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Product Design Manager

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

We’re looking for a Product Design Manager with a sharp eye for craft, strong communication skills, product intuition, and proven design leadership to join the Lifecycle XD team. In this role, you’ll lead a team focused on member retention and access products, helping shape the experience for Netflix’s 300M+ and growing global member base. 

The Lifecycle XD team delivers some of Netflix’s most impactful consumer product experiences. We innovate and optimize the global member lifecycle across all plans and offerings, from our acquisition surfaces like non-member pages and sign-up flows to member commerce experiences such as upsell and account sharing, across TV, web, and mobile platforms.  

The Product Design Manager will lead a team of seasoned product designers who are shaping the foundation and future innovation of how hundreds of millions of members have persnolized and seamless access Netflix’s entertainment ecosystem (Shows/Movies, Games, Live, etc), manage their accounts, maintain controls, and trust Netflix as their go-to entertainment platform. 

The team is responsible for designing critical consumer journeys that touch login, registration, account access, and household management. This also includes the broader trust and security experiences that help safeguard our members’ identities and data. The surface area is high-stakes, with visibility across the company and impact on nearly every Netflix member.

Core Responsibilities

  • Lead and enable a team of seasoned product designers working across multiple domains, including authentication, account management, and trust experiences.

  • Partner closely with cross-functional leaders across Product Management, Engineering, Research, and Data Science to shape strategy, define goals, and deliver high-quality, scalable solutions.

  • Drive short-term execution and long-term vision for how members access and manage their Netflix accounts, working across web, mobile, and TV platforms.

  • Champion operational excellence in how the team ships and iterates — balancing high craft with speed and impact.

  • Influence and uphold a high craft bar with the team and deliver products rooted in consumer problems, business opportunities, and likability to launch. 

You will be a great fit if you have: 

  • 10+ years of Product Design experience as an IC, with a preference for taking products from zero to one and launching experimentations for consumer products with a hundred million user scale. 

  • 4+ years as a people/team leader leading and coaching high-performing product design teams.

  • Expert experience leading and executing user access, account, and retention products in large-scale and complex architecture. 

  • Extensive experience working with web and native mobile products with TV UI experience is a big plus. 

  • Experiences working with test and algo-driving products. Deep understanding of the experimentation-driven design process. 

  • Top-notch design craft and ability to rapidly ideate and produce design concepts 

  • Top communication skills to clearly articulate and defend your design while making trade-offs with complex product and policy definitions.  

  • Ability to wear PM hat by influencing product strategies while balancing ideal visions vs. execution path to business impact. 

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $270,000 - $700,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.

Netflix is a unique culture and environment.  Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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What You Should Know About Product Design Manager, Netflix

Netflix is on the lookout for a talented Product Design Manager to join our Lifecycle XD team in Los Gatos! In this pivotal role, you'll lead a fantastic group of seasoned product designers who are dedicated to enhancing member retention and access products for our 300M+ global users. With your keen design eye and stellar communication skills, you'll help craft seamless experiences that are essential to how our members log in, manage their accounts, and enjoy their favorite shows and movies. Collaborating closely with cross-functional teams, you'll define strategies and deliver impactful solutions that span across web, mobile, and TV platforms. This is not just about design; it’s about making a significant impact on the Netflix experience and ensuring that our members enjoy personalized and user-friendly access to our vast entertainment ecosystem. The stakes are high, and the visibility within the company is immense! If you have a rich background in product design and a knack for leading teams toward innovation, we can’t wait for you to apply your expertise in this new challenge. Join us and be part of defining the future of how the world experiences entertainment at Netflix!

Frequently Asked Questions (FAQs) for Product Design Manager Role at Netflix
What are the main responsibilities of a Product Design Manager at Netflix?

As a Product Design Manager at Netflix, you will lead a dynamic team focused on creating exceptional member retention and access products. Your core responsibilities will include guiding the design of crucial consumer journeys such as login, registration, and account management. You'll collaborate with diverse teams to shape product strategies and ensure that design meets high-quality standards while balancing operational excellence with innovative solutions.

