Influencer, Senior Account Executive

As a Senior Account Executive at Nexxen, your main responsibilities include building and managing strategic partnerships with brands and agencies, particularly targeting Fortune 500 marketers. You'll focus on exceeding sales goals, driving revenue through influencer marketing solutions, and collaborating with internal teams to ensure partner satisfaction. Effectively communicating your sales pipeline and handling client relationships will be central to your role, as well as prospecting new accounts and expanding existing ones.

To qualify for the Senior Account Executive role at Nexxen, candidates should have a minimum of 4 years of sales experience, preferably within the influencer marketing or branded content space. A strong track record of exceeding revenue goals, exceptional presentation and communication skills, and a solid understanding of the influencer marketing landscape are also essential. Experience working with major advertising agencies and the ability to connect effectively with partners are key attributes for success in this role.

Nexxen emphasizes a range of skills for the Senior Account Executive role, including strong public speaking and presentation abilities, a results-oriented mindset, and the capacity to thrive in a fast-paced, changing environment. Candidates should possess a strong digital acumen, organizational rigor, and team collaboration skills, as well as the initiative to craft personalized sales processes to keep themselves accountable in the sales cycle.

The company culture at Nexxen is built on the pillars of Customer Centricity, a Curious Mindset, and Collaboration with No Ego—the 3Cs of the Nexxen Way. As a Senior Account Executive, you'll find yourself part of a supportive, energetic team that celebrates unique experiences and encourages innovative thinking. The open and flexible environment fosters collaboration, self-improvement, and a focus on delivering superior results for clients, making it an exciting place for professionals in the advertising industry.

The compensation range for a Senior Account Executive at Nexxen varies between $100,000 and $125,000 annually, depending on location such as New York, Chicago, or Los Angeles. Additionally, there's potential for incentives or bonuses based on performance. Nexxen is committed to compensation transparency and equity, and they offer a wide range of benefits including medical, dental, and vision coverage, a 401(k) plan, and generous leave policies to support their employees' well-being.

When answering this question, focus on outlining a clear and structured sales process that you follow. Discuss how you identify leads, build relationships, conduct follow-ups, and close sales. Additionally, highlight any tools or strategies you employ to track progress and measure success, showcasing your ability to adapt and refine your approach to ensure continual improvement.

In answering this question, emphasize your interpersonal skills and ability to maintain clarity under pressure. Share specific techniques you use to prioritize tasks, maintain open communication with clients, and ensure their needs are met even in fast-paced environments. Providing examples of successful relationship management during high-stress situations will illustrate your competencies effectively.

Discuss concrete examples of strategies you’ve successfully used in the past to exceed sales targets. This could include setting SMART goals, leveraging technology to enhance sales efforts, or collaborating with marketing teams for maximum impact. Show that you are proactive, data-driven, and adaptable in your approach as a Senior Account Executive.

Provide a detailed recount of a specific influencer marketing campaign you've managed. Highlight your role in the planning, execution, and results achieved. Discuss how you selected influencers, tailored the messaging for different audiences, and measured the campaign's effectiveness. This will demonstrate your practical experience and knowledge in influencer marketing, a crucial aspect of the Senior Account Executive position.

In your response, describe the methods you use to stay informed about the latest trends in influencer marketing. Discuss following industry publications, attending webinars, and networking with fellow professionals. Share specific examples of how staying updated has positively influenced your strategies or decisions in past roles.

Use this opportunity to showcase your relationship-building skills. Outline a step-by-step approach you would take, including research on the client's business, scheduling initial meetings, and assessing their needs. Mention the importance of clear communication and follow-up, and provide an example of a successful relationship you’ve built to support your answer.

To answer this question, identify key metrics such as engagement rates, reach, conversions, and brand sentiment as essential indicators of campaign success. Explain how each metric informs your strategy moving forward, and share an example of a campaign where you utilized these metrics to drive decisions and results.

When discussing handling client objections, emphasize your active listening and empathy skills. Describe a methodical approach to understanding their concerns, providing solutions, and engaging in collaborative discussion. Highlight an instance where successfully addressing objections led to closing a deal or strengthening a relationship.

In your response, focus on what you perceive as Nexxen's unique strengths such as its data-driven approach, commitment to customer satisfaction, and innovative technology solutions. Discuss how these attributes make Nexxen a leader in the influencer marketing space and align with your vision for success in your role as a Senior Account Executive.

Reflect on your personal motivations when answering this question. Whether it's achieving sales targets, helping clients solve their problems, or being recognized for your hard work, express how these factors drive you. Relate your motivation to the core values and mission of Nexxen to show alignment and commitment to your new role.