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Director of Marketing

We begin with dreams. Dreams drive our motivation. Dreams are our future. The world's dreams, people's dreams, our dreams. Our passion creates ideas that make dreams come alive. Technology and products that were only dreams become reality.


All for dreams. Dreams challenge and the Nidec-Group will continue to meet the challenge. For the world's and people's tomorrows; the world's first, the world's best technologies and products; we will continue our part in creating a better society.

Job Summary

The Director of Marketing is responsible for leading and overseeing comprehensive marketing strategies for Automation, focusing on driving revenue growth through effective commercial and industrial marketing initiatives. This role emphasizes demand generation across all strategies, with a primary focus on acquiring net new business and a secondary emphasis on expanding the existing customer base. The position requires a robust background in B2B SaaS/Services marketing, with particular expertise in Digital Marketing, Content, and Demand Generation, and a deep understanding of traditional and innovative marketing strategies.

Job Description

SPECIFIC JOB RESPONSIBILITIES

  • Strategic Leadership: Lead the development and implementation of comprehensive marketing strategies that align with business objectives to drive maximum revenue and profit growth.
  • Team Management: Oversee and inspire the marketing team, ensuring the execution of high-impact marketing campaigns and initiatives.
  • Market Analysis: Evaluate the competitive landscape, identify high-value segments, and develop targeted marketing programs to increase customer engagement and market share.
  • Budget and P&L Management: Assume P&L responsibility for $300M of revenue and manage the marketing budget
  • Commercial Leadership: Direct all commercial contracts, pricing strategies, and strategic marketing responsibilities across multiple markets and channels, ensuring alignment with overall business goals.
  • Performance Optimization: Implement strategic actions to enhance operating profit through targeted marketing and process improvements.
  • Content and Messaging: Oversee the development of segment-level content, ensuring consistency with short-term and long-term business strategies. Collaborate closely with Sales to ensure message optimization and cross-functional alignment.
  • Government Liaison: Serve as a key liaison for government relations and federal agency regulations, translating mandated requirements into actionable business strategies.
  • Partnership Development: Identify and evaluate potential partnerships or collaborations to enhance the product portfolio and drive market growth.
  • M&A Strategy: Lead strategic analysis for mergers and acquisitions to identify and capitalize on potential growth opportunities.
  • Demand Generation: Spearhead product marketing efforts, including the launch of new solutions, product development, and market trend analysis. Translate business priorities into marketing strategies and tactics in conjunction with other teams to achieve financial and strategic goals.
  • Execution and Performance: Own the execution of marketing plans, including scope definition, target outcomes, key metrics, and required resources. Build systems and processes to track and report on key performance metrics, using data to continually optimize campaign strategies.
  • Campaign Management: Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.
  • Hands-On Marketing: Lead hands-on demand creation efforts, leveraging digital advertising, content strategy, website optimization, email, events, webinars, partnerships, sponsorships, and more.

Knowledge, skills and abilities:

  • Experience: 10+ years of relevant marketing experience, preferably in the motor industry and B2B SaaS/Services marketing.
  • Education: Bachelor’s degree in Marketing, Communications, or a related field is required; MBA preferred.
  • Strategic Vision: Demonstrated ability to develop and implement strategic marketing plans that align with overall business goals.
  • Leadership: Proven leadership capability to develop, mentor, and manage a high-performing marketing team.
  • Analytical Acumen: Strong analytical skills to evaluate market trends, customer data, and performance metrics, driving informed decision-making.
  • Technical Expertise: Proficient in marketing software and tools, including CRM systems
  • Communication Skills: Excellent communication, presentation, and interpersonal skills to influence stakeholders at all levels.
  • Industry Insight: In-depth knowledge of the motor  and drive industry, including market trends and regulatory requirements.
  • Demand Generation Expertise: Extensive experience in digital marketing, content development, and demand generation, with a comprehensive understanding of traditional and innovative marketing strategies.

Additional Job Details

Equal Employment Opportunity and Affirmative Action at Nidec
Nidec is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants receive consideration for employment without regard to their age, gender, gender identity, sexual orientation, race, color, genetic information, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by law. For more information regarding your (EEO) rights as an applicant, please visit the following website: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf

No Soliciting

Nidec will not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to Nidec job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. Pre-approval from the Nidec Talent Acquisition team is required before any external candidate can be submitted and such candidate must be submitted to the Nidec Talent Acquisition team.

