Senior Director Product Marketing

The change in how IT and Security teams are enabling employees has been significant. From enabling employees to work beyond the boundaries of both the physical campus and the firewall perimeter, to boosting everyone’s ability to work in a flexible manner and across different device types. Microsoft Intune has been at the forefront of these trends. Intune is a market-leading platform in the Unified Endpoint Management space (UEM), currently enabling more than 150M people across Enterprise, Education and small-business customers.Intune is a critical component of Microsoft’s strategy in the Productivity and Security domains, and will play a role in the Microsoft AI strategy. As the Senior Director Product Marketing for Intune, you’ll lead a multi-billion-dollar business, while driving product marketing and partnering very closely with our engineering and business leaders to generate Intune’s next wave of growth.The Senior Director Product Marketing will design the marketing strategy to drive revenue growth – this includes partnering closely with our engineering, sales and finance stakeholders to design the path of Intune’s next phase of growth. It will require using analysis to determine the best growth path for the product/business, soliciting direct customer feedback to validate the strategy, evaluating the competitive landscape, and using financial insights to inform decisions. Evangelize the product and its customer promise – as a marketing leader, a key accountability is to build and execute the marketing plan for Intune. This includes a variety of marketing tactics and channels, including digital communications, 1st- and 3rd-party events, technical skilling, and more. Lead the execution of the go-to-market strategy – Intune is a key part of how we enable our sellers and partners to convince customers of the value of Microsoft 365 and the Microsoft Security stack.In this role you’ll play a key part in designing the Go-to-Market (GTM) approach for the scale business while building the GTM rigor around Intune’s incubation offerings. Lead a healthy and diverse team – a priority for all managers at Microsoft is to develop and run high-performing teams while ensuring a focus on both diversity and inclusion, and on Microsoft’s values, culture, leadership principles. We are seeking a leader who will be able to model and drive that while running an agile team with a sense of growth mindset.ResponsibilitiesPeople ManagementManagers deliver success through empowerment and accountability by modeling, coaching, and caring.Model - Live our culture; Embody our values; Practice our leadership principles.Coach - Define team objectives and outcomes; Enable success across boundaries; Help the team adapt and learn.Care - Attract and retain great people; Know each individual’s capabilities and aspirations; Invest in the growth of others.Analysis of Customer and Market SignalsLeads teams to compile and evaluate market intelligence to identify opportunities and define strategies for customer acquisition, adoption, and renewal of a product and/or solution. Determines areas of market research. Influences cross-divisional teams to create deep collaboration and trust with customers, partners, and the field to understand customer needs and identify investment priorities. Oversees teams to design how the team approaches research. Helps teams understand competitor strengths, weaknesses, Microsoft’s competitive positioning, and anticipates the business implications and problems solves to reduce risk and ensure that Microsoft is ahead of the market and priority competitors. Shares industry expertise and sets industry trends to develop insights from market or user research, competitive analyses, market and industry trends, and across the product portfolio to drive Microsoft’s Go-to-Market strategies and create a differentiated value proposition. Manage and hold teams accountable for preparing to partner with leaders to interpret opportunities and risks. Decide and allocate resources (people and investments) to maximize opportunities/goals. Synthesize and coach teams to build information and stories for executive teams. Delivers insight into both existing markets and new markets with less well-defined signals.Product Vision and StrategyCoaches and provides strategic guidance to teams to define the long-term vision and strategy for a product and/or solution in conjunction with more senior Software Engineering (SWE) and Business Planning based on a deep understanding of customer needs, market and user research and trends, competitive landscape, and Microsoft’s business goals and strategy. Anticipates future market needs and demands and drives innovation to set-up products for future demands. Ensures teams distill the vision and strategy of the product and/or solution into a product roadmap. Prioritizes investments and resources to execute the vision. Determines the long-term market opportunities and breakthrough features. Anticipates challenges and coaches on solutions to get projects back on track. Teaches and enables the team to resolve internal and external blockers. Engages the industry to drive awareness of Microsoft and products (e.g., trade shows).Value Prop Positioning, Messaging, Bill of Materials (BOM)Creates and maintains partnerships for the team to develop insights from market or user research, competitive analyses, and market and industry