Client servicing duties
Work on projects across a variety of large & small clients, in various industries or categories
Produce high-quality client deliverables in partnership with your Client Consulting team
Participate in client discussions/presentations and work through implications and recommendations based on the data
Support the development of your client(s) through training related to consumer demand principles, value-added projects and meta-analysis
Analytical duties
Develop and set up research projects based on the client brief and business objectives
Analyze study results, summarize data and draft reports and presentations
Personal development
In your first year at BASES, you will benefit from a lot of training in order to develop a strong understanding of successful innovation and what drives in-market sales for new products,
You will benefit from the support of a well-connected network of expert teams from around the world.
About the BASES business unit
BASES powers our client’s innovation, renovation, and brand success strategies. When you join our BASES business unit, you will consult with customers to improve new product outcomes, identify promising ideas, develop compelling consumer propositions, and validate in-market activities.
BASES helps clients optimize and prioritize their portfolios through predictive innovation insights & accurate activation forecasting.
With the end-goal of improving new-product outcomes, we provide consultation to help clients identify their best ideas, arrive at their most compelling consumer proposition, and validate their in-market activity to fully realize trial and repeat potential.
Teams:
Design
Forecasting & Activation
Insights – including CPG, Beverage/Alcohol, and Expanded Verticals
Line & Price
We are looking for curious, collaborative and forward-thinking people, who are natural learners and would like to develop in the research market in the future.
Going into the details, you should have:
Current Senior pursuing a Bachelor’s Degree in Data Analytics, Data Science, or Marketing/Market Research. Will also consider students in an analytically or human insights focused field including but not limited to Economics, Engineering, Mathematics, Statistics, or Liberal Arts
Developed analytical skills and the desire to constantly deepen these skills,
Time management skills: the ability to manage projects and deadlines independently,
Attention to detail and ability to deliver high-quality results, ability to prioritize and meet deadlines,
Translate data into the story: strong written and verbal communication skills, and ability to clearly pull together a story that will resonate with the client,
Demonstrate ability to execute against projects for a variety of innovative products, and develop a basic working knowledge of consumer and marketing drivers of sales volume,
Interest in quantitative and qualitative market research.
Utilization of statistical applications which may include but are not limited to SPSS, R, Stata, etc. ; proficiency in Microsoft Office (Excel, PowerPoint)
3.0 cumulative GPA minimum
Permanent U.S. work authorization required; no Visa sponsorship available
Anticipated graduation: Spring 2025
What We Offer
Work in an international, multicultural environment
Hybrid working type possibility
Internal recognition system
Volunteer time off
401(k)
Tuition assistance
Medical, Dental, Vision coverage
LinkedIn Learning
Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
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Our Commitment to Diversity, Equity, and Inclusion
NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.
We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.
Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/
All your information will be kept confidential according to EEO guidelines.
Our Benefits
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
We show the world what people want.
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