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CEO of Nidec
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Shigenobu Nagamori
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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Director of Marketing, Nidec

At Nidec, we're all about dreams – the kind that light up a future filled with innovation and technology. We're on the lookout for a passionate and experienced Director of Marketing to lead our efforts in the Automation sector in lovely St. Louis, Missouri. This role isn't just about overseeing strategies; it's about turning ambitious ideas into rewarding realities. As the Director of Marketing, you’ll be driving revenue growth with creative B2B SaaS/Services marketing initiatives that engage and expand our customer base. Imagine leveraging your digital marketing expertise, leading a talented team, and strategically analyzing market trends to craft compelling campaigns. You’ll manage a significant budget, optimize performance, and collaborate closely with sales to ensure our messaging hits the mark. Your insights will not only enhance our market share but will also help nurture vital partnerships and guide our approach to mergers and acquisitions. If you have a knack for aligning marketing strategies with overarching business goals and are eager to dive into hands-on demand generation efforts, then we want to hear from you. Together, we can transform dreams into technologies that propel the world forward. Join us in making a difference!

Frequently Asked Questions (FAQs) for Director of Marketing Role at Nidec
What are the main responsibilities of the Director of Marketing at Nidec?

The Director of Marketing at Nidec is responsible for leading comprehensive marketing strategies that drive revenue growth. This includes team management, market analysis, P&L management, and overseeing campaigns to optimize performance. You’ll also liaise with government agencies, develop partnerships, and spearhead demand generation efforts, all while ensuring alignment with the company's business objectives.

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What qualifications are needed to be a successful Director of Marketing at Nidec?

To succeed as the Director of Marketing at Nidec, you should possess more than 10 years of relevant marketing experience, particularly in the B2B SaaS/Services landscape. A Bachelor’s degree in Marketing or a related field is required, while an MBA is preferred. Key skills include strategic vision, leadership capability, strong analytical acumen, and excellent communication abilities.

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What skills and experience does Nidec require for the Director of Marketing role?

Nidec is looking for a candidate with extensive experience in digital marketing, content development, and demand generation. In-depth knowledge of the motor and drive industry, along with proficiency in marketing tools and CRM systems, is also essential. The ability to analyze market trends and craft marketing strategies that align with business goals is crucial.

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How does the Director of Marketing at Nidec contribute to demand generation?

In the Director of Marketing position at Nidec, you will spearhead product marketing efforts, including launching new solutions and analyzing market trends. You’ll translate business priorities into actionable marketing strategies, focusing on creating demand through various channels like digital advertising and content marketing while constantly optimizing campaigns.

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What is the work culture like for the Director of Marketing at Nidec?

Nidec fosters an inclusive work environment that encourages diversity and collaboration. As the Director of Marketing, you’ll lead a dynamic team, engage with different stakeholders, and play a key role in shaping the future of innovation. The culture thrives on innovation, commitment to excellence, and dedication to driving business success through strategic marketing initiatives.

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Common Interview Questions for Director of Marketing
Can you describe your experience with B2B SaaS marketing?

In your response, provide specific examples of B2B SaaS marketing campaigns you've managed, focusing on the strategies used to drive customer acquisition and retention. Highlight your successes, using metrics to showcase the effectiveness of your approaches.

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How do you approach developing a comprehensive marketing strategy?

Share your structured approach to developing marketing strategies, including market research, competitive analysis, and aligning with business objectives. Discuss how you set measurable goals and the methods you use to ensure they are met.

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What techniques do you use for market analysis?

Demonstrate your understanding of market analysis by discussing tools and methodologies you utilize, such as SWOT analysis, customer segmentation, and trend analysis, to inform your marketing strategies.

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How do you manage and inspire a marketing team?

Discuss your leadership style and methods for motivating a team. Share examples of how you have mentored team members or fostered collaboration to achieve marketing goals.

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What is your experience with P&L management?

Explain your experience with budgeting and managing profit and loss. Provide examples of how you attained financial objectives through strategic marketing campaigns while balancing costs and revenues.

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How do you optimize marketing performance?

Discuss your process for analyzing campaign data to evaluate performance. Highlight methodologies for tracking KPIs and your experience in making data-driven decisions to enhance campaign ROI.

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Can you give an example of a successful demand generation campaign you've led?

Share specific details about a demand generation campaign, focusing on your role, the objectives, strategies deployed, and the results achieved. Use metrics to illustrate success and lessons learned.

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What role does content play in your marketing strategy?

Discuss the importance of content in driving engagement and lead generation. Provide examples of content strategies you have implemented, emphasizing how they align with broader marketing goals.

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How do you handle relationships with external partners or vendors?

Talk about your experience managing relationships with external partners, including how you establish communication, set expectations, and leverage these partnerships for marketing success.

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What trends do you see impacting the motor and drive industry?

Share your insights on current trends in the motor and drive industry, discussing how you believe these trends will affect marketing strategies and customer engagement within the sector.

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You won't find Nidec throwing down the latest dance steps, though the company specializes in spins and moves. The company claims the largest global market share for the tiny spindle motors that power hard-disk drives. It also makes midsized motors...

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Full-time, on-site
DATE POSTED
March 27, 2025

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