Sr. Lifecycle Marketing Manager

Location: Palo Alto, CA (hybrid) NEXT's mission is to help entrepreneurs thrive. We're doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience... Simply put, wherever you find small businesses, you'll find NEXT. Since 2016, we've helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We're backed by industry leaders in insurance and tech, and we still have room to grow - that's where you come in. We are looking for an exceptional go-getter to join the NEXT Insurance team as Senior Lifecycle Marketing Manager to help our small business customers not only reach their goals, but exceed them! This role will help strategize and execute our data-driven lifecycle initiatives across multiple channels, measure performance, and run experiments to continually optimize customer engagements. A self-starter who proactively chases new ideas and opportunities, loves to build, and moves with high velocity. Collaborating intimately across product, data, engineering, and other areas of marketing will be a core exercise to success. The bar is set high, but if you are excited about making a real impact to help entrepreneurs thrive, we would love to have you join us on this journey! What You'll Do: • Lead, help, and support strategic development to convert, cross-sell/upsell, retain, and winback along the customer journey. • Responsible for defining and executing lifecycle initiatives, including email, SMS, and direct mail. • Analyze performance metrics, including open rates, click rates, impacts to KPIs and revenue goals, and track weekly and monthly trends. • Design and run experiments to gain insights and drive incremental lifts. • Collaborate with cross-functional teams, including product, data, engineering as well as inter-teams within marketing. What We Need: • Minimum of 7 years in lifecycle marketing including lead conversion, cross-sell, retention • Leverage data to trigger and personalize engagements • Hands-on execution experience using tools like Iterable, Braze, Salesforce Marketing Cloud, though Bloomreach is ideal • Strong analytical skills to gain insights and measure impact, lift, and attribution • Audience segmentation to target and customize engagements • Has worked in dynamic and fast-paced environments while wearing multiple hats • Highly organized with excellent project management skills, adept at seamlessly managing multiple projects Unstoppable Qualities: • Extreme ownership • Strong communication skills • Proactive and independent thinker (ideas