Manager, Field Marketing Manager (Atlanta)

As a Field Marketing Manager at McDonald’s, your responsibilities include executing national marketing strategies for Co-Ops, building strong customer-centric relationships, analyzing market trends, and ensuring brand consistency across all local executions. You will drive performance marketing outcomes and collaborate with both local and national teams to adapt strategies to meet market-specific needs.

To qualify for the Field Marketing Manager role at McDonald’s, applicants should have a BA or BS in Marketing, Business Administration, or a related field, along with 4-6 years of marketing or advertising agency experience. Familiarity with quick-service restaurant environments and a proven track record in executing successful marketing strategies are crucial.

McDonald’s is committed to employee development in the Field Marketing Manager role through mentorship programs, training opportunities, and a culture of continuous learning. We empower our managers to enhance their skills and advance their careers, ensuring they have the tools needed to succeed in a dynamic marketing environment.

At McDonald’s, Field Marketing Managers can advance their careers into senior leadership roles within marketing or other business functions. We encourage our team members to pursue their goals by providing access to various training programs and a supportive environment that fosters growth and innovation.

In the Field Marketing Manager position, you will execute a variety of marketing strategies including performance marketing campaigns, customer loyalty initiatives, and tailored local marketing solutions that reflect the needs and preferences of the Atlanta community, always aligning with our national brand strategy.

McDonald’s promotes a vibrant and inclusive work culture where collaboration, creativity, and respect for diversity are at the forefront. As a Field Marketing Manager, you will be part of a team that values innovative thinking and shared success, creating feel-good moments for both employees and customers.

McDonald’s offers a competitive benefits package for Field Marketing Managers, which includes tuition assistance, a sabbatical program, flexible work arrangements, and opportunities for professional growth. We are dedicated to supporting the well-being of our team members both professionally and personally.

When answering this question, focus on the campaign's objective, the strategies you implemented, and the measurable results achieved. Highlight your role in cross-functional collaboration and how your decisions impacted the overall success.

Discuss your approach to gathering and interpreting data from various sources. Emphasize your experience in identifying key market indicators and how these insights guided your decision-making process to develop targeted marketing strategies.

Explain how you build relationships with stakeholders, listening to their needs while balancing them with marketing goals. Share specific examples where your stakeholder management led to successful collaborations and outcomes.

Provide a clear situation where you had to evaluate a marketing strategy mid-execution and pivot effectively. Discuss the data that led you to make that change and the final outcome—be specific about your thought process.

Discuss the importance of brand guidelines and how you maintain them across various marketing initiatives. Give examples of tools or processes you utilize to ensure all marketing materials stay aligned with the national brand messaging.

Talk about the key performance indicators (KPIs) and metrics you track. Describe any analytical tools you’ve used, and how you leverage this data to inform future marketing strategies and optimize campaign performance.

Share your leadership style and strategies you employ to inspire and motivate your team. Discuss the importance of setting clear goals, recognizing accomplishments, and fostering an environment where creative ideas are encouraged.

In your response, outline how you identified a specific customer segment and what tailored marketing strategies you executed to engage them. Provide quantifiable outcomes to illustrate the effectiveness of your approach.

Discuss your time management techniques and any prioritization strategies you apply. Explain how you stay organized and maintain a positive mindset under pressure while ensuring quality in your work.

Share your thoughts on the balance between data-driven decisions and creative solutions in marketing. Provide examples of how creative thinking has led to innovative strategies or campaigns in your past roles.