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Software Engineer (L6), Ads Delivery Management

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We launched a new ad-supported tier in November 2022 to offer our members more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point, while also creating a compelling path for advertisers to reach audiences that are deeply engaged. We wrapped up our first two years of the journey and are well into year three with more exciting things to come!

Our Team

The Ads Platform Engineering org builds advertising systems and integrations that power the delivery of ads using our world-class content delivery ecosystem. We use a number of Netflix investments and innovations to power our ads - a unique mix of client and server-side ad insertions, state-of-the-art content delivery systems, ad encoding recipes, content understanding and metadata, etc. We deliver ads in a manner that’s thoughtful of our member’s viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving, members only see the most appropriate ads for them.

The Delivery & Platform Foundations team builds the control plane for ad serving acting as the layer between the Advertisers' intent and the Ad Server. Our systems enable seamless integration, automation, optimization, compliance adherence, troubleshooting, and management of delivery components. We also integrate with partner teams across Order Management System, Creatives, Audiences, Forecasting, Measurement, Reporting and more to facilitate effective ad serving on behalf of our members, advertisers, and Netflix. Additionally, we build foundational tools that empower the larger Ads Platform engineering org to move fast while maintaining consistency across the various components of our Netflix Ad Suite.

The team focuses on a few key areas in those domains 

  • Building applications to enable the efficient creation, monitoring, and management of delivery objects in the ads ecosystem

  • Building applications to facilitate the setup and execution of ads on Live Events

  • Providing transparency on campaign performance as well as delivering actionable insights to users

  • Collaborating with other stakeholders across Ads Platform (Engineering, Product, Data Science, and Design) to build solutions that will provide leverage for our technology and business.

  • Collaborating across larger Netflix Engineering to influence and contribute to solutions that provide benefits wider than just within Ads.

Our team is new and yet faced with the enormous ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that help us differentiate from the competition and become a market leader in record time.

We are looking for highly motivated engineers working in the advertising space who are excited to join us on this journey.

Skills & experience we’re seeking:

  • 7+ years of experience, 4+ years of experience in Ads domain

  • Broad knowledge of ad tech and advertising landscape, programmatic advertising, and digital marketing trends.

  • Familiarity with the full campaign lifecycle - from pre-flight setup through to post-flight reporting. 

  • Familiarity with the main aspects required for a successful campaign - including, but not limited to, Audiences, Creatives, Measurement, Forecasting, Ad Serving, Reporting, Billing, and OMS.

  • Developed many cloud-based applications and comfortable with modern programming languages (preferably object-oriented),

  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

  • Excellent communication, negotiation, and relationship-building skills.

Nice to haves:

  • Contributed to an ads industry technology standard (e.g  VAST, OpenRTB) or worked on an industry consortium effort, working group etc.

  • Familiarity with legal compliance and changing landscape of ads regulations around the world.

  • Experience working in the CTV space and knowledge of its unique constraints

  • Experience working with ads on Live content

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $230,000 - $960,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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What You Should Know About Software Engineer (L6), Ads Delivery Management, Netflix

Join Netflix as a Software Engineer (L6) in the Ads Delivery Management team based in New York, where you will have the unique opportunity to contribute to one of the world's leading entertainment services. At Netflix, you’ll be part of a dynamic team that builds and enhances the advertising systems that power the delivery of ads, ensuring a seamless and enjoyable viewing experience for our 283 million subscribers globally. You will be involved in creating applications that enable efficient management of ad delivery objects, facilitating live ad setups, and providing insights into campaign performance. As an integral part of our Ads Platform Engineering organization, you will collaborate closely with various teams, including Data Science and Product, to develop solutions that not only enhance our technology but also positively impact our business. Whether you’re digging deep into the intricacies of programmatic advertising or establishing strong relationships with stakeholders, your role will be pivotal in our mission to differentiate and lead in the connected TV advertising space. We’re looking for someone with at least 7 years of experience, particularly in the ads domain, who thrives in fast-paced environments and has a passion for pushing boundaries. At Netflix, we believe in a culture of flexibility and autonomy, allowing you to curate your own compensation package that fits your lifestyle. If you're eager to take your career to the next level in a company that values innovation and diversity, we would love to hear from you!

Frequently Asked Questions (FAQs) for Software Engineer (L6), Ads Delivery Management Role at Netflix
What are the key responsibilities of a Software Engineer (L6) at Netflix in the Ads Delivery Management team?

As a Software Engineer (L6) in the Ads Delivery Management team at Netflix, you will be responsible for building applications that streamline the creation, monitoring, and management of ad delivery objects, as well as facilitating ad setups for live events. You will work closely with cross-functional teams to provide insights into campaign performance and enhance user experiences within our advertising platform.

