Manager, Brand Marketing - OmniChannel Retail (UP&E)

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

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Universal Products & Experiences Overview:

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/

Universal Products & Experiences is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague.

It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by applicable law.

Summary:

The Manager, OmniChannel Retail Marketing: focuses on Marketing and Development activity to support the marketing of Consumer Products from Universal Pictures theatrical releases and NBC Television programs that maximize sell-in and sell-through at retail. Develops retail strategies in partnership with retailers by defining the right media mix to amplify campaign messages while driving sales.

The focus of the position is to deliver significant retail marketing, media value and promotional activity incorporating all NBCUniversal business units (consumer products, promotions, home entertainment, and TV properties) to support CP sales Online and in-store at key accounts.

This role will work closely with Consumer Products to help deliver revenue through marketing and placement of products online and in-store at key accounts.

This person will report directly to the Sr. Director, Retail Development Growth Channel. Retail accounts include growth channels such as Specialty, Grocery, Club, Value, Home Improvement, Off-Price, and Drug.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $90,000 - $115,000 (bonus eligible)

Direct Responsibilities

• Retail responsibilities: Growth Channels (Specialty, Grocery, Club, Value, Home Improvement, Off-Price, Drug).
• Manage the CP retail marketing strategies in support of initiatives within NBCUniversal’s portfolio for the Growth Channel business.
• Develop omni-channel campaigns (digital, social, in-store, etc.) that drive consumer demand and meaningful ROI/product sales.
• Manage campaign development process including any campaign ideation/concepting/brainstorming, pitching, or the sell-in of ideas internally/externally, along with all creative execution.
• Manage contributions to various initiatives such as executive retail meetings, pitch decks, postmortems, asset development, and PR support requests.
• Responsible for asset sharing to external licensees/partners, contract support where needed and gathering product needs, and liaison between internal stakeholders to gather presentation materials.
• Serve as the primary point of contact for all things NBCU with retailer marketing & media teams.
• Partner with Retail Marketing counterparts & Retail Sales to define retail differentiators across product exclusives, program themes, and marketing elements to provide meaningful distinction at accounts.
• Manage planning and collaboration with internal/external stakeholders, including licensee marketing teams and agencies, on campaign amplification and budget planning.
• Manage the timely routing and approvals of marketing submissions and asset needs with Coordinator and Franchise and Category counterparts.
• Manage retail marketing budget for growth channel accounts inclusive of generating PO’s and invoice processing
• Consistently educate on merchandise strategies/products to inform marketing campaign direction and development. 
• Conduct ongoing market trend analysis (internal and external) influencing marketing planning.

Qualifications

Requirements

• 5+ years of retail, marketing, promotions, or packaged goods experience with significant experience creating large-scale programs
• Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods, home entertainment, and consumer products
• Strong pitching and negotiating skills with the demonstrated ability to close large deals
• Must have excellent communication and interpersonal skills
• Ability to collaborate and communicate effectively and consistently with supervisor, UP&E colleagues, and cross-divisional stakeholders
   

Desired Characteristics

•  Strategic and creative thinker
•  Existing retail mindset and understanding of licensing/retail execution
• Well-versed in digital, e-comm/social commerce
•  Excellent collaborator, team player
•  Personable and outgoing personality
•  Proactive, organized, and resourceful

Additional Requirements:

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

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