Job details

Associate Director, Strategic Planning

Mindshare is looking for a “Associate Director, Strategic Planning” with a minimum of 6 years of experience in brand strategy, consumer insights, and data analysis. The ideal candidate combines strategic thinking with creativity, understanding how brands are perceived and positioned in the minds of consumers. Experience in brand consulting or creative agencies is key, along with the ability to turn insights into compelling brand communication. Familiarity with social listening tools is beneficial but not mandatory.

Reporting of the role

This role reports to Head of Strategy

3 best things about the job:

You will be working in a unique “integrated” agency with digital, media and creative specialists all under one roof.
Puts you on the cutting edge of digital advertising and digital measurement.
Enjoy a fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the region

Measures of success –

In three months:

Become well-versed with the client's portfolios and value proposition, confidently articulating them.
Start building relationships with key decision-makers within the current pipeline.
Familiarize yourself with all functions in Mindshare and establish a well-organized daily routine.

In six months:

Earn recognition from key clients by demonstrating digital leadership in strategic planning and implementation, among other areas.

In 12 months:

Develop a mature pipeline with opportunities at each stage of development.
Generate additional client demands and secure further revenue.
Enhance your team's capabilities.

Responsibilities of the role:

Develop and build relationships with clients, being a trusted advisor on account requirements.
Set viable objectives and KPIs and recommend/develop measurement methodologies for all briefs.
Deploy best-in-class digital implementation across the client portfolio.
Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
Handle campaign strategy & planning and integrate it with the wider communications.
Assist in training & upskilling of client account teams.
Manage, extract, and interpret clients' digital performance data.
Deliver beyond-the-banner high-value services, including digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services.
Share best practices with the wider Interaction community.
Conduct regular appraisals with designated team members.

What you will need:

6-7 years of digital experience (agency background preferred).
An independent, self-driven individual with a highly responsible nature.
Ability to work in a matrix organization, managing complexity and challenges.
Proven track record in executing and developing digital strategies for clients.
Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy.
Chinese competency is a must (either Mandarin speaking or reading/writing Chinese if not spoken).
Understanding of China's digital space is a major plus.

More About Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare . We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare

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CEO of Mindshare

Adam Gerhart

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By Mindshare

Our role is to help clients grow their business and drive profitability through adaptive marketing. We do this through our Original Thinking Framework which is driven by a culture of speed, teamwork and provocation.

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