Senior Product Marketing Manager - Bill Pay & Invoicing

Company Description Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together. So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.Job DescriptionWe are looking for a strategic, data-driven marketer to join the Square Staff team as a Product Marketing Manager, with global responsibility over the Team Management add-on products. Square Staff provides a seamless and comprehensive suite of team management tools to help business owners, across industries, manage their employees. Our mission is to help sellers and their employees succeed together. The ultimate goal is to make sure we are building the right products for our audiences, and to promote growth and usage of the products within the portfolio. We are a full-stack team, spanning across product, design, product marketing, engineering, operations and growth. The Product Marketing Manager selected for this role will have a strong understanding of product strategy and SaaS business models, experience building product awareness and growth across the lifecycle, and experience with cross-functional coordination. Reporting to the PMM Lead for Staff, you'll help build product and marketing strategies to help the team accomplish our goals.This role is remote from the US or Canada.You will:• Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage• Understand our sellers; conduct surveys, interviews, and product usage analyses to learn who they are, what they need, how our products meet their needs, and what other alternatives exist in the market• Partner and work with Product Management, Design and Engineering to determine the product strategy and feature roadmap• Develop product positioning, value propositions, and important messaging to be used in product development and marketing campaigns• Lead the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing each channel• Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention• Track marketing program performance and improve through continuous testing• Review competitive offerings and guide ongoing differentiationQualificationsYou Have:• A BA/BS degree or equivalent practical experience• 5+ years in product marketing, growth or lifecycle marketing, or similar go-to-market experience• Previous background in SaaS marketing with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences• Experience working with product teams to define product strategy• Customer empathy to shape product direction and execution based on their needs• Strong quantitative analytical ability (Comfort with analytics to define, retrieve, and visualize data to run experiments and make product decisions)• Comfort in a face-paced, startup style environment• Genuine interest in and curiosity in helping small businesses succeed#LI-RemoteAdditional InformationBlock takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.Zone A: USD $135,200 - USD $202,800Zone B: USD $125,800 - USD $188,600Zone C: USD $119,000 - USD $178,400Zone D: USD $108,200 - USD $162,200To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.Full-time employee benefits include the following:• Healthcare coverage (Medical, Vision and Dental insurance)• Health Savings Account and Flexible Spending Account• Retirement Plans including company match• Employee Stock Purchase Program• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance• Paid parental and caregiving leave• Paid time off (including 12 paid holidays)• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)• Learning and Development resources• Paid Life insurance, AD&D, and disability benefitsThese benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.US and Canada EEOC StatementWe're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.