Senior Marketing Specialist

We are looking for an experienced & creative Senior Marketing Specialist to lead the development and execution of marketing strategies, including social media, and on-ground marketing activations, as well as, oversee performance marketing activities. The ideal candidate will be responsible for end-to-end planning and management of campaigns that drive brand visibility, customer engagement, and business growth. With a focus on social media and offline marketing efforts, this role will ensure that our brand’s presence resonates across multiple channels.

Social Media Strategy & Execution:

• Develop and execute comprehensive social media strategies that align with business goals and enhance brand awareness.

• Manage content calendars, engage with followers, and oversee social media channels including Instagram, Facebook, LinkedIn, and others.

• Track and analyze social media performance, providing actionable insights and adjustments to improve engagement and reach.

On-ground Activations:

• Lead the planning, execution, and management of on-ground marketing activations, including events, product launches, and experiential marketing campaigns.

• Coordinate with vendors, agencies, and internal teams to ensure seamless execution of activations from start to finish.

• Ensure that all activations align with the brand's vision and message, providing memorable and impactful experiences for the target audience.

Campaign Management

• Design and manage marketing campaigns, both online and offline, ensuring integration between digital and on-ground initiatives.

• Work closely with cross-functional teams to align campaigns with product launches, promotions, and business objectives.

Community Engagement:

• Actively engage with online communities and foster meaningful relationships with influencers, customers, and partners to amplify brand presence.

• Monitor trends and competitor activity in social media and offline spaces, leveraging insights for campaign improvements.

Budget & Resource Management

• Manage the marketing budget for campaigns and activations, ensuring cost-effective resource allocation.

• Negotiate contracts with event vendors, agencies, and influencers to maximize ROI.

Digital Marketing:

• Support digital marketing efforts as needed, including paid social media campaigns, search engine marketing, and email marketing.

• Bachelor’s degree in Marketing, Communications, or a related field.

• 2+ years of experience in marketing, with a strong emphasis on social media management, content creation, and on-ground activations.

• Proven track record of successfully executing end-to-end marketing campaigns.

• Exceptional project management and organizational skills with the ability to multitask and meet deadlines.

• Strong communication and interpersonal skills, with the ability to collaborate across teams and manage external partnerships.

• Familiarity with basic digital marketing tools and platforms, although this is a minor focus.

Preferred Skills:

• Experience in managing large-scale on-ground activations and events.

• Proficiency in social media analytics tools such as Hootsuite, Sprout Social, or similar.

• Knowledge of offline and experiential marketing trends and best practices.

Join us in transforming the real estate investment landscape in Egypt by making it accessible and manageable for everyone. Apply now to be a part of our innovative and growing team!