Senior Program Strategy Manager, Retail Marketing

Senior Program Strategy Manager, Retail Marketing

About Media.Monks

Media.Monks is a digital-first marketing and advertising services company connecting the dots across content, data & digital media and technology services. Inspired by the connectivity and flexibility of technology APIs, Media.Monks’ single-P&L model offers brands seamless access to a nearly 6,000-strong team of digital talent organized across 57 talent hubs in 33 countries.

With us, you'll find a diverse group of colleagues with different backgrounds and perspectives. We believe everyone has something of value to offer, and that sustaining a truly diverse, equitable and inclusive workplace begins with fostering an environment where people can be themselves, authentically, every day. We want to build something with the potential to change the heart of our industry, and we’d love to include your unique perspective.

About the role

The Sr. Program Strategy Manager, Retail Marketing is a key role supporting one of our largest tech clients by driving traffic and sales through retail partners. In this role, you will partner with our client teams to lead the planning, creative development process, and performance tracking for channel initiatives across top retailers, managing communications, costs, and project timelines through the process. Working closely with our client’s Corporate Marketing, Product Marketing, Channel Sales, and Partners, this person will develop and design innovative retail concepts focused on driving demand with our retail partners globally. This person will need to be skilled in online retail best practices, collaborating and negotiating media engagements, and the ability to project management initiatives from inception to final execution.

Candidates for this role will be expected to work West Coast Hours (PST), and travel only when needed. Strong English (written and verbal) required.

The day-to-day

• Develop annual retail marketing plans and initiatives to drive awareness, consideration and purchase of consumer electronics devices
• Brief and manage external agencies in the development of online campaigns and assets around product launches, seasonality, and key initiatives
• Work with internal stakeholders and external agencies to create and launch online media campaigns and deliverables, managing all timelines and approvals such as media plans, landing pages, product marketing videos, banners and emails
• Support negotiation for media placements and retail agreements to drive awareness and sales for consumer electronics
• Develop and present performance reports for retail campaigns to show ROI for each initiative (based on approved KPIs), highlighting learnings and future opportunities
• Juggle multiple retailer guidelines, timelines, and relationships to bring projects from concept to execution
• Manage internal and external approvals across team for all campaigns, budget allocations, and assets
• Collaborate with global brand, product, and go-to-market teams to create a consistent brand aesthetic in all markets.
• Regularly meet with external retail partner teams to collaborate and coordinate marketing support and priorities
• Proficient with Google Workspace products preferred.

Applications from individuals with diverse backgrounds are strongly encouraged. We are open to the possibility that a great candidate for this job may not precisely meet all of the criteria mentioned below; if you believe you’re the right person for this job and can persuasively make that case, we encourage you to apply.

Who we’re looking for

• BA/BS Degree in Marketing or a related field
• 8+ years developing and executing digital marketing campaigns, preferably for tech or consumer electronics-related brands. Experience at a big box retailer, or working in a retail marketing or visual merchandising role is a plus.
• Demonstrated ability to work independently, run with ambiguity, and thrive with challenges.
• Experience at an agency or working with agencies to develop creative campaigns supporting retail initiatives
• Ability to work cross-functionally to plan and execute multiple projects 
• Experience identifying primary target audiences and developing media initiatives with big box retailers
• Strong project management skills and the ability to think strategically and manage multiple projects simultaneously
• Exceptional G-Suite apps knowledge including experience with digital campaign data analysis
• Excellent written and verbal communication skills
• Experience training & enabling retail marketing partners

We look forward to hearing from you!

At Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.  

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