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Senior Partner Marketing Manager

Company Description

Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,200 customers to provide better digital experiences to more than 15 million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide.

#LI-Hybrid

Job Description

At Nexthink, we’re on a mission to revolutionize the digital employee experience — and our partners play a critical role in making that happen. We’re looking for an experienced and passionate Senior Partner Marketing Manager to join our growing team, focused on driving impactful co-marketing programs with our most strategic partners — including Global Systems Integrators (GSIs), Managed Service Providers (MSPs), and Advisory firms.

If you thrive at the intersection of creativity and strategy, love working with top-tier partners, and have a track record of delivering programs that fuel pipeline growth, this could be the perfect role for you.

What You’ll Do

  • Partner Strategy & Execution – Build and execute joint marketing plans with Nexthink’s largest partners, aligning to their go-to-market strategies and our joint value propositions.
  • Campaign Development – Create and lead multi-channel campaigns that drive demand, awareness, and pipeline — from joint events and webinars to digital campaigns and content co-creation.
  • Relationship Management – Serve as the key marketing point of contact for strategic partner teams, building strong relationships and ensuring seamless collaboration.
  • Field & Sales Enablement – Equip internal teams and partner sellers with the tools, messaging, and assets needed to drive joint success in the field.
  • Performance & Optimization – Track, measure, and analyze program performance to assess ROI and continuously optimize for impact.

Qualifications

Who You Are

  • 5-7 years of experience in B2B marketing, ideally with a focus on partner, channel, or alliance marketing.
  • Comfortable working directly with large, complex partners like GSIs, MSPs, and advisory firms.
  • A collaborative, hands-on marketer who thrives in a fast-paced, high-growth environment.
  • Data-driven, with a passion for measuring and optimizing program performance.
  • Excellent communicator, with strong relationship-building skills across internal and external teams.

What We’re Looking For

  • Proven success building and executing partner marketing programs that drive measurable pipeline growth.
  • Experience working across the marketing mix — events, content, digital, social, and email.
  • A strategic thinker who can zoom out to see the big picture but also roll up your sleeves to execute.
  • Comfortable navigating matrixed organizations and aligning multiple stakeholders.
  • Passion for technology, innovation, and the evolving partner ecosystem.

Why Nexthink

At Nexthink, you’ll join a collaborative, innovative team working to transform how companies deliver great digital experiences to their employees. You’ll have the chance to make a direct impact on the company’s growth, working closely with senior leadership and some of the world’s most influential technology partners. If you’re looking for a career-defining opportunity in a high-growth, fast-paced environment, we’d love to hear from you.

Additional Information

We are the pioneers and trailblazers of a global IT Market Category (DEX) that is shaping the future of how the world works, giving our customers’ IT Teams total digital visibility across their enterprise. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints. This enables our IT teams to solve complex technical challenges, create ever more productive workplaces, and deliver happy, satisfied employees in the digital workplace.

With over 1000 employees across 5 continents, Nexthink operates as One Team, connecting, collaborating and innovating to continuously grow. We call our employees ‘Nexthinkers’ and our commitment to diversity, inclusion, and equity is second to none. We currently have over 75 nationalities working with us, from all cultures and backgrounds, speaking many different languages.

If you are looking for a change and like a nice atmosphere, lots of challenges, and having fun while working, this is a great opportunity for you! Check what we offer: 

  • 💼 Permanent Contract and a competitive compensation package. 

  • 📍Amazing location in Cannon Street, not far from St. Paul's Cathedral. 

  • 🏡 Hybrid work model balancing office and remote work, fostering effective onboarding and team connections for new hires. 

  • 🏖️ Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 25 days of holidays we offer) plus 3 company-paid volunteer days. 

  • 🩺 Fully covered private health insurance for you and your family, life insurance plans, and Medicash Solo Level 2, ensuring comprehensive protection. 

  • 💰 Pension contribution of 12% (6 % from the employee and 6% from the employer). 

  • 📚 Free access to professional training platforms to explore your interests and enhance your skills. 

  • 🍼 16 weeks of fully paid leave for primary caregivers, 6 weeks for secondary caregivers, and Kiddivouchers to ease childcare expenses. 

  • 🚆 50% reimbursement on public transportation fees, up to a maximum of 1,250£ gross/year. 

  • 🤸 Reimbursement of up to £40 for gym and fitness memberships monthly. 

  • 📣 Bonuses for referring successful hires after three months of continuous employment. 

Please note that not all the benefits listed above are available for temporary, contract, and internship roles. To ensure you have the most up-to-date information, we recommend checking with your Recruitment Partner. 

 

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What You Should Know About Senior Partner Marketing Manager, Nexthink

Join Nexthink as a Senior Partner Marketing Manager located in London, UK, where we’re on a mission to transform the digital employee experience. If you're someone who thrives in a fast-paced, collaborative environment and enjoys building innovative programs, this is the perfect opportunity for you! At Nexthink, we recognize that our partners are pivotal to our vision, and your role will involve creating and executing joint marketing initiatives with top-tier partners, including Global Systems Integrators and Managed Service Providers. You will lead the charge in developing exciting multi-channel marketing campaigns, encompassing everything from webinars to digital content. With your experience in B2B ally marketing, you’ll seamlessly engage with strategic partner teams and internal stakeholders to drive aligned performance and growth. You'll be responsible for equipping your colleagues with the necessary tools and messaging, ensuring they are primed for success in the field. You’ll have the opportunity to analytically assess program effectiveness, allowing you to continuously optimize our strategies for maximum impact. If you’re passionate about technology and eager to make a significant impact in a dynamic company that values creativity and collaboration, we’d love to meet you!

