Headquartered in Las Vegas, MassMedia Marketing Advertising + PR is a women-owned, digital-first media and PR agency. Our team is a passionate, high-performing group with diverse backgrounds and experiences who take pride in the work that we do. We reach complex audiences and compel them to take action, achieving long-term business growth and market leader status for our clients. Our campaigns include award-winning work for some of the region’s most recognized companies. In business for 25 years and under new leadership since 2019, we foster a culture of trust and transparency, and we lean on each other to get the job done. We offer a flexible work environment where ideas are shared across all disciplines, and there are many opportunities for advancement.
We’re looking for a strategic, hands-on Fractional Chief Marketing Officer to lead our brand positioning and drive demand generation efforts. This leader will shape MassMedia’s marketing and growth strategy, supporting business development, thought leadership, and national visibility.
The ideal candidate brings deep agency or B2B marketing experience, a proven track record of fueling growth, and a roll-up-your-sleeves attitude. You’ll work closely with the CEO and leadership team to architect and execute a marketing engine that positions MassMedia as the go-to partner for fast-growing brands wishing to scale nationwide.
Key Responsibilities:
Strategic Leadership
· Develop and implement a high-impact marketing and brand strategy aligned with MassMedia’s growth goals
· Serve as a strategic partner to the CEO, providing insight on market positioning, value proposition, and messaging
· Translate company vision into compelling campaigns and initiatives that drive visibility and inbound interest
Lead Generation & Demand Creation
· Architect and manage a lead generation strategy targeting decision-makers in key verticals (home services, retail, hospitality, and consume goods)
· Oversee campaign development across paid, organic, social, and content channels
· Support outreach strategies, working with internal team members to nurture prospects and build a strong sales pipeline
Brand Building & Thought Leadership
· Elevate the MassMedia brand through thought leadership, earned media, content marketing, and strategic events
· Position the CEO and senior team as marketing industry thought leaders through speaking engagements, op-eds, and executive visibility opportunities
· Collaborate with internal teams to build compelling case studies and pitch collateral
Team Collaboration & Oversight
· Guide and mentor internal marketing team members (creative, digital, social) to execute against a unified vision
· Lead regular strategy check-ins, provide direction on initiatives, and ensure execution aligns with KPIs
· Recommend tools, systems, and resources needed to scale the marketing function efficiently
Measurement & Optimization
· Define success metrics and regularly report on campaign performance and marketing ROI
· Use data to guide decisions, optimize campaigns, and continuously improve lead generation and brand performance
· Stay ahead of trends to keep the agency’s brand relevant and competitive
· 10+ years in marketing, with prior leadership in a CMO, VP of Marketing, or agency growth role
· Proven experience driving growth in a professional services, agency, or B2B environment
· Expertise in full-funnel marketing, demand generation, and digital strategy
· Strong executive presence and communication skills
· Experience working in a fractional, remote, or consultancy model preferred
· Strategic and analytical, but also hands-on and execution-orientented
At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.
Our comprehensive compensations and benefits program includes:
Why Join MassMedia?
If you are a strategic thinker with a passion for delivering exceptional results in public relations, we invite you to apply and become a part of the MassMedia family.
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At MassMedia we are a strategic, advertising, marketing, and public relations firm that delivers creative solutions, and increased ROI to our valued clients. We aim to be passionate partners with a "never quit" attitude, who connect our clients wi...
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