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Remote B2B Copywriter - Demand Generation

We Could Use Someone Like You in Our Crew.

About ModSquad:

ModSquad has been reinventing the Customer Experience Services industry since 2007. Top brands around the globe turn to us for customer support, content moderation, trust and safety, community management, and social media services. We work with startups and Fortune 500 companies and everything in between.  Our client list includes Spotify, VSCO, Vimeo, Tourism Ireland, and a ton of other companies we aren’t at liberty to talk about. We support over 50 languages in more than 90 countries. We’re primarily a remote company so you’ve already seen our/your office. If you want to work with great people on cool projects for amazing brands, you’ve come to the right place.


The Job:
We’re looking to add a writer to our marketing team.

Are you a person who can build and maintain a content engine that generates demand and drives revenue?  We are seeking someone who can turn visitors into readers, readers into leads, and leads into clients; A writer who can fuel conversations online at scale to pave the way for sales, positioning the sales team as in-demand, trusted experts.

We’re looking for someone who is data-driven. Someone who understands the ROI of content marketing, how to measure it, and how to maximize it.

And that someone will have to do it in our signature style. 

We want a writer who resists the easy cliche, the empty jargon, and the overwrought sentences. Someone who aims for more than vapid generalizations and sophomoric insights. A writer who crafts copy that’s clear and conversational, interesting and useful.

Responsibilities & Duties:

  • Develop an inbound content program and roadmap
  • Maintain a content calendar with months of revenue-enabling ideas
  • Conduct content and market research and run interviews
  • Produce authoritative copy that educates and informs
  • Write short and long-form pieces: everything from emails to ebooks
  • Tailor and repurpose content to a variety of formats and channels
  • Utilize SEO best practices to drive organic traffic 
  • Develop KPIs and track them through GA4, Hubspot, and Salesforce
  • Analyze content performance metrics and optimize content accordingly

Skills and Experience:

  • Knows how to tell a compelling story, about anything
  • Has an intuitive sense of our brand and voice and can write in our style
  • Is committed to deeply understanding our industry and audience
  • Can write for every step of the buyer journey
  • Cranks out quality copy quickly and efficiently
  • Reads stuff like Revising Prose and Several Short Sentences About Writing for fun
  • Can articulate our value propositions and bring our messaging framework to life
  • Experiments and iterates in a methodical, data-driven way
  • Obsesses over ROI
  • Stays abreast of new strategies and tactics in this quickly evolving area of marketing


Requirements:

  • 3-5 years of proven success as a demand generation content writer
  • Bachelor’s degree or equivalent
  • Experience or familiarity with our services and related technologies (especially AI)
  • Demonstrable knowledge of online content strategy and creation
  • Excellent writing, editing, proofreading, and research skills
  • Excellent time-management and organizational skills
  • Highly familiar with digital customer experiences and the buyer’s journey

ModSquad is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), gender, national origin, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.

Although we have opportunities across the globe, this advertisement, unless otherwise specified, excludes individuals residing in California, Colorado, New York, and Washington at this time.

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CEO of ModSquad
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Amy Pritchard
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Average salary estimate

$75000 / YEARLY (est.)
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$60000K
$90000K

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What You Should Know About Remote B2B Copywriter - Demand Generation, ModSquad

At ModSquad, we believe that the right words can create meaningful connections and drive incredible growth. If you're a talented Remote B2B Copywriter with a passion for demand generation, we want you on our team! Since 2007, ModSquad has been reinvigorating the Customer Experience Services landscape, partnering with both startups and Fortune 500 companies. Our roster includes renowned brands like Spotify, VSCO, and Vimeo. In this role, you'll be at the heart of our marketing efforts—crafting compelling content that turns casual visitors into loyal customers. You'll create a comprehensive content engine that drives demand and boosts revenue, all while maintaining our signature, conversational style. We’re looking for someone who can turn data into insights, producing precisely targeted content that resonates with our audience. From developing an inbound content program and a detailed content calendar to employing SEO best practices, your role is multifaceted and impactful. You'll be responsible for conducting research, writing both short and long-form pieces, and ensuring our team is armed with insightful copy that informs and educates. With 3-5 years of experience in demand generation writing and a solid understanding of the buyer's journey, you’ll help shape how we communicate our value propositions to the world. ModSquad is an equal opportunity employer, celebrating diversity and striving for a workplace that reflects it. If you’re ready to transform compelling ideas into actionable content, you’ll fit right in with our welcoming, innovative crew.

Frequently Asked Questions (FAQs) for Remote B2B Copywriter - Demand Generation Role at ModSquad
What are the main responsibilities of a Remote B2B Copywriter at ModSquad?

