Social Media Manager - Influencer Marketing at MGM Resorts International in...

PRIMARY PURPOSE: The Manager Social Media Brand & Community - Influencer Marketing is responsible for expanding the MGM Resorts brand story across all social media platforms and owned channels, while leading the social presence and reputation of individual MGM Resorts' brands and key business verticals through the partnerships of social media influencers. This position will manage and execute the... respective social strategy efforts and brand reputation management processes by working directly with their counterparts in a wide variety of internal groups and external social media influencers. PRINCIPAL DUTIES AND Responsibilities: Develop and execute influencer marketing strategies and creative campaigns while identifying and evaluating viable influencer prospects. Lead a group of social media strategies who will support MGM Resorts brands by maintaining an engaging, inspiring, and world class online reputation with reflects the unique brand voice, tone, personality and market position of each individual brand or business vertical. Develop data led creative campaigns which are aligned to brand KPIs, media objectives and are aligned to brand guidelines and across key strategic business verticals. Track and report to key stakeholders the overall performance of various social media influencer campaigns and reputation standards across all social media platforms. Partner with marketing stakeholders to ensure social media influencers are accurately representing in key business initiatives, events and activations. Assist in the facilitation of social media content photo and video shoots. Perform other job-related duties as requested. This position is primarily a work from home position. Due to the responsibilities of the position, there will be circumstances when being at one of our properties or offices is required. MINIMUM REQUIREMENTS: Bachelor's degree in Marketing, Business Management or a related field, or equivalent. Three (3) years of experience in marketing with emphasis on digital/social media; planning, and executing social media campaigns. Previous experience managing and working in a social command center with one of the popular SaaS systems (Percolate, Sprinklr, Spreadfast, Salesforce, etc.). PREFERRED: Previous experience working in a similar resort setting. Previous experience working with social media influencers Bi-lingual, Spanish preferred. Previous experience successfully managing medium-large projects involving participation and coordination of several resources and departments. Previous experience managing and working in a social command center with one of the popular SaaS systems (Percolate, Sprinklr, Spreadfast, Salesforce, etc.). Previous experience leading a team. CERTIFICATIONS, LICENSES, REGISTRATIONS: Proof of eligibility to work in the United States. KNOWLEDGE, SKILLS, AND ABILITIES: Excellent customer service skills. Ability to manage conflict in professional manner and provide solutions as a result. Strong attention to detail. Ability to multitask on different campaigns, projects and research. Must have interpersonal skills to deal effectively with all business contacts.Expertise reviewing and providing formal recommendations to mid-upper management.Professional appearance and demeanor. Able to effectively communicate in English, in both written and oral forms. Work varied shifts, including weekends and holidays. Knowledge and experience leveraging social media in support of larger integrated brand management campaigns within the Hospitality and/or Gaming industries. Salary Range: $80K -- $100K Minimum Qualification Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications