Creative Marketing Strategist (Paid Social)

A Creative Marketing Strategist at Motion specializes in crafting converting and memorable ads for paid social media. You will leverage your strong copywriting and design skills to create impactful content that resonates with the audience while also utilizing data analytics to refine and optimize advertising strategies.

Essential skills for the Creative Marketing Strategist role at Motion include strong copywriting abilities, basic design skills (preferably in Canva or Figma), and experience in Performance Marketing. Additionally, a deep understanding of consumer psychology and social media trends is crucial for making ads that connect.

Responsibilities include conducting market research, generating fresh ideas for ad campaigns, creating detailed briefs, and designing static ads using tools like Canva or Figma. You'll also conduct data analysis on ad performance to inform future creative strategies.

For the Creative Marketing Strategist position at Motion, a minimum of 2 years of experience in Performance Marketing, particularly on the creative side, is required to effectively craft engaging advertisements and understand audience behavior.

Yes, the Creative Marketing Strategist role at Motion is fully remote, allowing you the flexibility to work from anywhere and manage your own schedule while meeting deadlines.

The compensation for the Creative Marketing Strategist position at Motion starts at USD $48,000 and can go up to $60,000 annually, depending on experience and qualifications.

Motion's work culture for a Creative Marketing Strategist emphasizes enthusiasm, transparency, and collaboration within a diverse and inclusive environment. Team members are encouraged to share ideas and push boundaries in a supportive atmosphere.

To create persuasive copy for social media ads, it's essential to understand the target audience's needs and desires. Begin by researching their pain points, using compelling language that addresses those directly, and infusing urgency and calls-to-action that encourage immediate response.

My process for creating a static ad starts with a deep dive into the target audience and campaign goals. I brainstorm creative concepts, draft copy that resonates, and then design visuals using tools like Canva or Figma. After the first iteration, I gather feedback and refine it further before finalizing.

I utilize market research by continuously identifying industry trends and consumer behavior insights. This information informs my ad strategies, helping me generate fresh ideas and adopt new angles that effectively reach our target demographics.

Data analysis plays a critical role in my ad strategy as it helps me evaluate which ads perform best. I analyze metrics such as engagement rates and conversion rates to refine future campaigns, ensuring that we replicate successes and learn from underperforming ads.

I see feedback as an opportunity for growth. When I receive feedback on my ad creations, I analyze it carefully to understand different perspectives and potential improvements. I welcome constructive criticism and use it to enhance my work for future projects.

A memorable social media ad combines eye-catching visuals, compelling copy, and an emotional connection. It should be unique and easily shareable, sticking in the audience's mind while motivating them towards action.

Consumer psychology is crucial in marketing as it helps us understand decision-making processes and emotional triggers that influence purchases. By leveraging these insights, I can create ads that are not only persuasive but also resonate on a deeper level with consumers.

I am motivated by the challenge of turning creative ideas into successful campaigns and the data-driven results that follow. The fast-paced landscape of performance marketing excites me as I'm constantly learning and adapting my strategies for maximum impact.

I keep up with the latest trends in social media marketing by following industry news, participating in webinars, and engaging with thought leaders on platforms like Twitter and LinkedIn. Additionally, I regularly explore new features and changes on social media platforms to apply them in my work.

In collaboration, I look for characteristics like open communication, creativity, and a willingness to embrace challenges. I value team members who bring diverse perspectives, work collaboratively to solve problems, and are passionate about achieving our marketing objectives together.