As a Remote B2B Copywriter at ModSquad, you'll be tasked with developing an inbound content program that not only creates engagement but also drives demand and revenue. Your responsibilities include maintaining a content calendar filled with strategic ideas, conducting thorough market research, and producing authoritative copy that aligns with our brand voice. You will also tailor and repurpose content for various channels while optimizing it using SEO best practices. Furthermore, tracking performance metrics via tools like GA4 and Hubspot to enhance content strategy is essential in your role.

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What qualifications are needed for the Remote B2B Copywriter position at ModSquad?

To be considered for the Remote B2B Copywriter position at ModSquad, candidates should possess 3-5 years of proven experience in demand generation content writing. A Bachelor’s degree or equivalent is preferred, along with strong writing, editing, and research skills. Familiarity with digital customer experiences and a solid understanding of the buyer's journey are essential. Knowledge related to our services, especially involving AI, will give you a distinct advantage.

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What tools and platforms does a Remote B2B Copywriter at ModSquad use?

A Remote B2B Copywriter at ModSquad utilizes various tools and platforms to achieve success in their role. This includes Google Analytics 4 (GA4) for performance tracking, Hubspot for marketing automation, and Salesforce for sales and CRM data. These tools enable you to measure the effectiveness of your content, optimize strategies, and ensure a smooth flow of information between marketing and sales teams.

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How does the Remote B2B Copywriter contribute to the content strategy at ModSquad?

In the Remote B2B Copywriter role at ModSquad, your contribution to the content strategy is critical. You'll help in developing a roadmap that includes creative and analytical content ideas aimed at driving demand. By conducting innovative research and interviews, you’ll uncover valuable insights that feed into the content creation process. Your ability to produce compelling, informative content across various formats—emails, eBooks, and more—will directly influence lead generation and customer engagement.

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What qualities make a successful Remote B2B Copywriter at ModSquad?

A successful Remote B2B Copywriter at ModSquad possesses a blend of creativity, analytical thinking, and adaptability. You should be able to craft clear, engaging copy that resonates with our audience and adheres to our brand voice. Being data-driven is crucial; understanding how to measure content ROI and optimize strategies accordingly can set you apart. Moreover, a commitment to staying updated with new marketing strategies and an intuitive sense of storytelling are essential qualities for this role.

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Common Interview Questions for Remote B2B Copywriter - Demand Generation
Can you describe your process for creating content that drives demand?

When answering this question, share your systematic approach to content creation, from researching your audience and their pain points to developing content that speaks directly to those needs. Highlight the importance of SEO and audience engagement in your strategy to illustrate how you can help ModSquad meet its marketing objectives.

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How do you measure the success of content you create?

Discuss specific metrics and KPIs you utilize, such as organic traffic growth, conversion rates, and engagement statistics. Stress the importance of analyzing data through tools like GA4 and adapting your content strategy based on these insights, indicating your focus on results.

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How do you stay current with trends in B2B marketing and content creation?

Mention resources such as industry blogs, webinars, and online courses that you follow regularly. Share examples of how you've applied new trends in your previous writing projects, demonstrating your commitment to ongoing learning and improvement.

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What strategies do you use to adapt content for different formats?

Talk about your understanding of each format's nuances, whether it’s crafting concise emails or in-depth eBooks. Discuss how you maintain core messaging while enhancing it for different channels, ensuring reach and engagement across various platforms.

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Can you provide an example of a successful content project you managed?

Choose a specific project that highlights your skills in demand generation. Explain your role in creating the content, how you strategized, and the measurable outcomes of that project, revealing your impact on the company's marketing goals.

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How do you ensure your writing aligns with a brand's voice?

Explain your process for familiarizing yourself with a brand's values, mission, and established tone. Provide an example of how you've successfully adapted your writing style to fit different brands in the past, showcasing versatility and respect for brand identity.

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What tools do you find most useful for content optimization?

Discuss specific tools such as SEO software, social media analysis platforms, or content management systems that you use regularly. Emphasize how these tools help you create high-quality, optimized content that aligns with your audience's expectations.

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How do you handle feedback on your content?

Reinforce your receptiveness to constructive criticism by sharing instances where you have used feedback to improve your content. This showcases your ability to grow as a copywriter and collaborate with teams to enhance brand messaging.

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What techniques do you use to engage readers from the outset?

Highlight various strategies such as using compelling headlines, storytelling, or posing questions that draw readers in. Discuss how creating content tailored to audience interests significantly boosts engagement levels.

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How do you prioritize your writing tasks when you have multiple deadlines?

Talk about your time management skills and any techniques you employ, such as making use of project management tools or creating priority lists. Share tips for staying organized and how this ensures timely delivery of high-quality content.

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ModSquad is a global digital company offering engagement services based in America and currently has over 10,000 moderators in its network.

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CULTURE VALUES
Customer-Centric
Mission Driven
Work/Life Harmony
Inclusive & Diverse
Growth & Learning
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 6, 2025

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