National Account Sales Manager

Job Summary: The National Account Sales Manager is responsible for the development and

implementation of business plans with assigned national account customers. Effectively

manages the existing customer base in a manner that encourages business retention and

volume growth. Actively seeks and closes new sales opportunities. The ‘face' to key national

account customers. The National Account Sales Manager will lead cross functional Bimbo QSR

teams in working with cross functional customer teams to align and find strategic intersections

to grow volume and profit

Position owns the execution and planning of sales volume, customer trade spend, sales

promotions success and new product launch success. Position works closely with the Marketing

and R&D teams to create data driven, value added solutions for their assigned customers.

Position supports the Director / VP of Sales of National Accounts in providing oversight and

ensuring compliance against all Bimbo QSR trade, pricing, and supply chain management

policies and procedures.

Objective of The Position:

• Leads execution of company sales strategies at national account customer level
• Achieves sales and trade investment plans
• Is the first line management ‘face' of Bimbo QSR with National Account Customers
• Manages new product projects from beginning to closure, providing direction, timelines,

reporting and follow-up as needed to appropriate department/personnel

• Utilizes market research, customer intuition and Bimbo QSR's core competencies to

drive product innovation to Customers, in accordance with Bimbo QSR's strategic

account alignment

• Thinks like an owner
• Communication: Internal and External
• Actively looks for opportunities to drive out cost and deliver superior products and

services consistently and efficiently

• Cross-Team: Working with and providing input to business partners: Marketing,

Finance, National Account Sales Management

• Works with company leadership and finance/accounting personnel in determining

appropriate pricing and promotion strategies for each assigned account

JOB DESCRIPTION

2

• Aides in the development of annual sales and trade plans, strategies and expense

budgets

JOB SCOPE: Budget, Revenue, Direct Reports, Sales, Volumes, etc

• Sales Volume
• Budget Responsibility – Customer / Industry Trade Spend
• Travel Required – 50%
• Field Location

LEADERSHIP COMPETENCIES:
Position Critical

• Leadership
• Customer Focus
• Communication
• Impact and Influence
• Planning and Organizing
• Decision-Making
• Results Orientation

Position Important

• Organizational Savvy / Agility
• Positioning for the Future

POSITION REQUIREMENTS: Education, Experience, Knowledge and Skills:

• Bachelor's Degree required.
• An MBA degree desired.
• 7-10 years' foodservice experience in a marketing or sales management environment

with strong knowledge of the foodservice industry

• Existing relationships with Top QSR Customers in the Food Service Industry
• Strong preference towards candidates with Bakery and DSD backgrounds
• Self-starting, goal directed with proven ability to achieve results through self and others

despite ambiguity and complexity

• Excellent organizational, communication, interpersonal, persuasive and financial

management skills

• Able to understand, translate, and align internal and customer business dynamics,

strategies for positive outcomes

• Able to excel in a team environment (vertically and horizontally) and gain active

cooperation from others

• Must be able to travel 50% of time

An Equal Opportunity Employer