Frequently Asked Questions (FAQs) for Senior Partner Marketing Manager Role at Nexthink
What are the key responsibilities of a Senior Partner Marketing Manager at Nexthink?

As a Senior Partner Marketing Manager at Nexthink, you will be crucial in developing and executing joint marketing plans with key partners, focusing on driving demand and pipeline growth through engaging multi-channel campaigns. Additionally, you'll manage relationships with strategic partner teams while empowering internal and external sales teams with the tools needed for joint success.

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What qualifications are required for the Senior Partner Marketing Manager role at Nexthink?

Nexthink is looking for candidates with 5-7 years of B2B marketing experience, particularly in partner or alliance marketing. A successful track record in collaborating with large partners like GSIs and MSPs is essential. Applicants should also demonstrate strong communication skills, a data-driven mindset, and the ability to work in fast-paced environments.

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How does Nexthink support its employees in the Senior Partner Marketing Manager position?

Nexthink offers a competitive compensation package along with numerous benefits, including unlimited vacation days, flexible hours, and a hybrid work model. Employee well-being is prioritized with fully covered health insurance, pension contributions, and opportunities for professional development, ensuring you can thrive both personally and professionally.

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Which marketing channels will the Senior Partner Marketing Manager focus on at Nexthink?

In the role of Senior Partner Marketing Manager at Nexthink, you will leverage a variety of marketing channels such as events, digital campaigns, social media, and content co-creation to drive awareness and demand. This diverse approach will help to achieve alignment with partner strategies and elevate market presence.

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What is the company culture like at Nexthink for the Senior Partner Marketing Manager?

Nexthink promotes a vibrant company culture that values diversity, innovation, and collaboration. As a Senior Partner Marketing Manager, you will be part of a dynamic team dedicated to creating meaningful digital experiences and employee satisfaction. With over 75 nationalities represented, Nexthink fosters an inclusive atmosphere where every 'Nexthinker' can contribute to the company's mission.

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Common Interview Questions for Senior Partner Marketing Manager
Can you describe your experience in developing joint marketing plans with partners?

In answering this question, focus on your relevant experiences where you crafted joint marketing strategies, detailing the strategic goals, campaigns implemented, and the results achieved. Sharing specific metrics can help demonstrate your success in driving engagement and pipeline growth.

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How do you measure the success of marketing campaigns in a partner-focused role?

Discuss your approach to defining KPIs and metrics for tracking campaign performance, such as lead generation, conversion rates, and ROI. Mention any tools you've used for analytics and how you leverage data to optimize future campaigns for better results.

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What steps do you take to build strong relationships with partners?

Highlight the importance of consistent communication and understanding partner needs. Share strategies you've employed, such as regular check-ins, collaborative experiences, or co-created initiatives that foster trust and long-term collaboration.

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How do you stay updated with industry trends relevant to partner marketing?

Talk about the methods you use to keep abreast of trends, such as following industry news, attending webinars, and networking with peers. You might also mention any professional courses you’ve undertaken that deepen your understanding of market dynamics.

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Can you give an example of a successful multi-channel campaign you’ve led?

Provide a detailed account of a specific campaign you've led, including the objectives, strategies, channels used, and results. Emphasize your role in planning, execution, and analytics to showcase your comprehensive understanding of campaign management.

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What challenges have you faced when managing partner marketing programs?

Discuss real challenges you’ve encountered, such as misalignment in strategies or resource constraints. Explain how you navigated these challenges, focusing on problem-solving tactics and examples of adaptability in uncertain situations.

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How do you incorporate feedback into optimizing campaigns?

Explain your process for collecting feedback—from partners, clients, or your team— and how you use that information to improve campaign processes. Provide specific examples that demonstrate your iterative approach to refining marketing initiatives.

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How do you prioritize tasks when managing multiple projects with partners?

Illustrate your methods for prioritizing projects, such as using project management tools, assessing deadlines and impact, and maintaining open communication with partners. Discuss the importance of staying organized to ensure efficient execution of marketing activities.

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What tools and technologies have you used in partner marketing?

Mention specific tools you are familiar with, such as CRM software, marketing automation platforms, or analytics tools, explaining how you've used them to enhance efficiency and campaign success in previous roles.

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Why do you want to work as a Senior Partner Marketing Manager at Nexthink?

Express your genuine interest in Nexthink's mission of enhancing the digital employee experience and how your skills align with their goals. Highlight your passion for partner marketing and the technology industry, while showcasing your eagerness to contribute to Nexthink's success.

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Experience is Everything – It’s in our DNA We think experience and people matter the most. In fact, we’re not just the leader in the digital employee experience management category, we invented the category. At the end of the day, we get to say we...

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Full-time, hybrid
DATE POSTED
April 6, 2025

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