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What skills and experience are required for a Software Engineer (L6) at Netflix?

Candidates for the Software Engineer (L6) position at Netflix should have at least 7 years of experience with a minimum of 4 years in the ads domain. Knowledge of ad tech, programmatic advertising, and experience with modern programming languages are crucial. Familiarity with the full campaign lifecycle, from setup to reporting, and strong communication skills are also essential for success in this role.

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What makes the Ads Delivery Management team at Netflix unique?

The Ads Delivery Management team at Netflix is distinct because it operates in the fast-evolving environment of connected TV advertising, where you will have significant impact on how ads are delivered to a global audience. With a focus on innovative solutions and collaboration across various departments, you will help shape the future of ad experiences at Netflix, ensuring brand safety and viewer satisfaction.

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How does Netflix support professional development for Software Engineers?

Netflix encourages professional growth through a culture that values autonomy and self-improvement. As a Software Engineer (L6) in the Ads Delivery Management team, you will have opportunities to work on innovative projects, engage in cross-team collaborations, and contribute to industry standards, all of which will enhance your expertise and career trajectory in the ad tech space.

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What are the compensation and benefits for a Software Engineer (L6) at Netflix?

At Netflix, the compensation structure for Software Engineers (L6) consists solely of an annual salary, ranging from $230,000 to $960,000, depending on factors like market indicators and individual qualifications. Along with flexible time off, comprehensive health plans, and a stock options program, Netflix also offers various family-forming benefits and support for mental health.

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Common Interview Questions for Software Engineer (L6), Ads Delivery Management
Can you describe your experience with ad tech and how it relates to the role of Software Engineer (L6) at Netflix?

When answering this question, focus on specific projects where you've leveraged your knowledge of ad technology, particularly in programmatic advertising. Highlight how your experience aligns with Netflix's mission to enhance the ad delivery process and improve user engagement.

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What approaches do you use to ensure efficient ad delivery and campaign performance?

To tackle this question, discuss methodologies you've utilized in previous roles, such as data analysis for campaign tracking and optimization, audience segmentation strategies, and automation tools to streamline ad operations. Connecting these to Netflix’s goals will demonstrate your fit for the role.

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How do you manage multiple projects in a fast-paced environment?

When responding, share your organizational strategies, like using project management tools, prioritizing tasks, and employing effective communication with your team to ensure all projects stay on track. Emphasizing adaptability and collaboration will resonate well in the Netflix culture.

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What programming languages do you prefer and why?

In your answer, specify the programming languages you are most comfortable with; explain why they are effective for your work in ad delivery systems. Mention how your preferences align with Netflix’s technologies and architectures to underscore your relevance to the Software Engineer (L6) position.

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Can you provide an example of a successful ad campaign you were involved in?

Use a specific example to illustrate your role and the strategies employed to achieve success. Detail the challenges faced, your contributions to the project, and the positive outcomes that followed, emphasizing metrics and analytics where possible to quantify success.

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How do you stay updated with the latest trends in digital marketing and ads?

In your response, mention reliable sources such as industry publications, seminars, and networking with peers in the ad tech field. Highlight your proactive approach to learning and adapting to the rapidly changing landscape of advertising and technology.

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Describe a time when you faced a challenge in a team project.

Answer with the STAR method: situation, task, action, and result. Focus on how you identified the challenge, your approach to resolving it, and the positive impact your actions had on the team and project outcomes, showcasing your problem-solving and collaboration skills.

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What do you know about Netflix's ads strategy and how would you contribute?

Demonstrate your knowledge of Netflix’s advertising strategy and how its recent changes aim to enhance user experience and advertiser engagement. Discuss how your skills and experiences can help innovate and optimize their ad delivery systems for better results.

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How do you ensure that advertising strategies align with brand safety?

Talk about your understanding of legal regulations and industry standards that protect both advertisers and consumers. Include specific practices you follow, such as reviewing ad placements and audience targeting, to ensure brand safety while maximizing campaign effectiveness.

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What excites you about working in the connected TV advertising space?

Express your enthusiasm for the dynamic nature of connected TV advertising, mention the opportunities it presents for innovative solutions, and discuss how you see your role as a Software Engineer (L6) at Netflix contributing to a groundbreaking evolution in this area.

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Netflix is the world's leading streaming entertainment platform that offers its service to 193 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Fast-Paced
Growth & Learning
BENEFITS & PERKS
Medical Insurance
Dental Insurance
401K Matching
Paid Time-Off
Maternity Leave
Paternity Leave
Mental Health Resources
Flex-Friendly
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 19, 2025

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