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What qualifications do I need to become a Product Design Manager at Netflix?

To qualify for the Product Design Manager role at Netflix, you should have at least 10 years of product design experience, with a preference for a demonstrated history of scaling consumer products. Additionally, having 4+ years of leadership experience in guiding product design teams and expertise in user access and retention products is crucial. Familiarity with both web and mobile platforms, along with strong communication and design skills, will also be highly beneficial.

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What is the work culture like for a Product Design Manager at Netflix?

Working at Netflix as a Product Design Manager means being part of a unique culture that emphasizes innovation, diversity, and collaboration. We uphold a high craft bar and ensure that design decisions are rooted in consumer problems and opportunities. You'll find an environment where inclusion is valued, allowing you to give your best and contribute to the future of entertainment.

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What is the salary range for a Product Design Manager at Netflix?

The salary range for a Product Design Manager at Netflix is between $270,000 - $700,000, depending on your experience, skills, and specific job background. Our compensation structure offers flexibility, allowing you to choose your preferred mix of salary versus stock options, ensuring that your package reflects your top-of-the-market aspirations.

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How does the Product Design Manager at Netflix contribute to member experience?

The Product Design Manager plays a crucial role in enhancing the member experience by overseeing the design of products that ensure seamless access and account management. The work you do will directly impact how hundreds of millions of Netflix members interact with our platform, ensuring that their journeys are smooth, secure, and enjoyable.

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Common Interview Questions for Product Design Manager
Can you describe your design process for creating user retention products?

Discuss your approach to understanding user needs through research and data analysis, emphasizing the importance of collaboration with cross-functional teams to align design with business goals. Provide examples of past projects where your process led to successful outcomes.

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How do you balance creativity with the need for operational excellence?

Share your techniques for maintaining high standards of design quality while also being efficient. Explain how you prioritize tasks and implement feedback loops within your team to ensure that both craft and expediency are upheld.

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What strategies do you use to lead and motivate your product design team?

Talk about how you establish clear goals, provide constructive feedback, and create an open environment that encourages creativity. Highlight the significance of mentorship and professional development in maintaining a high-performing team.

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How do you incorporate user feedback into your design process?

Explain your methods for gathering user feedback, whether through testing, surveys, or analytics, and how you integrate that data into your designs. Share specific instances where user input has directly influenced the final product.

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Describe a challenging design problem you faced and how you resolved it.

Provide a narrative about a specific challenge, outlining your thought process and the steps you took to arrive at a solution. Emphasize your decision-making skills and how collaboration with other teams played a role in overcoming the difficulty.

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What does a successful member experience look like to you?

Discuss your understanding of a successful member experience in terms of usability, engagement, and satisfaction. Detail how every aspect of design contributes to this success and how your role as a Product Design Manager will enhance that experience.

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How do you keep up with design trends and industry best practices?

Share the resources you rely on, such as design publications, webinars, and networking with other professionals. Describe how adopting new trends and tools has positively impacted your past projects, showing your commitment to continuous learning.

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Can you discuss your experience with mobile and TV UI design?

Talk about specific projects that involved mobile or TV UI and highlight the unique challenges each platform presents. Emphasize how your designs cater to user needs, considering the differences in interaction models between devices.

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What role does data play in your design decisions?

Explain how you leverage data analytics to inform your design strategies. Share examples of how data insights led to design improvements and increased user engagement.

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Why do you want to work as a Product Design Manager at Netflix?

Articulate your passion for design and the opportunity to work at a leading entertainment platform. Discuss your alignment with Netflix’s values, culture, and commitment to innovation, which drives your desire to join and contribute to the company.

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Netflix is the world's leading streaming entertainment platform that offers its service to 193 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Fast-Paced
Growth & Learning
BENEFITS & PERKS
Medical Insurance
Dental Insurance
401K Matching
Paid Time-Off
Maternity Leave
Paternity Leave
Mental Health Resources
Flex-Friendly
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 24, 2025

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