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Mindshare | Business Manager - Conventional Media Planning & Strategy

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Manager - Conventional Media Planning & Strategy to join us. In this role, you will be responsible for to build and maintain successful relationships with the brand teams, marketing managers and be in day-to-day contact with the assigned brand team as well as client senior staff/executives. They will also aid in the training of new and junior level department staff. Business Manager will work closely with the Marketing Managers and other executives, acting as media experts on all projects as required. You would have to track record of building and maintaining successful client relationships with day-to-day client contacts as well as client senior staff/executives.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Associate Business Director

3 best things about the job:

Client that likes to be hands on and wants to learn more.
Have fun while working.
Be part of a team that works and plays together.

In this role, your goals will be:
In three months:

Build a rapport with the immediate team.
Establish relationships with media vendors.
Ensures all processes employed by the team are compliant.

In six months:

Monthly meetings to be run and executed by you.
Has made or developed any changes that will impact any buying performance to the clients.
Clear and concise communication skills – written and verbal.

In 12 months:

Having started to develop skills for the next level.
Understand and developing negotiations on behalf of the client.
Demonstrates selling skills with the ability to sell in media plans / additional internal initiatives to clients.
Achieving the given KPI's given by immediate supervisor.

What your day job looks like at Mindshare:

Responsible for complete portfolio for media deliveries as well as company KPIs.
Act as the primary media expert for assigned clients and client service team, including planning and buying of media. Contribute to media strategy development on other client teams as needed.
Maintain and develop responsive working relationships with all the stake holders of the business to identify potential opportunities
Acquire comprehensive understanding of client overarching marketing objectives.
Review quarterly/semi annual & annual category reviews.
Ensure timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations (MRG), Monthly Post Buys.
Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
Analyze multiple sources of external data to assist in planning and buying decisions. Utilize both digital and traditional data sources.
Help develop new hire training, as well as department-wide continuing education programs. Actively mentor new employees and encourage shared learning across the department.
Work cross-functionally with client management team and Account Directors as needed.
Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
Analyze multiple sources of data to assist in developing a plan of action for the brand
Recommend on periodic basis any new media vehicles (Non – Tv) and devise strategies.

What you’ll bring:

Clear and solid understanding of the business
Mentor and train new Media Planners
Ensure quality control of media deliverables to Client.

Minimum qualifications:

Must be a BBA / MBA from a reputable university of equivalent.
Must have an experience of at least 5+ years.

More about Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID: Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.

About Pakistan

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.

Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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CEO of Mindshare

Adam Gerhart

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By Mindshare

Our role is to help clients grow their business and drive profitability through adaptive marketing. We do this through our Original Thinking Framework which is driven by a culture of speed, teamwork and provocation.

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