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Market Analyst

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.


Market Analyst


The Market Analyst role supports daily production deliverables for an Operations team within the Nielsen Audio space.  This position is responsible for monitoring, analyzing, and updating diary listening data.  Market Analysts review data at a market level by analyzing trend information, identifying potential issues, and processing special edit procedures applicable to each market.  Market Analysts verify that each market is completed and processed with the highest level of quality prior to release to downstream systems.



Responsibilities:
  • Execute steps in a data production system flow for the delivery of data to Nielsen Audio Reporting and customers, including sourcing multiple internal/external data inputs, applying complex business rules, and determining the appropriateness of data processing results based on policies and procedures.
  • Monitor system output in order to resolve anomalies and escalate issues appropriately.
  • Provide critical analysis support for systems and processes including: analyzing data anomalies to determine root causes, data accuracy, impact to client deliverables, and mitigation strategies.
  • Perform detailed rules analysis and suggest updates to  documentation for operational procedures.
  • Coordinate defect tracking and resolution for area of responsibility; recommend and implement improvements to production processes by analyzing data and understanding the underlying principles and business rules.
  • Manage assigned workload and adapt to reprioritization as necessary, and possess the ability to effectively handle multiple projects simultaneously. 
  • Monitor market level diary mentions in the following categories according to assigned geographical area, and take action to ensure appropriate and consistent crediting is applied: Station credit fluctuations, Unidentified listening levels, Dark Station qualification, Out of Market Stations, New Stations.
  • Monitor Special Handling situations in assigned markets to ensure that proper credit is applied based on known market conditions.
  • Monitor station thresholds for qualification.
  • Complete market review within scheduled time frames.
  • Take appropriate action upon identification of diary, station, county, or market level issues by reviewing the appropriate historical trends, procedural documentation, and reference resources.


Requirements:
  • Credit Specialist experience with acceptable quality level.
  • Advanced level aptitude with data analysis tools such as Google Suite of Tools.
  • Ability to coordinate and track multiple processes that are in various stages of production.
  • Proven experience documenting procedures.
  • Proven ability to evaluate and manipulate data from multiple sources using appropriate tools and quickly adapt to emerging technology.
  • Ability to work in a fast-paced production environment and meet tight delivery deadlines.
  • Ability to identify and solve problems within a process autonomously and understand context and impact of business decisions.
  • Proven ability to create, evaluate, and improve processes.
  • Excellent verbal and written communication skills



Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance. 


A reasonable estimate hourly range for a new employee to be offered this role would be between $12.50-$20.20 which would be adjusted based on each employee's geographic location.  The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs


Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

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Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

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Average salary estimate

$34000 / YEARLY (est.)
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$26000K
$42000K

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What You Should Know About Market Analyst, Nielsen

Are you ready to make an impact in the media industry? Join Nielsen as a Market Analyst and become a critical part of our team dedicated to capturing and analyzing audience engagement. We’re on a mission to provide powerful insights that drive client decisions and deliver extraordinary results. In this role, you'll support our Operations team in the Nielsen Audio space, handling the daily production of diary listening data. You'll get to monitor, analyze, and update this vital information while ensuring that everything meets our high-quality standards before it reaches our clients. As a Market Analyst, you will review market-level data, identify trends, and tackle any issues that pop up. You’ll also have the opportunity to coordinate defect tracking and suggest improvements to our production processes. We’re looking for someone who thrives in a fast-paced environment, adeptly juggles multiple projects, and possesses top-notch data analysis skills. If you have experience as a Credit Specialist and advanced proficiency in data analysis tools like Google Suite, we want to hear from you! Plus, we offer a comprehensive benefits package that supports your health and wellness, a robust 401(k) plan, and generous paid time off. If you’re passionate about media insights and want to help shape the future, join us at Nielsen where your best work will empower us all.

