Job details

Manager, Paid Social

T&Pm is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

Role Summary & Impact

As a Manager, Paid Social, you will be responsible for the operational management of a client's paid social marketing initiatives. You will manage the less expert team members and focus increasingly on strategy development for the dedicated account(s).

Key Responsibilities

Develop forecasts and plans, using input from your Director and Account Director.
Understand the client’s product and their marketing objectives and goals to define a campaign strategy and deliverable plans.
Work closely with other internal departments to develop fully integrated social campaigns.
Monitor, track and evaluate campaign performance analytics, based on critical client metrics.
Deliver monthly client reports.
Think creatively and develop tools and creative tactics to improve efficiencies.
Actively contribute to business reviews, corporate initiatives, automation projects, process changes and rollouts as well as new business efforts.
Create, or assist in creating, POVs, standard methodologies, and key process documentation.

Requirements

Bachelor’s Degree in Business, Analytics, Marketing, Communications,
Advertising; OR equivalent professional work experience.
3+ Years experience planning/buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
A solid record in growing account scale and success and delivering great customer experiences through your working relationships on the client side.
Desire to manage and mentor junior members of a team, prior experience as a manager a plus.
Demonstrated ability to use paid media strategy to complement earned media campaigns and meet business objectives.
Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    
 
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

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