Solutions Marketing Manager

Welcome to New York Life, one of the leading mutual life insurance companies in the nation. We are currently seeking a dynamic and results-driven Solutions Marketing Manager to join our team. As a Solutions Marketing Manager, you will be responsible for developing and executing marketing strategies for our suite of solutions, including insurance products and financial planning services. This is an exciting opportunity for a strategic thinker with a passion for driving business growth and delivering exceptional customer experiences. If you have a proven track record of success in marketing and a strong understanding of the insurance industry, we invite you to apply for this role.Develop and execute comprehensive marketing strategies for New York Life's suite of solutions, including insurance products and financial planning services.Conduct market research and analysis to identify target audiences, competitive landscape, and opportunities for growth.Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure alignment and consistency in messaging and branding.Create and manage marketing campaigns, including email, social media, print, and digital advertising, to promote New York Life's solutions and drive customer acquisition and retention.Monitor and analyze campaign performance and make data-driven recommendations for optimization and improvement.Develop and maintain relationships with industry partners and stakeholders to enhance New York Life's visibility and expand market reach.Collaborate with internal and external partners to develop and implement innovative marketing initiatives and promotions to generate leads and increase sales.Stay up-to-date with industry trends, market conditions, and customer insights to inform marketing strategies and tactics.Manage marketing budgets and allocate resources effectively to maximize ROI.Ensure all marketing efforts adhere to regulatory guidelines and compliance standards.Serve as a brand ambassador for New York Life, representing the company at industry events, conferences, and other networking opportunities.Mentor and coach junior team members, providing guidance and support to help them achieve their goals and contribute to the overall success of the team.Foster a positive and collaborative work environment, promoting teamwork and open communication across departments.Continuously evaluate and improve marketing processes and procedures to enhance efficiency and effectiveness.Uphold New York Life's values and mission, and promote a customer-centric culture within the organization.New York Life is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.