Email Marketing Specialist

The NewRich Network is looking for a talented email marketing specialist to join our email operations team.

Email marketing plays a critical part of our customer acquisition strategy for all of our platforms here at NewRich Network.

Our email operations team is a key piece of our marketing strategy - and we're looking to grow our subscriber base through the email channel.

If you LOVE chasing higher Open Rates and CTR's - then we want to hear from you!

You will play a critical role on our Email Operations Team. You will report to our Email Marketing Manager and will work closely with our content writers, system admin's, and data analysts on a day to day basis.

Responsibilities:

• Develop comprehensive email campaigns to support the NewRich Network and all of our web properties.
• Build and maintain email templates within our current email service provider.
• Administrate recurring newsletters and evergreen marketing tactics
• Consult with stakeholders to develop an email strategy.
• Define email list requirements and ensure emails are delivered on time to the right audiences.
• Comply with CAN-SPAM & CCPA guidelines and help govern email list recipients.
• Test campaigns, making sure they render properly within various mailbox providers.
• Monitor deliverability and help remediate blocks or IP issues.
• Track progress of campaigns and update stakeholders during meetings.
• Consult with stakeholders to develop an email strategy.
• Construct and implement an all-encompassing email marketing strategy.
• Generate email lists and launch campaigns.
• Develop and design various Call-to-Actions (CTAs) and email templates.
• Assess the success of each campaign.
• Define the key performance indicators for email marketing.
• Generate and share weekly and monthly performance reports.
• Develop effective email segment lists.
• Work to increase the number of email subscriptions.
• Evaluate data to gain valuable insights.
• Propose enhancements based on analysis.
• Segment lists based on factors such as past email interaction and website engagement.
• Produce guidelines and plans for processes, A/B testing, and email-based promotional successes.

• 5+ years of hands-on experience in a similar role.
• A strong background in investing and equity markets.
• Experience working at or with a very large publisher
• Detail-oriented along with a precise and clear communication style.
• Experience working closely with developers on a technical level.
• A highly collaborative, team-oriented individual comfortable with managing an experienced team.
• High proficiency in email marketing tools and analytics.
• Experience developing email marketing campaigns, including but not limited to strategy, HTML coding, and pushing tactics live into the market.
• Stay updated on all Email Service Providers (like Klaviyo, Salesforce Marketing Cloud & Pardot) updates and marketplace changes.
• Manage software updates and sender and delivery profiles.

To see a list of our current benefits - head on over to http://newrich.network!