Frequently Asked Questions (FAQs) for Market Analyst Role at Nielsen
What are the main responsibilities of a Market Analyst at Nielsen?

As a Market Analyst at Nielsen, your primary responsibilities include monitoring and analyzing diary listening data, reviewing data at a market level, and ensuring high-quality data processing before it is released to clients. You'll also engage in complex data production systems, troubleshoot anomalies, and coordinate defect tracking to enhance production processes.

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What qualifications are needed for the Market Analyst position at Nielsen?

To qualify for the Market Analyst role at Nielsen, candidates should have experience in a Credit Specialist position with an acceptable quality level. An advanced understanding of data analysis tools, especially the Google Suite, is essential. Proven skills in problem-solving, documenting procedures, and managing multiple processes in a fast-paced environment will set you apart.

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What skills are beneficial for a Market Analyst at Nielsen?

Key skills for a Market Analyst at Nielsen include advanced data analysis capabilities, excellent communication skills, and strong attention to detail. You should be adept at evaluating and manipulating data from different sources, as well as being able to adapt quickly to new technologies and processes within the media landscape.

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How does the Market Analyst role contribute to Nielsen's objectives?

The Market Analyst role is crucial to Nielsen’s mission as it ensures that we provide accurate and timely data insights to our clients. By analyzing listening trends and identifying potential issues, Market Analysts play a pivotal role in driving client decisions and ultimately delivering extraordinary results in the media industry.

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What are the career advancement opportunities for a Market Analyst at Nielsen?

At Nielsen, Market Analysts can look forward to potential career advancement opportunities within the company, especially in roles related to data analysis, project management, or even more specialized positions in operations. Demonstrated success in the Market Analyst role combined with ongoing professional development can lead to higher-level positions within the organization.

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Common Interview Questions for Market Analyst
What experience do you have with data analysis tools relevant to the Market Analyst position?

When answering this question, highlight your hands-on experience with tools like Google Suite. Share specific projects where you've applied data analysis techniques to solve problems and the outcomes of those efforts.

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Can you describe a time you identified an issue in data and how you addressed it?

Use the STAR method (Situation, Task, Action, Result) to explain a specific example. Discuss the context, what the issue was, how you investigated it, the solutions you proposed, and the final impact on the project or organization.

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How do you manage multiple projects with tight deadlines?

Discuss your organizational and time management strategies. Explain how you prioritize tasks, use tools to track progress, and communicate with team members to keep everything on schedule.

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What methods do you use to ensure data accuracy?

Share your approach to validating data sources and conducting regular checks for consistency and correctness. Mention the importance of documenting procedures for future reference and quality assurance.

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How do you keep up with industry trends in media and data analysis?

Explain your methods for staying informed, such as following industry publications, participating in relevant workshops, and leveraging professional networks to continuously refine your skills and knowledge.

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Describe a successful collaboration you had with a team.

Provide an example of a project where teamwork was essential. Discuss contributions from team members, how you facilitated collaboration, and what the results were, underlining your role in achieving success.

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What do you understand about Nielsen’s mission and how it relates to the Market Analyst role?

Articulate how Nielsen’s goal of providing insights that lead to informed decisions aligns with the responsibilities of a Market Analyst. Discuss your enthusiasm for contributing to a data-driven culture within the organization.

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Can you give an example of how you've improved a process?

Describe a specific instance where you assessed a current process, identified inefficiencies, and implemented changes. Be sure to mention the results of your improvements—metrics, feedback, or increased efficiency.

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How do you handle feedback, especially on your data analysis work?

Share your perspective on feedback as a critical avenue for growth. Explain how you actively seek and embrace feedback, giving an example of a time it helped you improve your work.

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What is your approach to documenting procedures?

Discuss your methods for thorough documentation, emphasizing clarity and accessibility. Mention any tools you use or frameworks you follow to ensure consistency and reliability of operational procedures.

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Full-time, on-site
DATE POSTED
December 8, 2024

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