Copywriter, Member Growth Marketing & Communications (Contract)

New York, NY; Remote, US

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. 

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including: 

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024) 
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for an experienced contract Copywriter, Member Growth Marketing & Communications to support our Copy Team. This is a 3-month full time contractor position for 40 hours per week. Ongoing need will be assessed after 3 months.

This role will be focused on helping the Copy Team communicate impactfully with our members across the entire journey—from pre-enrollment to highly-engaged Maven member.

You’ll work closely with our Senior Copy Manager, Senior Member Comms Copywriter, and our Member Comms and Member Growth Marketing Teams, using briefs provided to write compelling and on-brand copy that encourages potential members to enroll in Maven and engage with our product, taking key actions that lead to better health outcomes.

As a contract Copywriter, Member Growth & Communications at Maven, you will: 

• Conceptualize, write, and edit engaging member messaging that upholds the Maven brand voice and tone across email, push notifications, in-app modals, Slack posts, toolkits, one-pagers, and other formats as needed.
• Write short-form copy that encourages members to:
• To understand what Maven is and what’s available to them, and get them to enroll
• Continue to log in to the Maven Clinic app to take specific actions, including reading resources, signing up for virtual classes, and booking virtual appointments with our network of women’s and family health providers.
• Work iteratively on effective messaging to continuously improve performance based on A/B testing.
• Bring Maven to life through compelling subject lines, click-worthy (not click-baity) push messaging, and more
• Proof final deliverables and ensure copy is error-free.

We’re looking for you to bring:  

• 5+ years of experience in copywriting and messaging strategy
• Examples of high-performing consumer messaging campaigns (specifically email format)
• A strong understanding of digital (email, push) and traditional marketing (flyer, direct mail, short blurbs, etc.)
• Ability to work within an existing brand voice and carry it through consistently across various member messaging channels
• Ability to write engaging, effective, on-brand, grammatically correct copy
• Ability to meet deadlines and effectively manage several requests at once
• Ability to accept and act on constructive feedback 
• Energetic, proactive, and collaborative work style
• Great to have: Healthcare, agency, or high growth startup experience

This contracted role is only open to candidates in the U.S. and will be remote.

This contracted position does not include benefits. Benefits are applicable to Maven Clinic Co., US-based, full-time employees only. For candidates in NYC, CA or CO, the salary range for this role is $40-50/hour depending on experience. 

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.  

Benefits & Perks: 

We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits: 

• Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.
• Whole-self care through wellness partnerships
• Weekly breakfast, lunch, and get-togethers 
• 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
• Annual professional development stipend and access to a personal career coach through Maven 
• 401K matching for US-based employees (immediately vesting)

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits. 

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: security@mavenclinic.com. For general and additional inquiries, please contact us at careers@mavenclinic.com.