Marketing Automation Manager (Optimisation & Compliance)

We are MYOB 

Hi! And thanks for stopping by!  

We’re MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.  We’re always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB.

The role  

The role will champion a data-driven approach to driving improvement and optimising initiatives for marketing operations.  You will be responsible for the marketing automation stack and work closely with marketing, sales, product, and data teams to plan and deliver ideas that drive customer acquisition, solution adoption and customer retention. With a strong understanding of marketing technology and best practices, you will help turn business requirements into reality, so all teams have the technology and insights they need to continuously improve customer acquisition and customer experience. 

• Set the strategy for optimising current and future HubSpot functionality to drive improved operational performance of our frontline teams. 
• Define and Implement HubSpot configuration changes within our Design Authority guardrails e.g., Workflows, properties, playbooks, templates, sequences, processes, properties, dashboards, and reports. 
• Identifies unused or under-utilized platform features and execute enhancement ideas to drive core business goals and operational performance. 
• Work with key stakeholders to operate, and iteratively improve our HubSpot capabilities, as well as help prioritize and build consensus around HubSpot, process and outcomes 
• Work with Sales, Services, Support and Success to ensure data integrity within the HubSpot environment including - but not limited to - companies, contacts, deals, and tickets and provide visibility to leaders on performance. 
• Build best practice automation workflows. 
• Provide day-to-day support on HubSpot, prioritizing and processing requests, including data imports/exports, reporting, and other ad hoc requests. 

• 5+ years’ experience in a similar role 
• Experienced administrator in HubSpot Sales, Marketing and Service hubs. 
• Demonstrate a technical understanding of HubSpot systems, configurations, and definitions, enabling efficient issue resolution. 
• HubSpot Certified. 
• Experience using a variety of analytical tools e.g. SQL, SPSS, SAS etc. 
• Experience using a variety of BI (Business Intelligence) tools e.g. Power BI, Qlik, Tableau etc 
• Demonstrated experience in understanding HubSpot Marketing solutions and adherence to clear governance principals and guardrails 
• Previous experience in areas such as Technology, Financial Services, Insurance and Super, Acquisition/Retention or Contact Centre environments will be highly regarded 
• Core understanding of delivery frameworks such as Agile/Waterfall, and previous BA/PM experience working within IT and business units executing delivery of core projects 
• Proven stakeholder management, and relationship development skills 
• Understanding of change/transformation principles, implementation, and problem-solving skills 
• Strong negotiation skills and an ability to influence at all levels of the organization 

Our Culture & Benefits 

Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters. 

· Do your best work in a flexible work environment, right down to financial assistance to set up your home office…it’s called Flexperience, and it’s designed by you and your team! 

· Our partnership with Smiling Mind helps support the wellbeing of our team members and customers 

· Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment 

· A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more! 

· Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution 

· Access to best-in-class discounts and vouchers from leading retailers, and a lot more. 

MYOB are an equal opportunity employer and champion diversity. We are proud to be a Circle Back Initiative Employer and we commit to respond to every applicant. We’d love to hear from you on regarding this role, or if it’s not the right time, join our talent community so that we can reach out regarding future roles.