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Multi-Platform Sales Account Executive

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

  • Implements strategies to consistently grow revenue and exceed revenue goals.
  • Establishes credible relationships with local business community.
  • Makes sales calls on existing and prospective clients.
  • Maintains assigned accounts and develops new accounts.
  • Prepares and delivers sales presentations to clients.
  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provides clients with information regarding rates for advertising placement in all media.
  • Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
  • Works with clients and station personnel to develop advertisements.
  • Performs other duties as assigned.

 

Requirements & Skills:

 

  • Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
  • Minimum one year’s experience in sales, preferably in the media field.
  • Valid driver’s license with an acceptable driving record.
  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Average salary estimate

$57500 / YEARLY (est.)
min
max
$50000K
$65000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Multi-Platform Sales Account Executive, Nexstar

As a Multi-Platform Sales Account Executive at our Rock Island, IL office, you will be driving the advertising revenue growth through strategic relationship-building and exceptional sales skills. Your main focus will be on connecting with established agencies while eagerly prospecting new clients to showcase the undeniable benefits of television advertising. You’ll implement innovative strategies to ensure we not only meet, but exceed revenue goals, all while developing credible relationships within the local business community. You'll make sales calls on current accounts while being proactive in seeking out new opportunities. With a talent for preparing and delivering persuasive sales presentations, you’ll explain to potential customers how our advertising services can effectively promote their products or services. You'll provide essential information about advertising rates, create tailored advertising schedules, and collaborate closely with clients and station staff to ensure their ads are effectively placed within our media channels. Your role will also involve maintaining existing accounts, thus contributing to our continuous growth in the media industry. If you have a Bachelor’s degree in Marketing, Advertising, or Mass Communications and at least a year of sales experience, particularly in media, this position is perfect for you. A valid driver’s license and proficiency in various office tools will also be key to your success in this role. Join us to make a significant impact on our clients’ advertising journeys!

Frequently Asked Questions (FAQs) for Multi-Platform Sales Account Executive Role at Nexstar
What are the primary responsibilities of a Multi-Platform Sales Account Executive in Rock Island, IL?

The Multi-Platform Sales Account Executive in Rock Island, IL is responsible for generating advertising revenue through established and new client relationships. This includes making sales calls, delivering persuasive presentations, and explaining advertising benefits to clients. Additionally, you will maintain existing accounts, develop new ones, and collaborate with station personnel to ensure effective advertisement placements.

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What qualifications are required for the Multi-Platform Sales Account Executive position?

To qualify for the Multi-Platform Sales Account Executive role, candidates should possess a Bachelor’s degree in Marketing, Advertising, or Mass Communications, or have equivalent work-related experience. A minimum of one year of sales experience, ideally in the media field, is also required. Moreover, a valid driver’s license and proficiency in general office equipment are essential.

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How can a Multi-Platform Sales Account Executive grow revenue effectively?

A Multi-Platform Sales Account Executive can grow revenue by implementing innovative sales strategies and consistently seeking new business opportunities. Building strong, credible relationships with local businesses and understanding their advertising needs are crucial to effectively promoting the benefits of television advertising and driving sales.

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What kind of sales presentations are expected from a Multi-Platform Sales Account Executive?

A Multi-Platform Sales Account Executive is expected to prepare and deliver engaging sales presentations that effectively communicate the value of advertising solutions. These presentations should highlight how specific advertising methods can meet client objectives and promote their products or services for optimal results.

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What skills are essential for success as a Multi-Platform Sales Account Executive?

Success as a Multi-Platform Sales Account Executive hinges on strong sales skills, excellent communication abilities, and the capacity to build meaningful client relationships. Proficiency in using office technology and a strategic mindset to develop and implement long-range sales objectives are also critical.

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Common Interview Questions for Multi-Platform Sales Account Executive
Can you describe your previous sales experience relevant to the Multi-Platform Sales Account Executive role?

When discussing your past sales experience, focus on specific achievements related to customer acquisition and revenue growth. Highlight your ability to develop relationships and any successful advertising campaigns you were involved in. Use metrics if possible to demonstrate your success.

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How do you handle rejection in sales?

Handling rejection in sales is all about resilience. Explain your approach, such as focusing on learning from each experience, maintaining a positive attitude, and continuously working to improve your pitch and outreach strategy.

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What strategies do you use to generate leads?

Discuss strategies like networking, utilizing social media, cold calling, and attending industry events that you've employed to successfully generate leads. Emphasize your proactive approach and your creativity in finding new prospects.

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How do you prioritize your accounts as a Multi-Platform Sales Account Executive?

Describe your method for managing accounts—whether it's by revenue potential, relationship strength, or industry. Emphasize the importance of keeping a pipeline full and balancing nurturing existing accounts while seeking new opportunities.

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Can you give an example of a successful sales presentation you've delivered?

Share a specific case where your presentation led to a successful sale. Focus on how you tailored your content to meet the client's needs, the feedback you received, and the ultimate outcome of that presentation.

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How familiar are you with media advertising strategies?

Discuss your knowledge of various media advertising strategies, including digital, social media, and traditional TV advertising. Explain how these strategies can be employed to meet client goals effectively.

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What do you think is the most challenging aspect of being a Multi-Platform Sales Account Executive?

The most challenging aspect often revolves around meeting sales targets consistently in a competitive environment. You can mention how you tackle these challenges by staying informed about market trends and continuously improving your skills.

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How would you go about building relationships in the local business community?

Explain how important it is to engage with the community through local events, networking opportunities, and personal outreach strategies. Mention your commitment to understanding their unique needs and providing tailored solutions.

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What role does teamwork play in your sales process?

Highlight how collaboration with other team members at the company—like marketing, design, and support teams—is essential to crafting compelling advertising solutions and providing excellent service to clients.

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Why do you want to work as a Multi-Platform Sales Account Executive for our company?

Express your enthusiasm for the company's vision and values, tying them into why you believe you can contribute positively. Mention your passion for media and advertising as a motivating factor for wanting to join the team.

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Inclusive & Diverse
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MATCH
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TEAM SIZE
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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 18, 2025

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