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Sensory Qualitative Associate Director

Are you a dynamic sensory scientist or R&D professional? Are you looking to work as a Qualitative Sensory Associate Director on exciting client innovation projects?

With this role, you will be working on all the portfolio of Sensory Qual methodologies we have developed at MMR for the last 13 years to help support our clients in designing an ideal product and pack briefs to fit an idea/concept/positioning (being innovation or renovation), in understanding sensorially active characteristics during the consumption journey or in developing the complete guardrails for innovation working alongside our qual and brand consultant colleagues.

About MMR...

Spotted an exciting new product in the shops recently? Chances are, we've played a key role in its creation.

We are an independent, global consumer and sensory research agency specializing in food, drink, personal and household care research. We are industry leaders, guiding best in class innovation for our clients – partnering with over 50% of the top 100 global food and drink brands such as Coca Cola, Diageo, Mondelez, GSK, Kelloggs, Colgate and Unilever.

Our team of over 900 highly engaged, multi-disciplined employees are primarily dynamic research professionals, sensory experts and data scientists. We’re a diverse bunch, with backgrounds in R&D, insight, marketing, sensory science, data sciences and psychology. We also boast a true global reach with offices in UK, US, China, South Africa, Singapore, Colombia, Brazil, India, Thailand and the Netherlands.

We are a “people first” company that prides itself on collaboration, honesty and mutual trust. Don’t take our word for it though, check us out on Glassdoor. You’ll see we’re currently rated at 4.7 out of 5 as an employer destination and a massive 97% of our employees would recommend working for us to a friend. Add to that 99% of our people approve of our CEO and you’ll get a general feel of what it means to be part of the MMR family.

Responsibilities...

You will therefore work across all MMR existing client teams and new ones too, which will provide a lot of variety in the product categories researched, as well as challenges. We are solution-focused, so adaptability and quick thinking are crucial, especially in the current circumstances. Most of MMR’s work is food, drink and personal care related, so experience in these sectors is advantageous, to be able to demonstrate relevant expertise to our clients.

All our Sensory Qual approaches use qualitative collaborative techniques, so consumer understanding and great client interaction are key to adding value to the process. You will own the projects you work on and deliver them from proposal to debrief as well as lead and collaborate on business development initiatives to continue to grow our client base.

We conduct research all over the world with a mix of in-person and online approaches with opportunities to travel when appropriate. Any foreign language skills are therefore advantageous. Being able to drive a car and travel within South Africa (and internationally), is essential.

As part of the wider Sensory Community of MMR, you will also be sharing your sensory knowledge and assessment skills across the business and be involved in selling and delivering exciting new ventures like Sensory Semiotics!

The EMEA Sensory Qual team you will join is a welcoming bunch of foodies that love nothing more than discovering new products to try from all over the world, and who will offer keen support throughout. In this role you will be responsible for managing one person based in Durban, South Africa, while working closely with the EMEA Sensory Qual team whom are largely based in the UK.

What we need from you:

  • Energy and enthusiasm and willingness to get stuck in.
  • Strong passion for sensory research and innovation in FMCG / CPG sectors.
  • Sensory moderation – candidates should be able to elicit detailed sensory vocabulary from trained panelists and transfer these moderation skills to working with clients / untrained consumers.
  • Sensory acuity– ability to articulate product sensory characteristics themselves and to provide clear argumentation / recommendation on product differences to support a product selection relevant to the project objectives.
  • Strong communication skills (fluent in written / spoken English is essential)-must be comfortable presenting and leading workshops with both senior clients and internal stakeholders.
  • Strong leadership and collaboration skills – candidates should feel comfortable leading a team and working collaboratively with other teams to deliver multi-stage projects, although should also be comfortable working independently too.
  • Ability to write engaging story led presentations and present them with gravitas to senior audiences.
  • Ability in managing one mid-level person based in Durban, SA and have the drive to grow the team in the future.
  • Fluency in written / spoken languages African or Middle Eastern languages would be an advantage but not a requirement.

At MMR, we're committed to ensuring the happiness and well-being of each employee, regardless of where they are in the world!

We offer a wide range of core and additional benefits to enhance your experience with us. Competitive salaries, ample holiday allowances, and unparalleled training opportunities are standard here. Our vibrant culture, talented team, and focus on employee well-being is what makes MMR truly shine.

We’re an inclusive workplace, where everyone is welcome, everyone can be natural and be the best versions of themselves.

Ready to experience it for yourself? Apply now!

