Associate Director, Marketing Comms/Chan

Job DescriptionAbout HH Data, Digital and AnalyticsThe Customer Experience and Marketing Excellence (CEME) organization was launched in early 2021 and recently joined together as the larger HH Data, Digital & Analytics Organization with a mission to accelerate our commercial transformation, with a focus on modernizing customer engagement for competitive advantage, using data-driven insights. We strive to drive innovation, growth and productivity enabled by digital and data. Our role is to work with colleagues across the world with the goal of doubling the speed, impact, and efficiency of our customer engagement over the next three years.The HH Data, Digital & Analytics organization consists of people with diverse backgrounds and skillsets. We have leaders who have gained extensive experience inside our Company, and from other large organizations and startups. We have people with deep experience in modern marketing and strategy, along with specialist capabilities. Examples include agile and change leadership, automation and marketing technology, commercial excellence, content creation, customer experience and omnichannel marketing including social media.The RoleThis role in Global Branding and Content Development will be focused on HPV, but responsibilities may also include other therapeutic categories. Day-to-day responsibilities include: brand building, creative development, communication strategies, and leading the development of core digital content (promotional and medical ed) aligned with the commercial strategy and desired customer experience for key global brands.Additional key responsibilities will include:• Advancing digital content capabilities and innovative approaches to promotional and medical education content by identifying new opportunities, seeking input from key stakeholders, and operationalizing the ideas• Leading the development, planning, and execution of modular and omnichannel content for global markets• Driving measurement and improvement of the effectiveness of promotional and medical education content and resources/programs• Collaborating with Global Medical Affairs on medical education content development to ensure integrated and consistent educational information to customers• Partnering with and managing agency partner relationships to achieve optimal outcomes. Responsible for day-to-day agency management, leading discussions, providing ways of working feedback and supporting any changes needed, providing consolidated direction, sharing PRT best practices, ensuring scopes of work align with brand strategy and needs, updating on HH Digital, Data & Analytics priorities, etc.• Partnering and managing creative agency development of promotional and medical education content and resources for peer-to-peer use by Scientific Leaders and speakers, and promotion to other Healthcare Professionals (HCPs), and Healthcare Consumers (HCCs) (where applicable)• Integrating learnings from scientific leader (SL) engagements and key scientific data to inform development/refinement of the Scientific Platform• Collaborating with multiple teams including Global Marketing/US Marketing, Promotion Review Team (PRT), Global Market Research, Global Marketing Operations, Omnichannel, Learning & Development and Key Countries/HHI• Aligning with Policy & Market Access initiatives to gain a deeper understanding as related to content development• Creating opportunities to experiment, test and learn• Managing appropriate budgets• The candidate will ensure all activities are in full compliance with appropriate regulations and company policies.Position Qualifications:Education Minimum Requirement:• Bachelor’s Degree required.• Advanced degree preferred.Required Experience and Skills:• Demonstrated experience in digital marketing execution, digital media planning and customer analytics• Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions• Consistent demonstration of leadership mindset and behaviors, including, Win as One Team, Focus on What Matters, Act with Urgency, Experiment/Learn/Adapt, Embrace Diversity & Inclusion, Speak Up & Be Open-Minded• Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development• Strong knowledge of marketing principles, such as L3 (Listen, Lead, Learn)• Prior success leading cross-functional teams• Agency/vendor management experience• Strong project management and interpersonal skillsPreferred Experience and Skills:• Therapeutic knowledge of hospital acute care, cardiovascular or vaccines categories, or other therapeutic areas that require complex scientific understanding• Product/New Indication/Market event launch experience• Experience with HCC content development/promotion• Experience and demonstrated leadership working with key marketing stakeholders, and country contacts• Creative thinking / problem-solving skills / story telling expertise• Ability to communicate proactively and effectively• Self-motivated; hands-on approach to work• Practical knowledge of agile methodology and frameworks with experience working in global cross-functional teams• Strong strategic thinking• Experience using analytics to measure and optimize digital initiatives/campaignsNOTICE FOR INTERNAL APPLICANTSIn accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.Current Employees apply HERE (https://wd5.myworkday.com/msd/d/task/1422$6687.htmld)Current Contingent Workers apply HERE (https://wd5.myworkday.com/msd/d/task/1422$4020.htmld)US and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here (https://survey.sogosurvey.com/r/aCdfqL) if you need an accommodation during the application or hiring process.We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:EEOC Know Your Rights (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf)EEOC GINA Supplement​Pay Transparency Nondiscrimination (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf)We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.Learn more about your rights, including under California, Colorado and other US State Acts (https://www.msdprivacy.com/us/en/CCPA-notice/)U.S. Hybrid Work ModelEffective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.Expected US salary range:$135,500.00 - $213,400.00Available benefits include bonus eligibility, long term incentive if applicable, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. A summary of benefits is listed here (https://www.benefitsatmerck.com/) .Search Firm Representatives Please Read CarefullyMerck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.Employee Status:RegularRelocation:VISA Sponsorship:Travel Requirements:Flexible Work Arrangements:HybridShift:Valid Driving License:Hazardous Material(s):Job Posting End Date:09/21/2024• A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.Job Posting End Date: 09/21/2024A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.Requisition ID: R310072