trends to drive Microsoft’s Go-to-Market strategies and create a differentiated value proposition that aligns with customer goals. Ensures the team identifies key customer reasons to buy, retain, and grow, and guides customer messaging within customer teams. Oversees the development and framework of messaging and positioning with stakeholders and managers. Guides the team to deliver thoroughly researched messaging and positioning framework with a broader set of proof points and crisper overall storytelling. Leads the team to consistently use crisp value prop. Guides the team to create demos to assist Go-to-Market and field teams. Builds value proposition across a broad set of products bringing them together into industry categories. Creates key selling points, reasons to buy, and customer-facing messaging in collaboration with internal teams. Leads the team's efforts to build global and integrated Bills of Materials (BOMs). Supports partner teams in the development of partner BOMs. Leads the team in building consumer/partner facing demo plans, product scripts, presentations, and sales materials.Go-to-MarketEnsures teams identify and direct marketing strategies for customer acquisition, adoption, and renewal of a product and/or solution. Drives teams to identify metrics, target customers, define and execute the strategy for the end-to-end customer journey, and create user stories and scenarios to convey the big picture. Oversees teams when partnering with Product Management to define and develop Go-to-Market strategies to deliver customer and partner success, resulting in revenue, growth, and share outcomes. Drives teams to define success criteria and performance metrics, such as Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs); tracks performance against success metrics and proactively acts on performance. Drives teams to build the strategy and ensures the team achieves revenue growth priorities/monetization strategies, plans, and metrics in partnership with Product Management, Sales, and Business Development. Manages and measures collaboration to land these with Sales and channel teams. Builds, manages, optimizes large-scale annual Marketing budgets to achieve business goals. Ensures the teams develop engagement plans to interact with customers via various channels (e.g., mix of social, digital, one-to-many experiential activities). Coaches teams demonstrating the product in a one-to-many environment and/or presenting at larger industry and partner events. Leads the planning to build revenue and drives the team to achieve revenue goals.Sales EnablementDrives teams to deliver sales enablement and field support at scale. Works on strategic business deals and oversees teams to creating strategic partnerships and participating in pre-sales meetings with customers. Ensures teams provide coaching, readiness, and in-depth win/loss insights to enable field sellers to win the deal. Oversees content development to best resonate with customer value. Coaches the team understands what the customer cares about to create new sales opportunities.Product Marketing and Business PerformanceProvides vision and framing for building and executing marketing plans and strategies to achieve product revenue goals. Oversees across the cross-functional matrix as the Direct Responsible Individual (DRI) for product revenue. Has advanced knowledge and provides guidance on the multi-faceted drivers of product revenue and employs a broad array of strategies across the entire market experience (e.g., price, channel, product, promotion) to meet revenue goals and make adjustments where needed to address gaps.Cross-Functional OrchestrationDrives teams to develop solid partnerships and orchestrate efforts (e.g., with Marketing, Partner, Software Engineering [SWE], Design, Services, Sales) to lead and deliver differentiated customer value and company growth. Oversees teams driving initiatives and programs across teams to improve organizational goals. Ensures teams share demonstrated best practices to relevant stakeholders to improve product marketing and business performance. Drives impact through other teams.OtherEmbody our culture and valuesQualificationsRequired/Minimum QualificationsBachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing, product management or business planningOR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing, product management or business planningOR equivalent experience.6+ years people management experience.Additional Or Preferred QualificationsBachelor's Degree in Marketing, Computer Science, Business or related field AND 15+ years experience in product marketing, product management or business planningOR Master's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing, product management or business planningOR equivalent experience.8+ years people management experienceExtensive cross-group collaboration and communication skills within a highly matrixed organizationCommercial marketing or sales experience for complex high-tech products; Familiarity with commercial go-to-market channels/levers; preferably both scale and incubation productsProduct Marketing M6 - The typical base pay range for this role across the U.S. is USD $152,300 - $266,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $194,800 - $292,200 per year.Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-payMicrosoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.#J-18808-Ljbffr