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Implementation & Activation Coordinator - Performance

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About GroupM & Nexus

About GroupM

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, Wavemaker and EssenceMediacom, as

well as the digital specialist division,

GroupM Nexus. Our agencies are the front line to a new era of media strategy and innovation.

GroupM’s portfolio includes client services, activations services, media investment, data science and technology development. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

We are driven by our vision of Shaping

The Next Era Of Media, To Make Advertising Work Better For People. This means better experiences for our people, better outcomes for our clients, better relationships with our partners and ultimately delivering better for the planet.

As market leaders we work closely with our clients to develop a healthy, accountable, responsible and diverse ecosystem that enables data driven marketing at scale and is mutually beneficial for all partners and the communities at large that we influence.

About GroupM Nexus

GroupM Nexus is the world’s leading global media performance organisation that unites GroupM’s global performance Talent & Technologies. Nexus unites GroupM Practices (search, social, programmatic, ad-ops, commerce) and Solutions (Advanced TV, Advanced OOH, Advanced Programmatic and Goat) into a single unit.

The global organisation is underpinned by a new cross-channel performance platform, AI and international delivery hubs to set new benchmarks for innovation, effectiveness and efficiency for GroupM’s agencies and clients.

We have a clear vision for our business, to Lead The Next Era Of Media Performance. Our Nexus mission statement is to place transformative technology at the centre of human experiences. We’ll achieve this by connecting our technology, talent and thinking.

• Connected technology that let’s us engage with audiences across a complex customer journey, delivering better business outcomes for clients.

• Connected talent that let’s our people unlock the bigger omni-channel opportunity with training/developing opportunities outside their current core competence.

• Connected thinking that lets us come together across different disciplines to share, connect and collaborate as one team.

Role Outline

Implementation & Activation

The Implementation & Activation team is responsible for delivering best-in-class implementation planning and activation for clients.

The scope of the Implementation &

Activation team covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. Within the team, we have some team members who work across all channels and both implementation planning & activation, and others who specialise and work across a more focused scope of work, (for example, Performance specialists who work across Social & Search).

With our collective industry expertise, we navigate the ever-changing media landscape efficiently and effectively, fuelling growth for the brands we work with. Our commitment to transparency and accountability drives best-in-class results consistently. Leveraging our exceptional media relationships to keep our finger on the pulse of emerging opportunities.

Role Outline

The Implementation & Activation Coordinator is an important foundational role, establishing operational excellence and responsible for supporting day-today work that delivers effective campaigns, ensuring best-in-class consistent implementation, optimisation, and reporting. Working very closely with your manager, you will produce best-inclass solutions, offer unparalleled service and deliver against targets.

The role involves the development and application of specialist technical skills.

Key Relationships

• Collaborating closely with internal teams

• Establishing strong relationships with relevant media, data, and technology partners

• Fostering deep trust and understanding with clients

• Contribute to great teamwork in your immediate team

Your Responsibilities as Coordinator

Clients

• Establish an understanding of client challenges, objectives & initiatives.

• Help build on the agency's reputation for outstanding client service.

• Clear understanding of the in-scope services of your clients and the process for completing work above and beyond.

• Begin developing relationships with

clients at a junior level, as it relates to activation.

• Proactively recommend tactics and opportunities that resolve client challenges and objectives.

Product

• Engage with our media partners to build knowledge of the media landscape and understanding of core media principles and the capabilities of each media touchpoint.

• Engage with internal product teams including GroupM proprietary solutions teams to ensure you have an understanding about their offerings and relevance to our clients.

• Bring innovation and creativity to the table, leveraging insights from across the market.

• Support the booking, loading, optimizing, material instruction and tracking of client media campaigns, in line with marketplace best practice processes and ways of working, applying insightful context and immaculate attention to detail throughout.

• Support the construction of insightful and progressive post analysis reports.

• Responsible for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings and loadings, account queries and monthly proforma checks.

• Seek to find, communicate, and implement improvements in all aspects of the role.

• Dedicate time to self-learning through reading industry publications, research papers and online courses (including GroupM University and MFA)

People

• Openly communicate and collaborate with all internal key stakeholders on delivery and reporting regularly.

