Director of Marketing

Why We're Here:

• Industrial facilities around the world are facing unprecedented energy challenges around rising energy costs and carbon reduction goals. We help our customers measure and improve their carbon footprint, energy spend, and profitability in terms of their production. We call this Energy Intensity, and we do it with a "production first" mindset for maximum impact. That's why at Ndustrial our mission is "to accelerate the optimization of Energy Intensity in industrial facilities." We live out this mission every day from our software development teams to our go-to-market teams.

• Our Nsight Energy Intensity Platform is a market-leading SaaS platform which integrates IoT devices and control systems in the field with cloud-based systems. Nsight brings together all of this data to accelerate the energy transition for our industrial customers.

More About Us:

• We live our values everyday: Teamwork, Customer First, Quality, and Curiosity
• Our founders merged their experiences across Silicon Valley innovation, industrial engineering, and computer science to build a real-time industrial intelligence platform. We started as a team of three and have grown to more than 40 employees based in Raleigh and around the country.
• A Series B company supported by world class investors including ABB, Clean Energy Ventures, ENGIE New Ventures, GS Energy and more.
• Our customers span the globe with hundreds of industrial facilities that are highly energy intensive like cold storage warehouses, recycling facilities, and manufacturing sites.
• We exist to make the world a better place. We work every day to root out waste in the industrial sector. We are also dedicated to being a place where people can grow, have fun, feel part of a great community, and give back.

• As a member of the Pledge 1% community, we donate 1% of employee time to charitable causes like building energy-efficient homes together with Habitat for Humanity. As a Green Places partner, we also track and offset our carbon emissions using high-quality, third-party verified offsets. Come grow with us!

About the role:

Ndustrial is seeking a talented and experienced Director of Marketing to join our team. In this role, you will play a crucial role in driving the growth and success of our company through strategic marketing initiatives. You will work closely with the executive and sales team to develop and execute innovative marketing strategies that align with the company's goals and objectives.

You will be responsible for overseeing the planning, development, and execution of our marketing campaigns, external communications, events, digital marketing efforts, and brand positioning. This includes conducting industrial vertical market research, analyzing industry trends, and identifying key target audiences to inform marketing strategies and tactics.

You will collaborate with cross-functional teams including Sales, Product, Finance, and Customer Success to ensure marketing initiatives effectively support the overall business objectives. Additionally, you will be responsible for managing external vendors and agencies to ensure the successful implementation of marketing programs and initiatives.

Responsibilities

• Collaborate closely with senior leadership and our Co-Founders to define a marketing vision with related goals and objectives that align with Ndustrial’s mission and strategic roadmap for future growth
• Hire and empower a team of best-in-class marketing professionals; Manage day-to-day marketing team activities and own marketing requirements and brand guidelines for marketing tools, customer-facing content, and sales collateral
• Lead the development and execution of product marketing strategies based on thorough market research and consumer insights to drive product adoption, growth, and brand awareness
• Explore and execute innovative new marketing strategies outside the confines of the typical marketing playbook
• Design and execute initiatives that contribute to long-term operational excellence, ensuring key projects have clear budgets, milestones, long and short term success measures, and operational plans.
• Oversight of ongoing comprehensive competitive analysis to identify market trends, competitive positioning, and opportunities for differentiation. Identify opportunities and adjust marketing strategies accordingly
• Collaborate with cross-functional teams, including product, sales, and customer support, to launch new products and optimize marketing campaigns and product positioning across various channels including digital, social media, events, and traditional marketing
• Develop and oversee targeted marketing campaigns that leverage data-driven insights to effectively reach and engage key customer segments.
• Stay abreast of industry trends and emerging technologies to inform strategic planning and product innovation.
• Drive thought leadership initiatives, including content marketing, industry events, analyst relations, and public relations
• Stay up-to-date with industry developments, regulations and best practices, regularly sharing insights and recommendations with the team and leadership
• Manage external vendors and agencies to ensure successful implementation of marketing programs
• Lead the company in landing industry awards and recognition through annual reports and rankings participation

• Proven experience as a Marketing Director or similar role, preferably in a B2B technology/software or startup; energy experience is a big plus
• Demonstrated success in developing and executing strategic marketing plans and driving measurable results
• Experience managing a team and guiding their professional growth
• In-depth knowledge of various marketing channels and best practices
• Strong analytical skills and ability to use data-driven insights to optimize marketing strategies and campaigns
• Exceptional leadership and communication skills, with the ability to influence and collaborate with cross-functional teams
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Solid understanding of digital marketing, product marketing, SEO, and social media marketing
• Bachelor's degree in Marketing, Business Administration, or a related field
• MBA or advanced degree in marketing or related discipline is a plus
• Ability to embrace and exemplify Ndustrial’s core values: Customer First, Curiosity, Quality, Teamwork

At Ndustrial, we foster an inclusive and diverse workplace where every individual feels valued, respected, and empowered to contribute their unique perspectives and talent. We believe that talent comes in all shapes, sizes, and experiences. We recognize that you may not check every box on the job description, and that's okay! We encourage candidates who may feel underqualified to apply anyway.

• Open PTO Policy
• Outstanding Benefits: Medical, Dental and Vision, STD, LTD, Life, AD&D insurance employee premiums fully covered!
• Annual Professional Development stipend
• 1% Pledge Program - we donate 1% of employees' time through community outreach and volunteer activities for a total of 21 hours annually
• Commuter benefit
• 401K
• Team outings, catered weekly lunches, celebrations!
• Hybrid work environment
• New, modern, gorgeous office conveniently located on S Harrington St. in downtown Raleigh
• Inclusive, communicative, innovative, and fun environment
• Dog-friendly office