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What You Should Know About Sensory Qualitative Associate Director, MMR Research Worldwide LTD

Are you ready to take your skills to the next level as a Sensory Qualitative Associate Director at MMR? In this dynamic role, you'll dive deep into the world of sensory science and consumer insights, working on exciting client innovation projects that can shape the future of products we all know and love! With MMR’s innovative methodologies, you will collaborate closely with a variety of clients, experiencing a broad spectrum of food, drink, and personal care product categories. Your expertise will drive the design and development of meaningful product and packaging briefs, ensuring they resonate with consumers throughout their consumption journey. The MMR team is a passionate bunch, comprising over 900 multi-disciplined professionals, dedicated to guiding innovation for many of the top global brands, including Coca Cola and Unilever. With locations around the globe, this is not just a job; it’s an opportunity to be part of a diverse family that values collaboration and mutual trust. As you take ownership of your projects from proposal to debrief and lead a talented team member in Durban, South Africa, you will need to bring energy, strong passion for sensory research, and great communication skills to effectively present your ideas to senior audiences. Our company prides itself on creating a vibrant working environment where your growth and happiness matter, complemented by competitive salaries, ample vacation time, and an array of training programs. If the idea of spearheading innovative sensory research projects excites you, this is the place to be!

Frequently Asked Questions (FAQs) for Sensory Qualitative Associate Director Role at MMR Research Worldwide LTD
What are the main responsibilities of a Sensory Qualitative Associate Director at MMR?

As a Sensory Qualitative Associate Director at MMR, your responsibilities include leading projects from proposal to debrief, collaborating with client teams across various product categories, and utilizing qualitative techniques to deepen consumer understanding. You will also be involved in business development efforts, contributing to client growth, and sharing your expertise within the sensory community at MMR.

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What qualifications are needed for the Sensory Qualitative Associate Director position at MMR?

To qualify for the Sensory Qualitative Associate Director role at MMR, candidates should possess a strong passion for sensory research, excellent sensory acuity skills, and experience in the FMCG and CPG sectors. Leadership experience, fluency in English, and strong communication skills are essential, with additional language skills considered a plus.

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How does the Sensory Qualitative Associate Director at MMR collaborate with clients?

The Sensory Qualitative Associate Director at MMR works closely with clients to understand their needs and deliver guidance on sensory characteristics of products. You will facilitate workshops and presentations, leveraging your sensory moderation skills to elicit detailed feedback from both trained panelists and regular consumers, ensuring client objectives are met.

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What kind of projects will the Sensory Qualitative Associate Director handle at MMR?

The projects handled by the Sensory Qualitative Associate Director at MMR will primarily focus on developing innovative product solutions within the food, drink, and personal care sectors. You will navigate diverse challenges by employing MMR's qualitative sensory methodologies to ensure optimal client outcomes.

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What sort of career growth can a Sensory Qualitative Associate Director expect at MMR?

At MMR, a Sensory Qualitative Associate Director can anticipate a wealth of career growth opportunities through continuous training and mentorship programs. Furthermore, you'll lead a team in Durban, with the potential to expand your managerial responsibilities as you contribute to the company's success and build lasting client relationships.

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Common Interview Questions for Sensory Qualitative Associate Director
Can you describe your experience with sensory research in product development?

In answering this question, focus on specific projects you've worked on, detailing your role in the process and how sensory research played a crucial role in improving product outcomes. Use metrics or feedback to illustrate the impact of your contributions.

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How do you approach communicating sensory insights to non-technical stakeholders?

Highlight your ability to translate complex sensory data into engaging narratives and visuals. Providing examples of past experiences where you effectively communicated sensory findings to a variety of audiences will demonstrate your proficiency in this area.

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What qualitative techniques do you prefer for gathering consumer insights?

Discuss the qualitative methods you are most familiar with, such as focus groups or sensory panels. Explain why these techniques are effective and how you've utilized them in past research projects to gather actionable insights.

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How would you manage a project with tight deadlines?

Explain your project management strategies, emphasizing adaptability and prioritization. Sharing an anecdote about a past project where you met a challenging deadline through effective communication and teamwork will strengthen your response.

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What do you believe contributes to successful team collaboration?

Emphasize the importance of open communication, trust, and aligning goals within the team. You can mention previous successful collaborative experiences and how they benefited the project's outcome.

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What does an ideal product brief entail from a sensory perspective?

Illustrate your understanding by discussing key elements that should be included in a sensory-focused product brief, such as target consumer profiles, sensory attributes of interest, and product positioning. Providing a practical example can help clarify your point.

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Can you give an example of a challenge you've faced in sensory research and how you overcame it?

Share a specific challenge, describe the context, your approach to solving it, and the outcome. This showcases your problem-solving skills and your ability to adapt in the fast-paced field of sensory research.

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How do you stay updated with trends in sensory science?

Discuss how you utilize various information sources, such as industry publications, conferences, and professional networking, to stay current on the latest advancements in sensory science and research methodologies.

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How would you handle disagreement or conflict within your team?

Highlight your communication and conflict resolution skills by discussing your approach to fostering a respectful dialogue aimed at reaching a mutual understanding while empowering team members to express their opinions.

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Why do you want to join MMR as a Sensory Qualitative Associate Director?

Express your admiration for MMR’s innovative work, company culture, and commitment to employee well-being. Tailor your answer to showcase how your values align with the organization's mission and your eagerness to thrive within the team.

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MMR Research Worldwide is a privately owned research agency that specializes in sensory science and consultancy. The agency was founded in 1989 and is headquartered in Wallingford, Oxfordshire, England.

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Full-time, remote
DATE POSTED
January 10, 2025

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