Digital Marketing Manager

As a Digital Marketing Manager expert, you will ensure all marketing materials are in line with our brand identity. Ultimately, you will help Message Broadcast continue to build and maintain a strong and consistent brand through a wide range of online and offline marketing channels while optimizing our customer experience.  You will work with a marketing team, as well as executive leadership, sales, client success and our technical teams. 

What you will do: 

• You will turn creative ideas into effective marketing projects. 

• You have strong experience with creating content and copy, sometimes technical. 

• You also have mobile communications/messaging background, ideally in the Utility industry. 

• You have developed and executed marketing strategies, including branding and marketing collateral. 

• You have hands-on experience with product and partnership marketing management. 

• You have a strong background in sales enablement. 

• You are comfortable working with numbers and making sense of metrics to demonstrate effective ROI for our customers. 

• You have expertise in developing and managing events. 

• Have a sense of aesthetics and a love for great copy and engaging communication. 

• Possesses demonstratable experience in marketing, together with the potential and attitude required to learn. 

• Comfortable collaborating with senior-level stakeholders to deliver results-driven initiatives. 

• Up to date with the latest trends and best practices in marketing and analytics. 

LEAD GENERATION CAMPAIGN MANAGEMENT 

• Managing lead gen campaigns by planning, executing, tracking, and analyzing marketing campaigns  

• Measuring campaign effectiveness using advanced metrics to measure the success of a marketing campaign  

• Improving campaigns using data to improve future campaigns 

• Managing and supporting content creation, content curation, copywriting, market research, and partner marketing. 

• Event and webinar planning and coordination 

• Social media and paid media strategies including PPC, SEO, and SEM  

• Crafting ideal customer journeys for target markets by creating engaging touchpoints with relatable content and designs upheld to the brand guidelines. 

• Creating compelling technical copy and content for lead generation and nurture campaigns. 

• Using marketing automation tools for personalization and support account-based marketing. 

• Measuring and reporting on marketing campaign performance to gain insights, benchmark against goals, and influence future marketing direction and initiatives. 

SALES ENABLEMENT 

• Coordinating marketing campaigns with sales activities.  

• Enabling executives and sales associates with proposals, sales presentations, and demonstrations. 

• Strategizing and providing positioning statements for key targets and audiences. 

• Working within a team and with other departments to develop and enhance strategies and build effective sales enablement programs. 

• Taking an active role at onsite tradeshows and conferences to assist prospects and customers when needed. 

RELATIONSHIP MANAGEMENT 

• Participating in industry events, conferences, seminars, webinars, and supporting the teams with the associated collateral. 

• Collaborate with product and success teams to develop case studies 

• Building strategic relationships with existing partners, key industry players, agencies, vendors, and current clients. 

• Other duties as assigned. 

Qualifications  

What you have - Required Skills:  

• 5 years+ experience and a BSc/MSc degree in Marketing, Communications or related field and/or applicable work experience. 

• Experience with Salesforce and Pardot (or other marketing automation platform). 

• Successful experience with SaaS marketing in the B2B space selling to the enterprise space. 

• Proven experience in identifying target audiences while creatively devising and leading marketing campaigns that engage, educate, and motivate across multiple channels. 

• Experience executing marketing strategy and the execution of plans for existing products. 

• Solid knowledge of marketing data analytics. 

BONUS POINTS FOR: 

• Pardot certification. 

• Omni-channel communications, messaging platform, SaaS, or CPaaS (Communications Platform as a Service) expertise preferred. 

• SaaS marketing expertise in the utility or energy vertical. 

BENEFITS

• Fully covered Medical, Dental, and Vision coverage for employees

  • Cost share for dependents

• 401(K) plan with company match

• Flexible PTO policy

• 9 paid holidays

Message Broadcast is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.