DIGITAL MARKETING ANALYST

Hilliard, OH Hilliard, OH Full-time Full-time Estimated: $77. 6K - $98. 3K a year Estimated: $77. 6K - $98. 3K a year MICRO CENTER is the nation's leading computer and electronic device big box retailer! Our technology superstore has an industry-leading 40,000 selection of premier computer products and the most knowledgeable staff in the business. Passion, Energy & Commitment describe life at Micro Center. We are passionate about customer service and developing long-term customer relationships. We are looking for those that are committed to these same values. We are currently seeking self-motivated, results oriented DIGITAL MARKETING ANALYST. It is Micro Center's core promise to take care of our associates and customers which has led to our success over the last 40 years! We're looking for a dynamic data storyteller with extensive digital experience to bolster our core Customer Insights team. While metrics, statistics and reports are important, being able to derive a meaningful story... with key insights or trends is what makes this role unique. If you're part data analyst and part business strategist, and you enjoy diving into the data yourself to find out the Why, you have an exciting opportunity to grow with Micro Center's expanding Marketing team as we personalize our digital journeys. We believe you will love working at our Home Office as we have a great culture and team! We also offer a hybrid work option, but the position is located at our Home Office in Hilliard Ohio. MAJOR Responsibilities: Work in close collaboration with Marketing Analytics Manager, VP of Marketing Operations and team to execute and distribute insights that help drive strategic decisions Be our Google Analytics (Universal Analytics and Google Analytics 4) and Google Tag Manager expert and the key resource for Digital Marketing reporting, analysis and specific recommendations to improve KPIs Own the measurement and insights for website optimization and A/B testing Determine the optimal tag or event tracking for KPI measurement Analyze digital campaign performance and provide insights for channel managers and senior leaders to support optimization Ask the right questions and use that information to determine the impact on shared KPIs Track and report on KPIs in support of department/company goals and objectives for existing digital and test initiatives; be able to tie online metrics back to company goals Lead the continued development of our marketing channel attribution analysis Run or automate weekly reports from key tools, including Google Analytics, Customer Data Platform, Microsoft Excel Keep pace with consumer, technology, and strategic changes RELATIONSHIPS: Reports directly to the Marketing Analytics Manager Supports Digital Marketing and Web Design Teams EDUCATION & Experience: Preferred Educational Level: BA/BS or Master's degree in Business, Finance, Computer Science or related field Minimum of 4 years' work experience as a Digital Analyst or equivalent position required Deep understanding of Digital Marketing metrics, campaigns and Google Analytics Expert knowledge of Excel, including pivot tables, charts, and formulas Minimum of 2 years work experience using website optimization, personalization and/or A/B testing platform tools Minimum of 2 years work experience with tag management software (Google Tag Manager) and journey/event tracking Minimum of 2 years work experience analyzing digital ad campaigns from Google, Facebook or similar Comfortability with standard web languages, such as HTML, CSS, and JavaScript Preferred intermediate SQL querying ability and understanding of relational databases. This creates a strong data foundation and provides ability to conduct deep-dives independently Experience with querying data from a database and turning into a report with insights that can be presented to leadership Comfortability with standard web languages, such as HTML, CSS, and JavaScript Strong analytical and logical thinking ability, while still being able to articulate your thoughts in an easy-to-understand manner Strong interpersonal, oral and written communications skills. Attention to detail, independent thinker, and ability to recognize patterns and anomalies in data Ability to shift from channel-specific to holistic thinking Good project management and organizational skills; ability to work within tight deadlines Report automation experience is a plus Experience in a fast-paced retail environment is a plus Familiarity with marketing channel attribution principles, measurement and analysis is a plus To succeed one will need to be: Disciplined and action-oriented to drive results Tenacious and energetic, not just talented Active listener - asks good questions; creative, innovative and an out-of-the-box thinker. MICRO CENTER OFFERS EXCEPTIONAL Benefits: Flexible Scheduled & Excellent Pay Medical, Dental and Vision Benefits Coverage for Regular Full-Time Associates Employee Discount that includes a Friends & Family Discount Program Tuition Reimbursement & Education Discounts Paid Time Off for Regular Associates 401K Plan with Company Match Esteemed Vendor & Company Job Training Career Advancement Opportunities OUR GROWTH OPPORTUNITIES: At Micro Center, we empower our employees to set their sights high and blaze their own trails. This is a place where your future success and growth are truly a result of your own efforts and achievements. Our teams are made up of motivated individuals who work hard to advance their careers. Join our team and see how hard work, loyalty, competitive spirit and unwavering commitment to the customer can take you and your career to new places. Micro Center is an Equal Opportunity Employer. . Estimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse