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Senior Analyst -- B2B Marketing Specialist image - Rise Careers
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Senior Analyst -- B2B Marketing Specialist

Company Description

We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (18000+ experts across 36 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in!

Job Description

Must-Have Skills: Campaign URL Builder (UTM Tags), Google Marketing Platform, SEO Organic Rank Monitoring

Job Description:
The candidate should have extensive experience with paid search platforms (Google & Bing Ads), paid social/display platforms (LinkedIn & DV360), and organic optimization (SEO) tactics. This role is responsible for executing and supporting multi-million-dollar digital marketing campaigns.

Key Responsibilities:

  • Manage paid media campaign execution for Webroot, Carbonite, and other OpenText brands across multiple global markets.
  • Execute campaign optimization strategies (in collaboration with agencies) to ensure spend efficiency and hit volume targets.
  • Support the development of new strategies to drive increased customer acquisition.
  • Partner with cross-functional teams to support go-to-market (GTM) plans for upcoming product launches.
  • Monitor and report on marketing campaign performance, including providing monthly and quarterly summaries.
  • Collaborate with in-house growth managers and copywriters to design and test new marketing initiatives.
  • Maintain an in-depth understanding of advertising platforms such as Google, LinkedIn, and others.
  • Develop forecasts and media plans with input from partners and your marketing lead.

Qualifications:

  • 2+ years of experience managing digital marketing campaigns across paid search, organic search, paid social, and display platforms, with international exposure, including ad copy testing experience.
  • 1+ years of experience in global B2B marketing.
  • Strong knowledge of digital marketing mechanics and advertising platforms such as Google, Bing, LinkedIn, and display networks.
  • 2+ years of experience with modern BI tools like Tableau, Google Analytics, or Adobe Analytics.

Nagarro's mission statement is "To make distance irrelevant between intelligent people." This indicates that people who are intelligent will use trust and understanding to bridge the distance among themselves; and make distance irrelevant when dea...

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Full-time, remote
DATE POSTED
September 21, 2024

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