• Positively contribute to team meetings and owning follow-ups

• Provide clear guidance and instruction when teaching & helping others.

• Contribute to great teamwork with a supportive and positive can-do attitude.

Growth & Marketing:

• Collaborate closely with your manager to identify, collate and showcase examples of great work from within the team, both internally and externally.

• Be a positive face of the agency at industry events, either related to clients’ category or our media partners.

Your Experience &

Success

What Makes You Great

• You feel empowered to bring your authentic self to work, and contribute to great teamwork, knowing your individual ideas and thoughts will be welcome.

• Keen interest in our industry and excited to work with market leading partners & technologies.

• Inquisitive and demonstrates desire to understand and know more.

• Attention to detail.

• Ability to prioritise tasks effectively, ensuring that the most important and urgent ones are identified and addressed first.

• Problem solving mentality.

• Clear communicator.

• Results driven with the ability to identify and clearly articulate what’s working and why.

What Success Looks Like

In 3 months:

• Established collaborative relationships with all key stakeholders.

• A strong understanding of and can clearly articulate the agency and group proposition, core processes and our way of working.

• Immersed yourself in the team with an understanding of the status of all active and upcoming campaigns.

In 6 months:

• Demonstrated your ability to deliver on all aspects of the role in an efficient, effective, and proactive way.

• Owning the processes for specific allocated clients/campaigns from end to end, ensuring that your manager and wider team are regularly updated on the performance of each campaign and demonstrating excellent attention to detail.

• Strengthened your key stakeholder relationships to deliver great team work consistently.

In 12 months:

• Taking on greater ownership for campaigns and clients – responsibility and volume.

• Building strong relationships with publishers, representing the agency team appropriately and ensuring that campaigns are delivered to the highest quality.

Your Craft Specialism

Performance Specialist

The scope of the Implementation &

As a Performance specialist within the Implementation & Activation team, your focus will be on delivering exceptional Social, Search, VOD & Display outcomes for clients.

You have a drive and passion for all things digital and for delivering unrivalled tech, data & AI advantage to our clients.

Your role involves the development and application of specialist technical skills and requires an ongoing commitment to;

• Keep pace with our fast-evolving digital and tech landscape

• Lean into innovation and new ways of working

• Examine audiences and explore advanced targeting opportunities

• Strengthen your biddable media experience

• Effective utilisation of self-serve platforms

• Partner with the world’s largest platforms and tech providers

• Maintain platform certifications and accreditations

• Exceptional attention to detail with patience to examine data to extract meaningful insights

• Continuous learning

• Adapt to fast changing priorities

• Adherence to GroupM Nexus best practice policies, procedures and SLA’s

• Provide technical perspective in client meetings when specific Performance expertise is required

Mindshare Glassdoor Company Review

3.9

Mindshare DE&I Review

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CEO of Mindshare

Adam Gerhart

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Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Implementation & Activation Coordinator - Performance, Mindshare

As the Implementation & Activation Coordinator at GroupM, you'll find yourself at the heart of media strategy and innovation. This role is all about delivering top-notch implementation planning and activation that aligns with client goals across various media channels. Imagine working alongside a talented team, collaborating closely with internal teams while fostering relationships with clients and media partners alike. Your job will be to deeply understand client objectives and challenges, proactively suggest tactics to meet their needs, and engage with product teams to ensure you know all about the premium solutions we offer. You'll be responsible for executing media campaigns, supporting the booking and optimization processes with impeccable attention to detail, and creating insightful reports to analyze performance. This is your chance to grow with a company that's committed to transparency and outstanding client service, and to develop technical expertise in this fast-paced media landscape. If you're a results-driven person who thrives on collaboration and innovation, then this foundational role could be the perfect fit for you at GroupM Nexus where we aim to shape the next era of media performance.

Frequently Asked Questions (FAQs) for Implementation & Activation Coordinator - Performance Role at Mindshare

What are the responsibilities of the Implementation & Activation Coordinator at GroupM?

The Implementation & Activation Coordinator at GroupM is responsible for planning and executing media campaigns, ensuring best-in-class implementation and optimization. You'll interact with clients to understand their challenges, collaborate with internal teams, and build relationships with media partners, all while maintaining quality standards and accountability in your work.