Media Buyer

Experience

· Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy.

· Liaise with label planning teams to develop media strategies and campaigns

· Execute, manage, and optimize digital media campaigns to maximize conversion value

· Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs

· Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs

· Possess strong technical understanding of programmatic audience buying

· Understand pixel implementation on websites for data collection and conversion tracking

· Identify target audiences and analyze their characteristics, behaviors, and media habits.

· Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded

· Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary

· Research and record trends, innovations, and changes that affect media buying

· Aid in educating the digital & marketing teams on best-practices and data driven techniques

· Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable

· Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed

· Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions

Skill Set

· 2 years of social media planning/buying experiences within key social platforms (Meta, TikTok, Google/YouTube)

· Strong written and verbal communication skills

· Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive

· Experience with major ad exchanges and ad server technology

· Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify

· You build great relationships with clients, vendors, and reps

· Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.

· Familiarity/experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee

· Passionate music fan

Job Type: Contract

Schedule:

• 8 hour shift

Work Location: In person

Speak with the employer
+91 9495080256