Senior Manager, Digital Strategy

About the Role

As a Senior Manager, Digital Strategy, you’ll be building  performance, guiding media teams and orchestrating growth for top advertisers. This role is for you if you relish managing large client relationships, as well as guiding digital paid media strategy across paid search, social & programmatic advertising. You’ll be working at the intersection of online advertising execution and sustained growth.

We are looking for someone with a passion for digital marketing who wants to join a fast-growing, fun digital agency that is hyper-focused on client performance and bridging the gap between brand and demand media. The ideal candidate is confident in their ability to drive brand and product awareness, speak to upper funnel strategy and measurement, and tie these results in with performance metrics.

• Act as Account Strategist supporting the Account Lead across 1-3 of Performance.Monks largest B2B clients
• Help to build, manage, and maintain the client relationship
• Drive overall account strategy, forecasting, and media planning for demand generation media teams
• Analyze brand and upper funnel data, KPIs, and understand how that impacts performance media
• Lead weekly discussions on optimizing performance media to back end metrics and core business objectives 
• Work with measurement and research teams to deliver industry insights and relevant performance based updates 
• Encourage expansion into new digital paid media channels to facilitate growth and bring innovative ideas to your clients to help achieve maximum growth 
• Collaborate with internal analytics team to create reporting dashboards that provide client insights and actionable optimization opportunities

ABOUT YOU

• 3+ years of multichannel marketing experience with B2B clients across paid search, paid social, display, OLV/CTV, ABM, and Content Syndication
• Experience with B2B technology clients 
• Experience forecasting and allocating digital marketing budgets across channels respective to brand and performance media goals
• You are a communication guru when presenting digital marketing strategy to executive audiences
• You frequently find yourself stepping into leadership roles and want those around you to succeed
• Not afraid to get in the weeds, but still able to see the trees, forest, and ecosystem
• ‘Strategic’ and ‘Innovative’ are attributes commonly associated with you
• 4-year college degree or equivalent work experience

Not a Must, but a Plus:

• Directly managed paid search or social budgets of $250,000+ in monthly ad spend
• Familiarity with planning tools such as MRI Simmons, Nielsen Media Impact, and Pathmatics

Please note that even if you do not meet all of the above criteria, we encourage you to apply! 

States we can hire in for remote opportunities: AL, CA, CO, CT, DE, FL, GA, IL, ME, MA, MI, NV, NH, NJ, NY, NC, OH, OR, PA, TN, TX, UT

As an equal opportunity employer that is committed to diversity and inclusion in the workplace, we prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, age (over 40), or any other protected characteristic as outlined by federal, state, or local laws where we operate. Our career development and mentorship programs help make sure all employees have an equal opportunity to grow and expand their personal and professional development. 

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