Principal Consultant, Social Media Marketing (GTM)

👋🏼We're Nagarro.

We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (18000+ experts across 36 countries, to be exact). Our work culture is dynamic and non-hierarchical. We're looking for great new colleagues. That's where you come in!

REQUIREMENTS:

• Total Experience 13+ years
• Excellent knowledge and experience in GTM (Go-to market) social media marketing, demand generation, or a related role within the IT services.
• Proven success in driving demand generation and revenue growth through strategic campaigns and technology partnerships.
• Strong understanding of the technology landscape, including familiarity with platforms such as SAP, Oracle, Salesforce, etc.
• Demonstrated experience with social media platforms (LinkedIn, Twitter, Facebook) and best practices for business marketing.
• Strong analytical skills with a data-driven mindset to continuously improve marketing efforts.
• Excellent communication, interpersonal, and project management skills.
• Deep expertise in content marketing, ABM (Account-Based Marketing) strategies, and social media campaigns for complex IT services.
• Master’s degree in marketing.

RESPONSIBILITIES:

• Develop and implement comprehensive demand generation strategies that align with our overall business objectives and leverage the latest market trends.
• Cultivate and manage strategic partnerships with technology providers, industry associations, and complementary service providers to expand our market reach and offer integrated solutions.
• ABM (Account-Based Marketing) Execution or Implement targeted ABM programs to engage with high-value accounts and accelerate sales cycles.
• Develop and execute a content marketing strategy that positions us as a thought leader in our industry and attracts qualified leads.
• Collaborate with sales teams to provide them with the necessary tools, resources, and training to effectively engage with prospects and close deals.
• Continuously analyze campaign performance metrics to identify areas for improvement and optimize our marketing efforts for maximum ROI.
• Understanding and relating technology integration scenarios and applying these learnings in projects

Bachelor's or Master's degree in computer science, Information Technology, or a related field.