotion and advancement that align with individual skills and aspirations, all within a dynamic and innovative work setting.

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Common Interview Questions for Senior CRM Consultant
Can you describe your experience with the Braze platform?

When answering this question, focus on specific projects where you utilized Braze. Mention how you've configured campaigns, utilized its segmentation features, and improved client outcomes through your expertise. Providing quantifiable results can illustrate your impact effectively.

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How do you approach data analysis in your CRM campaigns?

Discuss your methods for analyzing customer behaviors and trends through data. Explain how you utilize SQL or other tools to derive insights that inform your campaign strategies, highlighting an example where your analysis significantly influenced campaign performance.

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What strategies do you implement to ensure alignment between strategy and execution in CRM campaigns?

Explain how you communicate with stakeholders and ensure clear understanding of the campaign objectives. Provide examples of frameworks or processes you've developed or followed to maintain alignment and achieve targeted results.

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How do you measure the success of a CRM campaign?

Talk about key performance indicators (KPIs) you track, such as open rates, engagement metrics, or conversion rates. Discuss how you assess performance against the initial strategy and how findings are used to optimize future campaigns.

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Describe a challenging CRM project you’ve worked on and how you handled it.

Share a specific example of a project that faced hurdles, detailing the issues you encountered and the steps you took to resolve them. Emphasize your problem-solving skills and focus on the positive outcome achieved through your efforts.

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What role does client communication play in your work as a Senior CRM Consultant?

Highlight the importance of clear and frequent communication in building relationships and ensuring that client visions are met. Provide an example of how maintaining open lines of communication led to a successful collaborative project.

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How do you stay updated with the latest trends in digital marketing?

Discuss how you regularly seek out professional development opportunities, attend workshops, follow industry blogs, and participate in forums to stay informed about evolving trends in digital marketing and CRM technologies.

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What techniques do you use for segmenting audiences in your campaigns?

Talk about the various criteria you consider when segmenting audiences, such as demographics, behavior, or engagement levels. Provide examples of how effective segmentation changed the outcome of your campaigns for the better.

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Can you give an example of a time when you exceeded client expectations?

Share a specific instance where your dedication to a project led to outstanding results. Describe how you went above and beyond and the positive feedback received from the client.

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What is your experience with cross-functional teams in CRM execution?

Discuss how you collaborate with various departments, such as marketing, product, and sales teams. Provide examples of how effective teamwork led to successful campaign executions and the value it added to your role as a Senior CRM Consultant.

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Full-time, remote
DATE POSTED
January 6, 2025

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