Senior Social Media Content Strategist

We are a fast-growing, results-driven organization dedicated to creating impactful, innovative, and inspiring social media strategies that elevate brands and drive meaningful engagement. Our mission is to empower our clients by crafting compelling narratives that foster confidence, character, and connection while staying at the forefront of trends and technology in the digital space.

We are seeking an experienced and passionate Senior Social Media Content Strategist to lead the charge in developing innovative, results-driven social media strategies that amplify our clients’ brand presence and foster community growth. This is an exciting opportunity to make an impact, collaborating closely with a dynamic team to shape the future of our social media initiatives.

Key Responsibilities

As the Senior Social Media Content Strategist, you will:

• Lead and Strategize
• Develop and execute innovative social media strategies for clients and agency platforms to enhance brand visibility, engagement, and growth.
• Partner with internal teams (Account, PR, Digital, Creative) to create 360-degree campaigns that align with client objectives and agency goals.
• Content Creation and Management
• Oversee the creation, curation, and scheduling of high-quality content (graphics, videos, captions) for social media channels, ensuring alignment with brand voice and messaging.
• Create comprehensive content calendars tailored to specific goals, including engagement, awareness, and conversions.
• Capture, edit, and publish photo and video content using an iPhone or professional-grade equipment when needed.
• Analytics and Reporting
• Track and analyze campaign performance metrics, providing actionable insights and recommendations to optimize strategies.
• Develop monthly reporting for clients, focusing on key metrics, trends, and areas for improvement.
• Stay up-to-date with emerging trends, platform updates, and best practices to inform strategy.
• Team and Client Collaboration
• Serve as a primary point of contact for clients, ensuring alignment on goals and delivering regular updates on performance and opportunities.
• Build and maintain relationships with influencers to expand social media reach and impact.

To succeed in this role, you’ll need:

• Experience and Expertise
• Bachelor’s degree in Marketing, Communications, or a related field.
• 4-6 years of hands-on social media strategy and content creation experience, preferably in an agency setting.
• Proven ability to create and execute social campaigns that drive engagement and measurable results.
• Technical Proficiency
• Advanced knowledge of major social platforms (Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube).
• Familiarity with social media management tools (e.g., Sprout Social, Hootsuite, Later, BrandWatch) and content creation/editing tools (e.g., Canva, Adobe Suite, CapCut).
• Strong copywriting and storytelling skills with an eye for visual design.
• Strategic and Creative Thinking
• Ability to translate brand objectives into engaging content and campaigns.
• Understanding of emerging social trends, meme culture, and viral content.
• Analytical mindset to assess performance data and refine strategies.
• Leadership and Collaboration
• Experience managing and mentoring team members, fostering a positive and productive work environment.
• Excellent interpersonal and communication skills, with the ability to build strong client and team relationships.
• Adaptability and Drive
• Strong time management and multitasking skills in a fast-paced, evolving environment.
• High levels of integrity, self-motivation, and a proactive approach to challenges.

Preferred Experience

• Experience leading national consumer or retail brands.
• Content development for PR and social use.

At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better. 

Our comprehensive compensations and benefits program includes: 

• Designated flex/work from home days each week and flexible work environment where you aren’t tied to a desk 

• Competitive salaries and opportunity for advancement; we always strive to promote from within! 

• Medical, dental and visions plans for you and your family and financial protection options through disability, life, accidental death, cancer assist, critical illness, and medical bridge insurance 

• 401(k) plan with company matching program 

• Generous paid time off policy that increases each year you are with the company 

• Eleven (11) paid holidays and we pay you to take your birthday off! 

• Frequent company happy hours, events and team building activities 

• Professional development opportunities 

Interested and qualified candidates should apply by submitting a cover letter, resume & salary requirements to hr@massmediacc.com. Please no phone calls.