Retail Marketing Intern (AY 24-25 901912)

Assist in bolstering business services for our cherished college establishments, including Snowbowl, Ralph Myhre Golf Course, Rikert Outdoor Center, and Middlebury College Store. Interns will collaborate with the college's marketing professor, the Business Services marketing manager, and the College Marketing team to enhance awareness and engagement in the esteemed retail operations, targeting students, the mid-Vermont community, and other relevant segments. This role aims to boost advance ticket/pass sales and attract more visitors to the esteemed retail operations.

Compensation for this position aligns with Level A of the student wage scale.

Job Responsibilities may include

• Marketing Strategy Development: Collaborate with the college marketing professor and the Business Services marketing manager to assist in the creation and execution of marketing strategies for Snowbowl, Ralph Myhre, Golf Course, Rikert Outdoor Center, and Middlebury College Store.
• Audience Engagement: Work closely with the College Marketing team to increase awareness and engagement in the retail operations among various target audiences, including students, the mid-Vermont community, and other relevant segments.
• Promotional Campaigns: Contribute to the planning, implementation, and monitoring of promotional campaigns aimed at boosting advance ticket/pass sales and attracting more visitors to the esteemed retail establishments.

• Content Creation: Assist in the development of compelling marketing content, including social media posts, blog articles, and visual materials, to effectively communicate the value and offerings of the college's cherished retail operations.
• Market Research: Conduct research to gain insights into market trends, customer preferences, and competitive landscape to inform marketing strategies and decision-making.
• Data Analysis: Analyze data and metrics related to marketing efforts to assess the effectiveness of campaigns and make data-driven recommendations for improvement.
• Collaboration and Communication: Maintain open communication with team members, stakeholders, and external partners to ensure alignment and coordination of marketing initiatives.
• Event Support: Assist in organizing and promoting events and activities related to the retail operations, including special promotions, product launches, and community engagement initiatives.

• Feedback Collection: Gather feedback from customers and stakeholders to identify areas for improvement and innovative ideas to enhance the retail experience.
• Budget Management: Help in managing the allocated marketing budget efficiently, ensuring resources are used effectively to achieve marketing goals.
• Documentation: Maintain records of marketing activities, campaign performance, and relevant reports for future reference and analysis.
• Adherence to Policies: Ensure compliance with all college policies, guidelines, and ethical standards in marketing and promotional activities.
• Professional Development: Stay updated on industry trends and marketing best practices through continuous learning and professional development.

• Adaptation: Be flexible and adaptable to changing priorities and emerging opportunities in the marketing landscape.
• Customer Service: Provide exceptional customer service and support to visitors and customers of the retail operations, addressing inquiries and concerns promptly and professionally.

By fulfilling these responsibilities, the intern will play a vital role in enhancing the reputation and success of the esteemed retail establishments associated with Middlebury College.

Student Employment Eligibility:

Unless restricted by certain visa status, all students with an active status for the semester are eligible for jobs on campus.

Students on leave or withdrawn are not eligible to work in student employment positions until the semester in which they return. If you are currently withdrawn or on leave you are eligible to be employed in staff positions.

Some may be restricted due to financial aid status. International students (non-resident aliens) may not work off campus unless they have applied for and received work authorization from the United States government. (An F-1 visa does not give work authorization.) Off campus work study positions are available only to U.S. citizens on financial aid with a federal work study component.

Student are not eligible to work remotely from International locations.

Hour Limitations:

All student employees are limited to working no more than 20 hours per week in on campus jobs during the academic year (this includes exam periods). The only exception is when there is a full week when school is not in session. Specifically: February recess, Spring recess, and full weeks of December or summer recess. During these time periods only, students can work up to 40 hours per week. International Students: Visa restrictions prohibit international students from exceeding 20 hours of work per academic calendar week.