Digital Platforms Producer, MSNBC

As the Digital Platforms Producer at MSNBC, your responsibilities will include creating and curating engaging content across all platforms. You will collaborate with linear shows and digital editors, craft eye-catching headlines, and ensure the timely delivery of accurate news as it breaks. Additionally, you'll contribute to MSNBC's flagship newsletter and promote various media initiatives, all while overseeing analytics to drive your content strategy.

To succeed as a Digital Platforms Producer at MSNBC, you’ll need a bachelor’s degree or equivalent experience, along with at least 4 years in digital production or a relevant editorial role. Candidates should possess a thorough understanding of current events and have experience in curating content across news platforms. A persuasive passion for breaking news and the ability to manage content under tight deadlines are also essential.

While not explicitly required, experience in opinion journalism can be beneficial for a Digital Platforms Producer at MSNBC. This role values a thorough knowledge of U.S. politics, geopolitics, and history, which often ties into opinion pieces. If you have a knack for analyzing diverse perspectives and want to help audiences understand complex issues, this can truly enhance your application.

The work environment for a Digital Platforms Producer at MSNBC is dynamic and collaborative, situated in Washington, D.C. You’ll work a hybrid schedule, expected to be in the office at least three times a week. It’s a fast-paced setting where breaking news can dictate priorities, and your ability to think on your feet will be critical as you produce content that informs and engages audiences.

Digital Platforms Producers at MSNBC enjoy a comprehensive benefits package, which includes medical, dental, and vision insurance, a 401(k) plan, paid leave, tuition reimbursement, and various workplace perks. The position not only rewards your contributions with competitive compensation but also supports your professional growth and personal well-being.

To align content with MSNBC's brand identity, I focus on understanding the audience’s needs and the core principles of the network. I collaborate with various teams to get insights into editorial goals, ensuring all content is accurate, engaging, and reflective of our values. By consistently reviewing feedback and analytics, I can refine our content strategy accordingly.

Absolutely! In a previous role, we faced breaking news that required immediate updates on our homepage. I coordinated with the editorial team to gather accurate information rapidly, wrote concise updates, and utilized our social media channels to inform our audience. This swift reaction helped us maintain credibility and keep our viewers informed promptly.

Effective A/B testing starts with a clear hypothesis related to our audience's preferences. I analyze past performance metrics, create variations of headlines, and track engagement rates. Utilizing tools like Google Analytics allows me to monitor which headlines resonate more with our audience, making adjustments based on data to optimize future content.

Handling tight deadlines requires staying organized and maintaining clear communication with my team. During breaking news, I prioritize the most crucial information for initial updates and delegate tasks effectively. I also remain adaptable, ready to shift focus as situations evolve, ensuring we continue to deliver timely and accurate news.

My curation process starts with monitoring trending topics and current events through credible news sources. I collaborate with editorial teams to select relevant stories that reflect our audience's interests and MSNBC's brand. Additionally, I focus on ensuring diverse viewpoints are represented, enhancing our site’s richness and engagement.

Certainly! I regularly review analytics dashboards, focusing on metrics like user engagement time, click-through rates, and social shares. By identifying patterns in high-performing content, I can better tailor future articles to our audience’s preferences. A specific example would be adjusting our content strategy based on a spike in engagement for political analysis pieces during elections.

Collaboration is essential in my role. I frequently partner with teams across the organization, from editorial and marketing to tech, ensuring everyone is aligned on our objectives. This cross-departmental synergy enhances our content quality and fosters innovative ideas, ultimately leading to a richer user experience for our audience.

I stay updated by regularly consuming news from a wide variety of trusted sources, including traditional media, podcasts, and social media platforms. I also engage in discussions with colleagues about trending issues and participate in forums that cover emerging topics. This comprehensive approach ensures my work is informed and relevant.

One of the main challenges will be navigating the fast-paced nature of breaking news while also maintaining quality control. I would address this by developing a clear workflow for prioritizing tasks and refining our content processes. Regular check-ins with the team will help ensure we're aligned and can adapt quickly to changing circumstances.

I'm particularly excited about the opportunity to inform and engage with a broad audience on significant issues. MSNBC's commitment to quality journalism aligns with my values, and I’m passionate about utilizing digital platforms to enhance storytelling and connectivity with viewers during critical moments, making a real impact.