Head of Qualitative Research and Creative Strategy - Europe

We’re building a world class, global, qualitative research and creative strategy team within NIQ. NIQ has access to the world’s greatest clients in FMCG, Tech and Consumer Durables, and we’re backed by the innovation quant expertise of BASES and the strategic quant capabilities of GFK. We have more than 100 qualitative researchers across Asia, but so far, a significant gap in the USA and Europe. This is a career defining opportunity for an experienced director of qualitative research and creative strategy projects, to lead the development of our European team. This is your chance to build an exciting new consultancy business within the NIQ ecosystem.

Responsibilities:

• Hire a world class team to support you, driving rapid growth. Do this sticking to our team principles that everyone we hire should be equally smart and nice. Manage that team for retention, growing the skills and confidence of the people that report into you.
  • The team is likely to grow from 2 to something like 20 under your leadership, depending on your level of success. Be ready for a role that morphs and changes as you build the business.
• Build strong relationships with our sales teams and clients, identifying opportunities to build high impact brand strategy and innovation projects, incorporating leading edge qualitative approaches alongside our colleagues quantitative tools.
• Get out to our clients and help build relationships, building the relationships that will drive growth for qualitative research and creative strategy at NIQ.
• Design and oversee the delivery of high impact projects that build great relationships with our clients. In the early days this will include hands on running of qualitative research,
• We’ve got a portfolio of tools to build, in relation to segmentation, innovation, design and communications. If you can lead the thinking on one or more of these areas, that would be great.

A Little About You

You’re a passionate growth driver within the businesses you’ve worked in, always looking for opportunities with your clients, always supporting the team around you to stretch their capabilities. You’ll have a profound interest in brands, innovation, design and communications, and a track record of supporting clients with relevant insight.

You might well have experience working in design or innovation consultancies, and if you’ve had experience of working clientside, and synthesising qual and quant data, that would be helpful too.

Are you a leader with the ability to support, mentor and inspire better and bolder decisions? Can you effectively tell a story that captures the audience, no matter what level, and brings them along your journey? Are you able to work collaboratively, as part of a team within a dynamic and challenging environment while maintaining high standards? Do you have experience in working with complex client relationships and client issue resolution?  

Qualifications

• 7+ years’ experience in a relevant industry (CPG, consulting, Account Management)  
• Relevant experience with research techniques & solutions in the related industries of Consumer-Packaged Goods, Consulting, Information, Account Development, Analytics or similar 
• Effective in senior level communications, influencing & negotiation  
• Excellent awareness of market conditions and client business environment  
• Demonstrated record of business development and client partnership  

Location: Oxford, UK (Hybrid, 2x a week on-site at client)

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion